School of Business and Law (SBL) Submitted By: Shegupta Begum Student ID- B0432MAMA1110 MBA-2‚ Marketing Abstract There are three parts in the assignment. Initial part contains title‚ aim and objectives of the research and a brief description of company which is required for dissertation. The second part is literature review
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Long term maintenance of a classic brand name A Nestlé case study Page 1: Introduction Kit Kat was launched in 1937. Since then‚ it has consistently been one of the best selling chocolate bars on the market and has acquired an instantly recognisable brand name and identity. In 1997‚ British sales of Kit Kat amounted to some £227 million‚ which made it easily the most popular confectionery product on the market. Forty four Kit Kats are consumed every second in the UK! The UK confectionery market
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Theories of Motivation Motivation has been defined as the psychological process that gives behaviour purpose and direction (Kreitner‚ 1995); an internal drive to satisfy an unsatisfied need (Higgins‚ 1994); and the will to achieve (Bedeian‚ 1993). In psychology‚ motivation refers to the initiation‚ direction‚ intensity and persistence of behavior. In simplistic terms‚ we can define motivation as the desire and willingness to do something and the inner force that helps individuals achieve their
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1. Discuss the marketing concept/ A concept is the overall idea or structure of something and marketing is how a product is moved through a channel to reach its target consumer. A marketing concept embraces the philosophy that good marketing strategy always has the needs and wants of the target marketin mind. Marketing concepts are formed as creative approaches to the problem of how to get a product needed and desired by a group of consumers to be selected and purchased by this group. The crux of
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six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors’ offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers
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1 LO1 Various elements of the marketing process 1 The benefit and costs of marketing orientation for XYX manufacturing 1-2 LO2 Macro and micro environmental factors which influence marketing decisions 2 Segmentation criteria to be used for products in different markets 2-3 Targeting Strategy for a selected product/service 3 Buyer behaviour which affects marketing activities in different buying situations 3 Buyer behaviour which affects marketing activities in different buying
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Motivation Theories Mc Gregor Theory X and Theory Y Mc Gregor outlined two sets of theories and he labelled them theory X and theory Y. Theory X and Theory Y offer different perspectives on how to best motivate employees as a manager. Your management style is strongly influenced by your beliefs and assumptions about what motivates members of your team: If you believe that team members dislike work‚ you will tend towards an authoritarian style of management (Theory X); On the other hand‚ if
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First‚ let’s define: what is marketing? It is the action or business of promoting and selling products or services. Marketing is much more than just selling and advertising. It plays an essential role in providing consumers with need-satisfying goods and services. Marketing is a subject that touches everyone’s life. It is the means by which a standard of living is developed and delivered to people. Well‚ marketing plays an important role in society and affects my everyday life. It offers outstanding
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MARKETING I: Marketing is AWARING people/customers about your products and service. Just Awaring and attracting. FORMS: There is company and its product/service and there is the customer‚ marketing is all that is the process by which the customer is realized about the product/service’s quality and flexibility that which is better than other companies’. Among Marketing is an Ad‚ marketing is a person on the streets defining the quality the features and the flexibility of a product to the
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o maximize the return on a marketing plan‚ there need to be controls in place to monitor the plan’s progress. As a marketing plan moves along‚ the controls are constantly analyzed to determine how the plan’s actual performance compares to the projections. Any changes that need to be made are done based on the analysis of marketing controls. Understanding what the controls in a marketing plan are will help you develop effective performance measurement indicators. Sponsored Link 3 BHK Apts in Noida
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