Service Industries Critical Analysis Service Companies Chosen for Analysis: Apple and Hewlett-Packard (HP) Apple and HP are both multinational corporations that are widely known for producing consumer electronics and software. Both companies are considered to be one of the largest companies in their market‚ and would be considered to be competitors of each other. With the products and services that they offer being similar‚ they would be ideal companies for a critical analysis against each
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of the minicomputer market a decade earlier‚ but many of these disappeared in the mid-1990s “supercomputer market crash”. Today‚ supercomputer are typically one-of-a-kind custom designs produced by “traditional” companies such as Cray‚ IBM and Hewlett-Packard‚ who had purchased many of the 1980s companies to gain their experience. The IBM Roadrunner‚ located at Los Alamos National laboratory‚ is currently the fastest supercomputer in the world. The term supercomputer itself is rather fluid‚ and today’s
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Environmental Analysis of Dell Organization Industry Environment Competitive Rivalry The competitors to Dell are as follows: Hewlett-Packard‚ IBM‚ and Sun Microsystems (Hoovers). HP and IBM pose the biggest threat in competition. Dell ’s sales overview has increased each year except for 2001 to 2004. In 2001 the annual sales in millions were $31‚888 and a major increase in sales in 2004 at $41‚444.0. (Hoovers). In terms of Entry Barriers‚ Dells direct to consumers sales approach has increased
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entire brand. I will present you key responsibilities of a marketing manager that include: - Management of the marketing mix : 4P - Developing the marketing strategy: Target Market‚ Collaborators‚ Competitors Marketing Mix Product Hewlett Packard provides infrastructure technology‚ business process outsourcing‚ technology support and maintenance‚ networking products and resources‚ consulting and integration services and software‚ as well as personal computing and related access devices
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The Process of Decision Making for Dell consumers When Dell’s consumer looking to buy a new computer‚ he/she is searching for information either internally from memory or externally from outside sources. The pre-purchase search is focused on making better decisions choosing specific PC characteristics and where to get the best deal. The consumer collects the information by brand about the desired type of Dell computer (such as a certain type of laptop/PC/tablet‚ etc)‚ its characteristics and users’
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Organizational Culture can be one of the most important means of improving organizational performance. Organizational Culture has become very important in the last 25 years. Even though it is intangible in nature‚ it plays a role that is significant and affects employees and organizational operations. It may not guarantee success but companies with strong cultures have almost always‚ done better than their competition. What is organizational culture? Edgar Schein‚ a very well known scholar
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They allow the employees to make decission for themselves. They also focus on supporting their employees in their personal and professional growth. They offer a wellness program for all employees. They look at it as we take care of you and you take care of our guests. It has improved how they do their jobs‚ how they treat the guests‚ how their attitude is at work‚ and how they can have fun. If they were to open in Asia‚ I really don’t see it being a problem for the fact is I’m sure they will get
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About | Contact | Jobs | [pic] • Search • Lesson Store • Buy Video • Powerpoint • Home [pic][pic] [pic][pic]Services Marketing and the Extended Marketing Mix (7P’s) What is services marketing? A service is the action of doing something for someone or something. It is largely intangible (i.e. not material). A product is tangible (i.e. material) since you can touch it and own it. A service tends to be an experience that is consumed at the point where it is purchased
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Running head: Apple Case Study Apple Strategic Plan Insert Name Here Insert Affiliation Here Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with similar products in the markets by offering high quality products and good customer service while the actual manufacturing of the products is outsourced to trusted third party suppliers
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practices that are seen to have worked well and to remain relevant‚ they are limited in their ability to accept the need for a new vision. 4. Liberated Organizations Their visionary processes are likely to be most successful. Organizations such as Hewlett-Packard and Intel are characterized as having a high acceptance of the need for change and high availability of resources that can be utilized in the strategic change process. My last organization was a kind of liberated organization where new ideas
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