Case Review: Get inside the Lives of Your Customers: The core of marketing is to satisfy customers’ needs and wants. Recently‚ consumers’ wants has become increasingly important in terms of developing corporate and marketing strategies (Simonson‚ 1993). In addition‚ previous research shows‚ high customer satisfaction and loyalty towards a brand lead to continuous relationships and future purchases (Morgan & Hunt‚ 1994; Waterson‚ 2003). In the article ‘Get inside the lives of your customer’
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Self-Lab 2 - Use Your Hand University of Gothenburg Department of Economics Applied Econometrics (MSc.)‚ Fall 2013 Alpaslan Akay University of Gothenburg This is your second homework. It is a lab that you are going to do it alone again. In the first lab you have learned how to operate Stata and calculate descriptive statistics. You also read a paper with an interesting research question. Self-Lab 2 covers some topics of Lecture 2 and 3. In this lab you are going to learn how to calculate
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News Clipping #1 Arun Kuruvilla A Carnival guarantee for the nervous cruiser By Katia Hetter‚ CNN Link to the article: http://www.cnn.com/2013/09/12/travel/carnival-cruises-guarantee/index.html?hpt=hp_bn10 Article Text: (CNN) -- Worried about booking a Carnival Cruise Lines vacation? Problems aboard the Carnival Legend‚ Carnival Dream‚ Carnival Triumph and Carnival Splendor cruise ships may have some first-time cruise customers thinking twice about booking a Carnival brand
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The Columbian Exposition was meant to celebrate the arrival of Christopher Columbus in 1492. Not only did the festival commemorate the arrival‚ but it was symbolic with the realization and development made of the Americas from 1492. The festival was held years after the Chicago fire and the American civil war‚ which was an indication that then festival served to remind the natives of the progress achieved from 1492‚ which were similar to those of the reconstruction era (Galvin). The Columbian Exposition
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Bernard‚ AB. Jensen‚ JB‚ Redding‚ SJ‚ Schott‚ PK‚ (2009) The Margins of US Trade‚ American Economic Review‚ American Economic Association‚ vol. 99(2)‚ pages 487-93. Bernard‚ AB. Jensen‚ JB‚ Redding‚ SJ‚ Schott‚ PK‚ (2011) The Empirics of Firm Heterogeneity and International Trade‚ NBER Working Paper No. 17627. Blum BS‚ Goldfarb A (2006) Does the internet defy the law of gravity? J Int Econ 70(2):384-405. Brun J-F‚ Carrère C‚ Guillaumont P‚ de Melo J (2005) Has distance died? Evidence from a panel
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A product is anything that meets the requirements of a particular market‚ this term involves a lot of dimensions because it is essential to recognize what contributes to the “total product offer”1 in order to be successful in the market or simple to keep our customers satisfy. A service is an intangible economic activity‚ not stored and does not result in ownership; Services nowadays are becoming more important and growing faster and consumers are more apprehensive with performance and satisfaction
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References: Berry‚ S.‚ Carnall‚ M.‚ & Spiller‚ P.‚ (2006) “Airline Hubs: Costs‚ Mark-ups and the Implications of Customer Heterogeneity’ in Lee‚ D. (ed)”‚ Advances in Airline Economics‚ vol. 1‚ Competition Policy and Antitrust‚ Elsevier‚ Cambridge‚ USA. Binggeli‚ U.‚ & Pompeo‚ L.‚ (2002) “Hype Hopes for Europe’s Low-Cost Airlines: Europe’s Most Successful No-Frills Carrier
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RUNNING HEAD: Cross Cultural Management 1 Cross Cultural Management: A Perspective in China Name Management XXX Cross-cultural Management Instructor Date Cross Cultural Management 2 Abstract A significant amount of research that has been conducted in reference to cross-cultural issues in China. It shows the current practices on cross-cultural management in Chinese organizations; and then identifies future research needs on cross-cultural
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Village Volvo is an independent service operation that provides virtuous repair services on out-of-warranty Volvos at an adequate price. They have effectively managed to incorporate all five features of a service package for their business. Village Volvo is located in a new Butler building that holds four work bays‚ an office‚ waiting area‚ and storage room. They facilitate replacement auto parts that are essential for repairs. In addition‚ they keep refreshments such as coffee and a soft-drink
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feedback. For job variety‚ Zappos’ employees can move around a lot and build relationships with people they have not met before. Also‚ employees can bid for different shifts every six months in Zappos’ call center.2 This can enhance the level of job heterogeneity and make the work less repetitive for employees. For job identity‚ Zappos does not outsource the call center duties. Zappos’ employees can in charge with the whole calling process to delight the customers by themself. This can bring employees senses
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