3 (February 14) – Vietnam: market entry decisions Answer the following questions: 1. Does Vietnam represent an attractive investment opportunity? Vietnam is 12th nation in the world with more population and its economic growth is expected to keep increasing in the following years. Thanks to the Doi Moi economic reforms since 1994 the country’s GDP is the third in growth rate in Asia‚ the inflation has decreased from 775% to 14% and the FDI is everyday more important. Moreover‚ the population
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Executive summary 1.1 Introduction of company Vietnam Airlines is the national carrier of Vietnam‚ which was established in 1956 under the name Vietnam Civil Aviation. Vietnam Airlines offers excellent service‚ high quality products‚ relaxing atmosphere at competitive price to their customers. They also generate a hospitable‚ effective and dynamic working environment for all their employees to perform the best abilities and skills to the company. Vietnam Airlines mission: Their mission is to
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It is one of the fastest growing segments within the tourism industry‚ generating millions in revenues for cities and countries. MICE is also the popular trend of tourism in almost every country in the world‚ including developing countries like Vietnam. However‚ Europe and America still remain the major markets worldwide in respect of the number of meetings‚ conferences and exhibitions. Here is the rank of countries which have the highest number of meeting last year 2007. You can easily find out
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The Vietnam War Of all of the wars fought by the United States‚ the Vietnam War was by far the most controversial. After the defeat of French forces‚ Vietnam was divided into two sections: North Vietnam‚ and South Vietnam. North Vietnam became a Communist government under Ho Chi Minh‚ and South Vietnam eventually became a Republic under Ngo Dinh Diem. Under Diem ’s oppressive rule‚ the Viet Cong (those against Diem) grew in power‚ and the U.S. reacted to the Communist threat by sending in troops
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MARKETING AND MANAGEMENT EXECUTIVE SUMARY Table of Contents 1. Company Profile and History 4 2. Current Market Situation 4 2.1 PEST Analysis 4 2.2 Porter’s Five Forces 6 2.3 Competitor Analysis 7 2.4 Market Segmentation 8 3. SWOT and issue analysis 11 3.1 SWOT analysis 11 3.2 Key Successful Factors 13 3.3 Issue Analysis 13 4. Objectives 14 5. Marketing Strategy 14 Appendix 15 Figure 2 15 Reference 16 1. Company Profile and History Kentucky Fried Chicken (KFC)‚ founded by Colonel
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significant role the media played in the Vietnam War. This essay will argue that the media’s effect was one dominant aspect of why the United States lost the war in Vietnam. Looking in detail at the heavily televised ‘Tet Offensive’‚ this essay will suggest that this series of battles was the beginning of the decisive part the media played in influencing public opinion. It is worth nothing that there are several factors involved in why the United States lost the Vietnam War‚ but this essay will focus on
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General Motors: Packard Electric Division Luiz Zuneda BU-502 Applied Business Research and Communication Skills Instructor: Dr. Peggy Bilbruck Southern States University Abstract In this case study we will analyze the options which David Schramm will be submitted to decider the use of a new product‚ RIM groomet is the best option to be used in the 1992 year of cars manufactured by the company General Motors. Throughout the text‚ concepts will be reviewed on decision making (William Ellet
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1-Introduction to Honda Vietnam 2-Vietnam’s potential powers for developing motorcycle industry 3-The distribution of Honda Heads 4-Prices 5- Case: Price of Honda Vietnam vs Honda Thailand motorcycle 6-Competitive abilities of Honda verse other firms 7-Development since establishment 1-Introduction to Honda Vietnam name: Honda Vietnam Corporation. Honda Vietnam Corporation was established in 1998. Head office: Phuc Yen district- Vinh Phuc province Honda Vietnam (HVN) is a joint venture
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Economy of Vietnam By Adam McCarty Introduction Vietnam has been a country ruled by colonists‚ divided or at war for most of the twentieth century. Unification of the country in 1976 was followed by invasion of Cambodia in 1978‚ and a subsequent brief but violent war with China. This troubled history had profound consequences for economic development in general‚ and attempts to impose central planning in particular. Central planning was imposed upon Northern Vietnam in the 1950s‚ and upon
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Q6: The Vietnam War was a war between the Southern Vietnam and Northern Vietnam. The reason why they has this war was because it was originally between Northern and Southern Vietnam because they had disagree on different beliefs. Northern Vietnam was more of a communist-based nation. While Southern Vietnam was a nationalist-based nation. Since Southern Vietnam had United States for support. They became more involved in the Vietnam War. More than 500‚000 soldiers from the United States fought against
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