Task 1 What is marketing? What does the term marketing mean? Many people think of marketing only as selling and advertising. And no wonder‚ for every day we are bombarded with television commercials ‚newspaper ads‚ direct mail campaigns‚ Internet pitches and sales calls. Although they are important‚ they are only two of many marketing functions and are often not the most important ones. Today‚ marketing must be understood not in the old sense of making a sale – ‘telling and selling’ – but
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Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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Carpenter Tan and Their Characteristics in Canada 2 2.2.1 Demographic Characteristics 2 2.2.2 Psychographic Characteristics 3 2.3 Major Competitors in Canada 3 3. Uncontrollable Marketing Environment in Canada 3 3.1 Culture and Perceptions 4 3.2 Economic Situation of Canada 4 4. Suggested Carpenter Tan ’s Marketing Mix Strategies 4 4.1 Product Strategy 4 4.2 Price Strategy 5 4.3 Promotion Strategy 5 4.4 Distribution Strategy 6 5. Discussions and Suggestions for Carpenter Tan’s Key Success
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Motivation Theory Introduction In this competitive market it is easy to replicate products‚ but cannot replicate motivated employees. The important factor to achieve success in the business is that the manager should have the ability to understand and motivate their employees. Since every individual employee is different from others so it can be challenging to understand each employee’s need and to apply the right motivational theory. Maslow’s Hierarchy of Needs Abraham Maslow’s theory is focused
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MKT370 – Marketing Policies Ben Bentzin ● Spring 2013 ● Unique: 5220 Administrative details Instructor: Ben Bentzin‚ Tel (512) 828-7070 Email: ben.bentzin@mccombs.utexas.edu Office: CBA 6.216 (6th floor of CBA North‚ top of the escalator) Please include “MKT 370:” in the subject line of any emails Amy Williams - arwilliams@utexas.edu Sec. 5220‚ Mondays/Wednesdays‚ 8:00a - 9:15a‚ UTC 1.102 By appointment on Mondays and Wednesdays only‚ typically from 9:30am to 10:30am. FIN 357 (or FIN 357H) and
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Working in groups or teams. In practice therefore businesses should re-organise production to encourage greater use of team working and introduce personnel departments to encourage greater manager involvement in looking after employees’ interests. His theory most closely fits in with a paternalistic style of management. Working places should be like as a social environments and good relationship should be maintained between all the workers. People are motivated by much more than self-interest George
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cognitive engagement‚ which he defines as “voluntary uses of high-level self-regulated learning strategies‚ such as paying attention‚ connection‚ planning‚ and monitoring”. 2.0 MOTIVATION THEORIES 2.1 Maslow Theory In 1954‚ Maslow published Motivation and Personality‚ which introduced this theory about how people satisfy various personal needs in the context of their work. He postulated‚ based on his
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VOLUME 15‚ NUMBER 1‚ 2011 Expectancy Theory of Motivation: Motivating by Altering Expectations Fred C. Lunenburg Sam Houston State University ________________________________________________________________________ ABSTRACT Vroom’s expectancy theory differs from the content theories of Maslow‚ Alderfer‚ Herzberg‚ and McClelland in that Vroom’s expectancy theory does not provide specific suggestions on what motivates organization members. Instead‚ Vroom’s theory provides a process of cognitive variables
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emeraldinsight.com/0263-4503.htm MIP 27‚4 The planning and implementation of integrated marketing communications 524 Barbara Caemmerer Received November 2008 Revised March 2009 Accepted March 2009 Department of Marketing‚ University of Strathclyde‚ Glasgow‚ UK Abstract Purpose – The purpose of this paper is to illustrate the tasks involved in the planning and implementation of integrated marketing communications using an interesting‚ real-life case study. Design/methodology/approach
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Blue Ocean Strategy Blue Ocean Strategy is a business strategy book that promotes a systematic approach "for making the competition irrelevant." The authors‚ W.Chan Kim and Renee Mauborgne‚ are professors of Strategy and Management at INSEAD ( is an international graduate business school and research institution with campuses in France and in Singapore). A core idea is to create a leap in value for both the company and its buyers by breaking the differentiation/low cost trade-off and to align product
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