Hewlett Packard Company in Vietnam Case Summary John Peter‚ a Marketing Manager of Hewlett-Packard Asia Pacific (HPAP) was evaluating HPAP’s long-term strategic investment options for doing business in Vietnam. Before start up business in Vietnam‚ John needs to know the current business environment in Vietnam. History‚ Economic and Politic Environment are important to know about the country whether is stable from others control. Current workforce is important to find the skillful employee when
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The Hewlett-Packard and Compaq Merger Analysis The Proposed Merger with Compaq HP entered into an agreement with Compaq Computer Corporation in September 2001. In this definitive agreement‚ HP is going to purchase all of Compaq’s common shares outstanding‚ and pay a total price of 0.6325 shares of its common stock for each share of Compaq’s common stock. To evaluate this transaction for the benefits of HP’s shareholders‚ we use the excess earnings model to forecast HP’s stock price if it standalone
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Hewlett Packard Hewlett Packard is a technology solutions provider to consumers‚ businesses and institutions globally. The company’s offerings span IT infrastructure‚ global services‚ business and home computing‚ imaging and printing. Hewlett Packard company headquarters are located in Palo Alto‚ California. HP serves more than one billion customers in more than 170 countries on 6 continents. HP has approximately 150‚000 employees worldwide. The company’s mission is to invent technologies and
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context of mergers and acquisitions. For example‚ if Company A has an excellent product but lousy distribution whereas Company B has a great distribution system but poor products‚ the companies could create synergy with a merger. In our case‚ Hewlett-Packard Company‚ a global provider of computers and imaging solutions‚ was focused on making computers and imaging technology. Compaq Computer Corporation was a leading provider of enterprise technology and solutions. Compaq designed developed and manufactured
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What is the practical Application of text mining? The main practical application of text mining in this case was CRM focused and dealt with the process of how HP employed SAS Text Miner to determine what its most valuable customers were discussing and then how to develop new customer service strategies based on the recurring themes extracted from text mining. In HP’s case they wanted to monitor public insights and opinions (i.e. review sites‚ blogs) and bring science to customer relationships.
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MARKETING CHANNELS EXECTIVE SUMMARY This case study deals with Hewlett-Packard (HP)‚ a famous manufacturer of computers and peripherals. In the early 1990s‚ HP faced a socalled “Inventory/Service-Crisis” concerning one of their high volume products‚ the DeskJet printer. Despite growing inventory levels at the distribution centers in Europe and Asia-Pacific‚ customer service levels were unsatisfactory. Affected by growing competition this problem had to be handled quickly. EXECTIVE SUMMARY
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1. In summer 1998‚ what is the position of the Enterprise Server Group (ESG) in its industry? How has it evolved? Why? The ESG should be the core part in the industry in summer 1998. In 1997‚ HP put attention on enterprise computing through the formation of the Enterprise systems Group(ESG). ESG’s products were built based on proprietary RISC microprocessors and proprietary UNIX operating systems. However‚ as the Merced chip was developed‚ independent software vendors were afraid that
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Distinctive competencies on Starbucks Coffee Company and Hewlett Packard a. Starbucks Starbucks is the largest coffeehouse chain in the world with more than 19 thousand stores in over sixty countries. It is headquartered in Seattle‚ US. The mission statement of Starbucks is to “Inspire and nurture the human spirit – one person‚ one cup and one neighbourhood”. The goal of Starbucks is to use the Starbucks experience to create awareness about coffee among the consumers. In line with the above
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HP DESKJET 1. HP is in an inventory crisis. What should it do? Qualitatively evaluate the options given in case A: (a) Build a new European factory‚ (b) Utilize air shipments for Europe (c) Do better forecasting (d) Reduce customer service by lowering fill rate (e) Keep more inventory. a) HP has 3 distribution centers. Those of Europe and Asia Pacific Distribution Centers are in an inventory crisis. Especially crisis is becoming deeper in European Distribution Center. Is it a solution
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References: REFERENCESMeulen van der‚ H. & Koomen‚ C. (2010) Lecture 2‚ chapter 4&5 Held at Nyenrode Business Universiteit‚ 20 January 2010. Lacombe‚ I. & Bescos‚ P.L. (1998) ABC-ABM at Hewlett-Packard Europe for customer support. Horngren‚ C.T. Datar‚ S.M. Forster‚ G. Rajan‚ M. & Ittner‚ C. (2009) Cost Accounting‚ a managerial emphasis‚ thirtheenth edition. USA‚ Pearson International Edition.
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