The Effect of Brand Equity on Consumer Buying Behaviour In the Laptop Market of China By Zhenyu Liu 2007 A Dissertation presented in part consideration for the degree of MA Management University of Nottingham PDF created with pdfFactory trial version www.pdffactory.com ABSTRACT As the laptop market is teemed with increasingly competition and more sophisticated customers‚ effective branding strategies are a key tool for firms to acquire and maintain customers. However‚ consumer
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The Financialization of the U.S. Corporation: What Has Been Lost‚ and How It Can Be Regained William Lazonick* I. INTRODUCTION: WHAT HAPPENED TO ECONOMIC PROSPERITY? Many of us know what a prosperous economy looks like. People who want to work have no problem finding jobs. People who want to build careers can accumulate the necessary work experience over time. People who want to start their own businesses can tap into sources of committed finance enabling them to get their firms up and running
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C A N O N A N N UA L R E P O R T 2 011 Fiscal Year Ended December 31‚ 2011 FINANCIAL HIGHLIGHTS Millions of yen (except per share amounts) Thousands of U.S. dollars (except per share amounts) 2011 2010 ¥3‚557‚433 ¥3‚706‚901 -4.0 $45‚608‚115 Operating profit 378‚071 387‚552 -2.4 4‚847‚064 Income before income taxes 374‚524 392‚863 -4.7 4‚801‚590 Net income attributable to Canon Inc. 248‚630 246‚603 +0.8 3‚187‚564 199.71
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A Comprehensive Study of the Laptop Industry in India on the Basis of Different Marketing Concepts Comprehensive Study of the Laptop Industry‚ Marketing Management Executive Summary “The sales of notebook PCs grew at 46.4 percent QoQ‚ crossing the seven lakh mark in a single quarter‚ for the first time”1 The above statement is one that fills the laptop industry‚ as also the entire electronics industry‚ with hope and optimism for the future. In the last year (2008)‚ the laptop sales in India
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No. 2005-12-A Office of Economics Working Paper U.S. International Trade Commission Growth in Services Outsourcing to India: Propellant or Drain on the U.S. Economy? William Greene* U.S. International Trade Commission January 2006 *The author is with the Office of Economics of the U.S. International Trade Commission. Office of Economics working papers are the result of the ongoing professional research of USITC staff and are solely meant to represent the opinions and professional
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BASIC (Bay Area Science & Innovation Consortium) www.bayareabasic.org • basic@bayareacouncil.org Bay Area Council Economic Institute www.bayareaeconomy.org • bacei@bayareacouncil.org 201 California Street‚ Suite 1450‚ San Francisco‚ CA 94111 (415) 981-7117 • Fax (415) 981-6408 The Bay Area Innovation System How the San Francisco Bay Area Became the World’s Leading Innovation Hub and What Will Be Necessary to Secure Its Future A Bay Area Science & Innovation Consortium Report produced
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19 Inventory Theory “Sorry‚ we’re out of that item.” How often have you heard that during shopping trips? In many of these cases‚ what you have encountered are stores that aren’t doing a very good job of managing their inventories (stocks of goods being held for future use or sale). They aren’t placing orders to replenish inventories soon enough to avoid shortages. These stores could benefit from the kinds of techniques of scientific inventory management that are described in this chapter
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Contents Introduction 3 1 Madonna 21 2 Laura Ashley Holdings plc: The Battle for Survival 26 3 The US Airline Industry in 2002 33 4 DaimlerChrysler and the World Automobile Industry 41 5 Wal-Mart Stores Inc.‚ May 2002 49 6 Eastman Kodak: Meeting the Digital Challenge 62 7 Organizational Restructuring within the Royal Dutch/Shell Group 70 8 Harley-Davidson‚ Inc.‚ January 2001 77 9 Online Broking Strategies: Merrill Lynch‚ Charles Schwab and E*Trade 83 10 11 12 Emi and the CT Scanner
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NATIONAL OPEN UNIVERSITY OF NIGERIA COURSE CODE :MBA 758 COURSE TITLE: DATABASE MANAGEMENT SYSTEM COURSE GUIDE MBA 758 DATABASE MANAGEMENT SYSTEM Course Writer Gerald C. Okereke Eco Communications Inc. Lagos Ikeja Mr. E. Eseyin National Open University of Nigeria Dr. O. J. Onwe National Open University of Nigeria Bimbola‚ E.U. Adegbola National Open University of Nigeria Course Editor Programme Leader Course Coordinator NATIONAL OPEN UNIVERSITY OF NIGERIA National Open University
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The Forgotten Founder The Forgotten Founder Thanks to a never-ending campaign by Apple’s powerful public relations machine to protect the myths surrounding the company’s origin‚ almost everyone believes that Apple was started in a garage by “the two Steves‚” Stephen Gary Wozniak‚ 25‚ and Steven Paul Jobs‚ 21. Actually‚ the operation began in a bedroom at 11161 Crist Drive in Los Altos (the house number changed to 2066 when the land was annexed from the county to the city in late 1983)‚ where
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