satisfaction of different mobile operator among students‟” as a partial fulfillment of my BBA Program. It‟s my pleasure to inform you that I have already finished my internship in a reputed organization‚ Grameenphone Company Ltd in commercial division( marketing research). It was undoubtedly an interesting opportunity for me to work on this assigned topic to enhance my knowledge in the practical field. I would like to give you thank for giving me the opportunity to do the study. This report explores current
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MARKETING APPLICATIONS OF INTERNET MARKETING Internet-based media offer a range of opportunities for marketing products and services across the purchase cycle. Organizations can use online communications such as their websites‚ third-party websites and email marketing as means of: • An advertising medium. For example‚ BP plc and its subsidiary companies‚ such as Castrol Limited‚ uses large-format display or interactive ads on media sites to create awareness of brands and products such as fuels
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[pic] [pic] Assignment front sheet |Learner name |Assessor name | |Helen But |Simon Wong | |Date issued |Completion date
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Herzberg’s Two-Factor theory vs. Vroom’s Expectancy theory The two-factor theory‚ also known as Herzberg’s motivational-hygiene theory‚ is based on the assumption that there are two sets of job factors that influence motivation in a workplace by either preventing dissatisfaction or creating positive satisfaction in a work place. This theory suggests that the opposite of “satisfaction” is “no satisfaction” and the opposite of “dissatisfaction” is “no dissatisfaction” as they are controlled by a different
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Different Types of Motivation Theories 07/08/2009 inShare.0Share | Employee Motivation in the Workplace: Different Types of Motivation Theories Part 3 Does money motivate people effectively? In part 1 of this series on HR theories of motivation‚ we answered that question. No. Well‚ if not money‚ how do we create an environment where people are motivated? Check part 2. The key: create productive work relationships. But people are different; so how do we build productive work relationships
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Module: MARKETING MANAGEMENT Assignment Title: THE MARKETING PLANNING PROCESS Background: The marketing mix comprises of the standard 4Ps (or other models). The 4Ps can easily be identified and applied in practice. However‚ it can be difficult to balance the 4Ps in order to provide the right product/services to the right customer at the right place and at the right time. It is therefore not surprising that marketing is both an art and science‚ as the act of balancing the marketing mix requires
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In today’s society work is most likely to be associated with paid work. We always tell people about our paid employment‚ the work where we receive a regular income. So the work we do can play a role in defining our identity and how we see our self. Your employment can also play a major role in terms of; determining a person’s level of income‚ defining a person’s status‚ social class and a person’s Life chances. For example those in upper class enjoy greater life chances than those in working class
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subjects‚ or areas of interest‚ should be included in macromarketing? Is it a promising area for theory development in marketing? why or why not? Bullet Points: 1. Definition of micromarketing 2. Definition of macromarketing 3. Relationship or differences 4. Subjects in macromarketing 5. Special Features of marketing theory 6. Which is better? Why? 1. micromarketing Micro refers to the marketing activities of individual units‚ normally individual organizations (firms) and consumers or households
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How might in depth knowledge of motivational theory help someone to become a better manager? Since motivation influences productivity‚ managers need to understand what motivates employees to reach peak performance. It is not an easy task to increase employee motivation because employees respond in different ways to their jobs and their organization’s practices. Motivation is “driving force within individuals” (Mullins‚2002)‚ thus the manager (motivator) should influence factors that motivate
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frederick herzberg motivational theory Frederick Herzberg’s motivation and hygiene factors Frederick Herzberg (1923-2000)‚ clinical psychologist and pioneer of ’job enrichment’‚ is regarded as one of the great original thinkers in management and motivational theory. Frederick I Herzberg was born in Massachusetts on April 18‚ 1923. His undergraduate work was at the City College of New York‚ followed by graduate degrees at the University of Pittsburgh. Herzberg was later Professor of Management
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