Hewlett-Packard Case Study Hewlett-Packard (HP) can attribute much of their success to their initiation of the DeskJet printer in 1988. In 1990‚ even with success of increased sales‚ concerns had arisen over growing inventory levels in the European distribution centers. This concern was raised due to the fact that they inventory had “tracked sales growth closely” (Chase‚ Jacobs‚ and Aquilano‚ 2005‚ p. 625). In the HP cast study‚ the Supply Chain shows the DeskJet product is manufactured prior
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analysis on Hewlett Packard (www.hp.com)‚ a Fortune 500 company. Hewlett Packard marketing and distribution businesses compete in both regulated and competitive markets. Hewlett Packard provides both desktop and notebook computers‚ and computer accessories safely and reliably to their customers while acting in the interest of their communities‚ employees‚ shareholders and the environment. Although HP is not the only computer technology producing company on the market today‚ Hewlett Packard has a diverse
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Hewlett-Packard: The Flight of the Kittyhawk (A) The first hard drive‚ a magnetic information storage and retrieval device for computers and other electronic products‚ was developed by IBM engineers in 1956 in San Jose‚ California. This hard drive was the size of two side by side refrigerators and could store 5 MB of information. Incredible technological progress ensued‚ and by the early 1990’s‚ disk drives had decreased from their original bulky configuration to 2.5 square inches
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In 1992‚ Hewlett Packard made the decision to produce 1.3 inch disk drives‚ leapfrogging over the 1.8 inch format to position themselves as market leaders for the smaller drive. Prior to this time‚ HP prided itself on its leadership position within this industry and its ability to innovate more quickly than its competitors. However‚ the Disk Memory Division (DMD) was lagging behind the company standard‚ comprising only 3.2% of total HP revenues in 1992. HP was trying to use the Kittyhawk project
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In September 1995‚ John Peter‚ a marketing manager of Hewlett Packard Asia Pacific (HPAP) was evaluating the company’s long term strategic investment options for doing business in Vietnam. Hewlett Packard Asia Pacific was a subsidiary of the Hewlett Packard (HP) Company‚ and its headquarters was located in Singapore. Vietnam had recently adopted an open-door policy after the U.S. lifted its embargo on the country in February 1994. The country had a population of over 70 million‚ and foreign
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Introduction Hewlett-Packard is currently a successful company operating within the computer and printer industry. In addition to its huge market coverage‚ HP has also been earning billions of dollars through quality products and ingenious development of new technologies. Despite this success‚ the increasing competition in the industry encourages the company to apply new marketing strategies that will position its products better in the market. One of the possible solutions for this
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MGT 441 Supply Chain Management of Hewlett Packard and Dell Inc. Faculty Advisor: Gary Solomon Student: Luke P National University 2 August‚ 2012 Executive Summary Creating and maintaining a successful supply chain within a business can prove to be one of the largest challenges in developing a successful foundation. Learning the processes involved and understanding the approaches necessary to achieve success can be lessons studied over a life time; the possible
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Hewlett Packard Michelle Costa December 3‚ 2012 MGT 249 Hewlett Packard‚ HP‚ is computer software‚ computer hardware‚ IT services and IT consulting American company. The name Hewlett Packard came to be after a coin toss which David Packard won. He decided to put William Hewlett’s name first. Bill and Dave met when they both attended and graduated from Stanford in 1934 with a degree in Electrical Engineering. Bill and Dave founded Hewlett Packard‚ in a garage‚ in 1939. The garage‚ where
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1) In summer 1998‚ what is the position of the Enterprise Server Group (ESG) in its industry? How has it evolved? Why? HP‚ an international manufacturer of instrumentation‚ healthcare‚ computer and communication products‚ started up with initial investment of only $538 in the year 1939.It grew to more than $43B in sales and $3.1B in net profits in 1997.In 1997‚ HP formed Enterprise Server Group to focus on enterprise computing. ESG’s products
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Executive Summery Hewlett-Packard is trying to keep an edge against its competition by having extraordinary customer service. HP can better reach one of its target markets targeting college students by focusing on the parents who buy their college children printers. Three changes to HP printers are needed to better serve this niche and maintain Hewlett-Packard’s competitive edge against competitors such as Canon. The first is to make the ink more affordable‚ the second is to eliminate unneeded
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