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    Hershey Strategy

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    Hershey CEO defends company strategy * February 4‚ 2010 * source: just-food Hershey president and CEO Dave West has stood by the US chocolate maker’s strategy and insisted the company can deliver “long-term value” for shareholders. The business‚ which generates the bulk of its revenues in the US‚ has faced questions over its future growth after deciding not to bid for UK confectioner Cadbury. Hershey has ventures in Brazil‚ India and China but industry watchers have argued the company’s international

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    The Hershey Project

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    THE HERSHEY COMPANY ANALYSIS Pursuant to Securities Exchange Act of 1934 Form 10-K & Schedule 14A Proxy Statement BUS 500A Accounting Fundamentals Professor Dennis Kyte February 19‚ 2012 Olabisi Carr I. Background Information Name of the Company: The Hershey Company. See SEC Form 10K‚ front page 0. Hereinafter. “Hershey.” or the “Company.” See Proxy Statement‚ page 2. Fiscal year covered by the annual report: Fiscal year 2009. See SEC Form 10K‚ front page 0. Stock Exchange

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    Hershey Case Study

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    Case 1: Hershey Christopher Dobbins MBA 710 July 24th‚ 2012 Dr. Moscato Introduction to Hershey Hershey Foods Corporation is number one in the confectionary foods market. Although many people associate Hershey with chocolate‚ the company started when founder Milton Hershey decided to produce caramel in 1894.They are most famous for their major candy brands such as Hershey ’s‚ Reese ’s‚ Kit Kat‚ Kisses‚ Twizzlers‚ Jolly Rancher etc. However‚ Hershey also sells grocery products including: baking

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    Hershey Case Analysis

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    Ethics/Sustainability | Ref. | Marketing & Sales | Ref. | 1. | Beside being “chocolate world” in Hershey‚ Pennsylvania as a theme park designed for true chocolate lovers‚ the facility was designed to include housing‚ parks and schools for employees of Hershey foods. | Pg. 192 | Hershey’s commitment to social responsibility extends beyond their school to both their products and supplier relationships. | Pg. 192 | Hershey concentrates advertising revenues on iconic brands. | Pg. 193 | 2. | On August 31st‚

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    Case Study-Hershey

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    I. INTRODUCTION Think of Hershey Food Corporation and chocolate comes immediately to mind. Hershey is the leading manufacturer of chocolate in North America but that is not all what Hershey is all about. Considering the humble beginnings of its founder‚ Milton HersheyHershey Food Corporation’s success is as sweet as the chocolates it produces and as lovely as the candies it offers its customers. But before gaining its sweet success‚ it had undergone business dilemma

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    Case Analysis Hershey

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    MARKETING & THE Economy Hershey During uncertain economic times‚ there are still some things that today’s consumers just aren’t willing to give up—such as chocolate. But as with eating out and clothing purchases‚ they are trading down. That is just fine with Hershey‚ America’s best-known chocolate maker. For years‚ riding the good times‚ premium chocolates grew faster than lower-priced confectionery products. Slow to jump on the premium bandwagon‚ Hershey lost market share to Mars Inc.’s

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    Hershey case study

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    the failure of Hershey Foods Corporation when entering the Australian market. Our group will scrutinize the reasons of this failure and analyze the Australian market to figure out the opportunities and challenges of the new entrant into this market. Finally‚ based on the recent situation of Hershey‚ our group will propose some recommendations for Hershey to re-enter and be successful in the Australian as well as the international market. I. Background 1. Company overview Hershey‚ which is one of

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    Hershey: A Short Story

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    Madison woke up this morning and felt a little dizzy. She figured she just needed something to eat and she would be fine. Robert‚ her dad‚ was just coming up the stairs to wake her up. He is a news reporter so he has to leave early. Normally he wakes her up about the time he is leaving. Every day after school‚ Madison goes home and watch my dad on tv. Today’s show was weird. You could tell they were concerned about something. They were talking about the differences in the rotation of the earth. Madison

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    Hershey Foods Corporation

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    Hershey Foods Corporation” History: Milton Hershey’s love for candy making began with a childhood apprenticeship under candy maker Joe Royer of Lancaster‚ Pennsylvania. Mr. Hershey was eager to own a candy-making business. By 1901‚ the chocolate Industry in America was growing rapidly. Hershey’s sales reached $662‚000 that year‚ creating the need for a new factory. Mr. Hershey moved his company to Derry Church‚ Pennsylvania‚ a town that was renamed Hershey in 1906. The new Hershey factory provided

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    III. INTERNAL ENVIRONMENT: STRENGTHS AND WEAKNESSES A. CORPORTATE STRUCTURE 1. Currently‚ Hershey Company has a divisional organizational structure. Hershey is a large company with several products and well-known brands such as Hershey’s Snack Barz‚ Ice Breakers Chewing Gum & Mints‚ Reese’s etc. Their divisional structure facilitates Hershey’s goal of expanding geographically. Hershey’s U.S. Commercial Group‚ Global Growth and Innovations Group‚ and International Commercial Group all play separate

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