Main Points‚ Issues and Ideas of the article In today’s world‚ the competition is fierce and shareholders demand high return on investment. Thus‚ there is a need to maximize profitability. Increasing revenues while minimizing costs are ways to boost profits. The article “Managing Customer Value” suggests that customers might be the key to improve profits. Customers are assets to firms; they generate revenues. However‚ some assets generate more revenues than other. In order to foster maximum
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This may be due to the heterogeneity of disease phenotype‚ and specifically the degree of colonic involvement. That is‚ in those CD subjects with extensive colitis‚ there appears to be somewhat of an increased risk‚ while those with disease limited to the small bowel appear to be
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Jagdish N. Sheth Impact of Emerging Markets on Marketing: Rethinking Existing Perspectives and Practices The core idea of this article is that five key characteristics—market heterogeneity‚ sociopolitical governance‚ chronic shortage of resources‚ unbranded competition‚ and inadequate infrastructure—of emerging markets are radically different from the traditional industrialized capitalist society‚ and they will require us to rethink the core assumptions of marketing‚ such as market orientation
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Annu. Rev. Sociol. 1999. 25:19–46 Copyright © 1999 by Annual Reviews. All rights reserved Annu. Rev. Sociol. 1999.25:19-46. Downloaded from arjournals.annualreviews.org by Stanford University Libraries on 07/29/05. For personal use only. THE SOCIOLOGY OF ENTREPRENEURSHIP Patricia H. Thornton Department of Sociology‚ Duke University‚ Durham‚ North Carolina 27708; e-mail: thornton@soc.duke.edu KEY WORDS: entrepreneurs‚ new ventures‚ organizational founding‚ demand side perspective‚ intrapreneurship
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capabilities find the development of sustainable competitive advantages easier when they locate in industrial clusters‚ as they are more capable of capitalising on the potential for economic rents that these clusters offer. Therefore‚ the internal heterogeneity of the cluster stems from the different patterns of appropriation of shared competences. In addition‚ firm embeddedness in an industrial district is also revealed as a moderating variable in the relationship between shared competences and global
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Case Analysis: Virgin Mobile USA What we are analyzing here is pricing of a service in a market which is saturated‚ as it has reached maturity‚ is highly capital intensive and in which a large amount of competition prevails. Virgin however is a known brand name with an extremely diversified portfolio. It has experimented successfully with the telecom business in the UK but failed in Singapore. It now targets the USA market; the problems before it are to: come up with an appealing offer and ensure
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Hemochromatosis is a recessive gene disorder in which there is an excessive amount of iron salts in the tissues which damages the tissues in the liver‚ causes discoloration of the skin and leads to diabetes mellitus. This may cause symptoms such as abdominal pain‚ weakness and weight loss. Due to excessive amount of iron in the liver‚ it can lead to heart failure. Another common disease is Porphyria Cutanea Tarda (PCT) which arises from a lack of the enzyme uroporphyrinogen decarboxylase. Most patients
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Here is the compensation program for our three Disney managers that will be setting up our new Disney Resorts and Cruise Line in the city of Port Royal in the Caribbean. To begin with‚ let’s start with an overview of our compensation plans strategy and goals. At Disney we believe compensation is a sign of our member’s worth and an improver of self-confidence‚ performance and the shared vision. A comprehensive rewarding compensation plan is a key factor in the ability to retain our talent. In
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Foreword: Negative Pressure Wound Therapy better known as Topical Negative Pressure (TNP)‚ stands to be a vacuum assisted procedure for the treatment of ulcer by employing a negative pressure of 60-125 mm Hg on the bed of the wound. The procedure has been employed ever since the year 1995 for the treatment of surgical wounds‚ severe wounds and more rarely for the ulcers that are hard to heal. Treatment with TNP is employed within the departments of high technology like the department of cardiothoracic
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Homework Chapter 12 Open-Ended Questions 1. Describe how MinuteClinic puts the following promotion strategies to work for them: stressing tangible cues‚ using personal information sources‚ creating a strong organizational image‚ and engaging in post-purchase communication. What else could they try? MinuteClinic has managed to implement a variety of promotional strategies along time. Within the tangible cues we can find the physical evidence of the service such as the team of experts who are
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