Mục lục Nhận xét của giáo viên 2 Lời mở đầu 3 I. Khái quát về văn hóa tổ chức 4 1. Bản chất văn hóa tổ chức 4 2. Khái niệm văn hóa tổ chức 4 3. Đặc trưng cơ bản của văn hóa tổ chức 7 4. Các mô hình văn hóa tổ chức 8 5. Sự đồng nhất của văn hóa tổ chức 9 II. Tầm quan trọng của văn hóa tổ chức trong doanh nghiệp 10 1. Vai trò của văn hóa tổ chức 10 2. Sự tác động của văn hóa tổ chức
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1988. Ltd. CR Categories and Subject Descrip56. San Jose Mercury News. Neural Nettors: K.4.3 [Computers and Society]: works are being taught how to Organizational Impacts learn. Dec. 8‚ 1987. General Terms: Economics‚ Manage57. Signorelli‚ S. and Heskett‚ J.L. ment Benetton. Harvard Business case Additional Key Words and Phrases: 9-685-014‚ 1986. Agency theory‚ decision rights‚ firms 58. Simon‚ H.A. Administrative Behavior. and markets‚ firm size‚ transaction cost MacMillan‚ N.Y.‚ 1947. economics
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Customer Service Management and Business Performance at Vodafone Chapter 1 Introduction Customers are considered as the key for any business survival. As the market begins to saturate‚ customer retention will be a key factor in determining the success of a company (Kotler‚ 2003). As a highly competitive market‚ the mobile phone company that has the largest customer base and highest customer retention rate will be a market leader in the industry (Turel and Serenko‚ 2006). Ultimately the quality
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Measuring Customer Expectations of Service Quality: case Airline Industry Logistics Master ’s thesis Ekaterina Tolpa 2012 Department of Information and Service Economy Aalto University School of Economics Measuring Customer Expectations of Service Quality: case Airline Industry Master’s Thesis Ekaterina Tolpa 06.06.2012 Information and Service Management Approved in the Department of Information and Service Economy _____________ and awarded the grade _______________ _________________________________________
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School of sustainable development of society and technology EFO703 Bachelor thesis in Business Administration Business Administration‚ basic level-300‚ 15 ESTC-points Supervisor: Angelina Sundström Västerås‚ 2010-06-04 Customer Relationship in Tourism Industry --- A case study of Swedish travel agency Group 2546: Yanfei Yan Jie Yang Abstract Title: Customer Relationship in Tourism Industry – A case study on a Swedish Seminar date: 4th of June‚ 2010 Level: Bachelor thesis in Business Administration
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MKT B370 Unit 5 Strategic capacity planning and facility design 120 OUHK Course Team Developer: Prof. Lee Tien Sheng‚ CUHK Dr Zhao Xiande‚ City University of Hong Kong Designer: Coordinator: Member: Production ETPU Publishing Team Cliff Hall‚ OUHK Dr Matthew Yeung‚ OUHK Ken Chan‚ OUHK Copyright © The Open University of Hong Kong‚ 1999‚ 2004‚ 2006‚ 2008‚ 2009‚ 2011. Revised 2012. All rights reserved. No part of this material may be reproduced in any form by any means without permission
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Christine Moorman & Roland T. Rust The Role of Marketing As marketing gains increasing prominence as an orientation that everyone in the organization shares and as a process that all functions participate in deploying‚ a critical issue that arises is the role of the marketing function. Specifically‚ what role should the marketing function play‚ and what value does the marketing function have‚ if any‚ in an organization that has a strong market orientation? The authors take the view that though a
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Hospitality Management Effect of Branding and Customer Loyalty on Hotel Industry in Hong Kong Name: Joy W Tutor’s Name: 9/1/2010 Abstract: The hotel industry consist of a wide range of fields within the service sector that provides various hospitality facilities including accommodation‚ food and beverage‚ business meetings and events‚ leisure amenities‚ entertainment and recreation and tourism services. Being one of the dominating sectors in the service industry‚ hotel and hospitality services
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arayan das9-503-060 MAY 9‚ 2003 DAS NARAYANDAS Customer Management Strategy in Business Markets This note is written for students‚ executives and educators that are interested in customer management in business markets. It is based on my field investigations across a variety of hightech and traditional hard-hat industries and provides a roadmap for the formulation and implementation of effective customer management strategies in business markets.1 Individual customers are at the heart
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Literature Review: According to Casse and Banahan (2007)‚ the different approaches to training and development need to be explored. It has come to their attention by their own preferred model and through experience with large Organisations. The current traditional training continuously facing the challenges in the selection of the employees‚ in maintaining the uncertainty related to the purpose and in introducing new tactics for the environment of work and by recognizing this‚ they advising on
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