International Series in Operations Research & Management Science Volume 172 Series Editor: Frederick S. Hillier Stanford University‚ CA‚ USA Special Editorial Consultant: Camille C. Price Stephen F. Austin State University‚ TX‚ USA For further volumes: www.springer.com/series/6161 ManMohan S. Sodhi r Christopher S. Tang Managing Supply Chain Risk ManMohan S. Sodhi Cass Business School City University London‚ UK Christopher S. Tang Anderson School of Management
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Revealing the Corporation “Managing and communicating about corporate brands‚ building corporate identity‚ and protecting corporate reputation are vital issues in the boardrooms of entities global and local‚ large and small‚ corporate and non-profit. Revealing the Corporation treats the highly salient realm of corporate branding‚ identity‚ image‚ and reputation. Balmer and Greyser explain the roots of the territory‚ gather decades of wisdom about it‚ and interpret its significance and applicability
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ELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY & SONS‚ INC. VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia
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P RACTICAL SOFTWARE TESTING Springer New York Berlin Heidelberg Hong Kong London Milan Paris Tokyo P RACTICAL SOFTWARE TESTING A PROCESS-ORIENTED APPROACH ILENE BURNSTEIN Ilene Burnstein Department of Computer Science Illinois Institute of Technology 10 West 31 Street Chicago‚ IL 60616 USA burnstei@babbage2.cs.iit.edu Library of Congress Cataloging-in-Publication Data Burnstein‚ Ilene. Practical software testing : a process-oriented approach / Ilene Burnstein
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E L E V E N T H E D I T I O N MARKETING MISTAKES AND SUCCESSES 3 0 T H A N N I V E R S A RY Robert F. Hartley Cleveland State University JOHN WILEY & SONS‚ INC. VICE PRESIDENT & PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Alana
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Cost Accounting A Managerial Emphasis Fourteenth Edition Charles T. Horngren Stanford University Srikant M. Datar Harvard University Madhav V. Rajan Stanford University Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico City São Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Donna Battista AVP/Executive Editor: Stephanie
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LibraryPirate This is an electronic version of the print textbook. Due to electronic rights restrictions‚ some third party content may be suppressed. Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. The publisher reserves the right to remove content from this title at any time if subsequent rights restrictions require it. For valuable information on pricing‚ previous editions‚ changes to current editions‚ and alternate formats
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ADVANCE PRAISE FOR INTRODUCTION TO OPERATIONS RESEARCH‚ SEVENTH EDITION Reviewers seem to agree that this is clearly the best edition yet. Here is a sampling of comments: “The new edition seems to contain the most current information available.” “The new edition of Hillier/Lieberman is very well done and greatly enhances this classic text.” “The authors have done an admirable job of rewriting and reorganizing to reflect modern management practices and the latest software developments.”
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