problem two weeks into my internship with Raffles Hotel Marketing Communications. After my orientation week‚ it was finally time for me to take on projects on my own and start communicating with some of the clients and media the department would follow up from time to time. One of the projects that I was tasked was to prepare the Arabic version of Raffles Hotel’s fact sheet for the Saudi Arabia sales trip that the Director of Sales and Marketing will be doing at the end of the week. This request came
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is not being cared for properly. Neglect is when you don’t have access to the most basic level of needs introduced by Abraham Maslow. In 1943 Abraham Maslow published a paper on ‘A Theory of Human Motivation’ (Poston; 2009) where he produced the Hierarchy of Needs theory. (Figure 1) This theory states that all humans must have certain basic human requirements met in order to live effectively. Physical abuse is the deliberate injuries and hurt that someone gives you. (Child Line; N‚ D) This can
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BCM 110 revision PROBLEMS WITH THE MEDIA EFFECTS MODEL Anxiety about media effects began in 19th century about ‘mass media’ and ‘mass audience’ Gustave Le Bon: “the real has about as much influence on them as the real” Dystopian view: Inspires anxiety about its possible negative effects Utopian View: Inspires hope about its positive role in society People most at risk: children‚ youth‚ uneducated‚ working class‚ women‚ ‘not me’ view Shannon and Weaver (1949) Possibilities that could go
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OSI Protocol Hierarchy Session Layer The session layer is the fifth among the seven layers of the Open System Interconnections (OSI) model. It resides above the transport layer and below the presentation layer‚ and provides “value added" services to the underlying transport layer services. The session layer (along with the presentation layer) add services to the transport layer that are likely to be of use to applications‚ so that each application doesn ’t have to provide its own implementation
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Competitor Analysis One of the key pieces of the marketing plan for an organization is the examination of competitors in the market. It allows the company to set effective strategies‚ implementation plan‚ and reassessing the company’s position afterwards. The competitive analysis for SoundApp was completed through primarily Porter’s Five Competitive Forces – a framework that evaluates the competitive severity or volume in the market. Porter’s Five Competitive forces includes: the bargaining power
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A tipi (also tepee and teepee) is a Lakota name for a conical tent traditionally made of animal skins and wooden poles used by the nomadic tribes and sedentary tribal dwellers (when hunting) of the Great Plains. Tipis are stereotypically associated with Native Americans in general but Native Americans from places other than the Great Plains mostly used different types of dwellings. The term "wigwam" (a domed structure) is sometimes incorrectly used to refer to a tipi. The tipi was durable‚ provided
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Case 1 Integrated Logistics Overview This case finds Tom Lippert‚ sales representative for DuPont Engineering Polymers (DEP)‚ in a situation common to today’s competitive sales environment. His company‚ as a supplier to a major manufacturer (GARD)‚ is faced with changing times. GARD is in the midst of a “changing of the guard” as Mr. Lippert’s long-time contact‚ Mike O’Leary‚ retires. O’Leary’s successor‚ Richard Binish‚ brings a new set of supplier expectations to the fore of GARD’s
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location or 100% pure orange - Benefits: which may be actual or perceived - Claims: which refer to the claims made by marketing communications like ‘Probably the best lager in the world’ Positioning statement: What a brand is‚ what values are associated with it‚ and what it means to the target audience. It’s a focusing device to put the overall marketing strategy into a clear vision‚ which is the brand’s promise to deliver. Perceptual maps: They describe mental pictures of how a
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• Abraham Maslow’s hierarchy of needs states that there are four types of needs that must be satisfied before a person can act unselfishly. As Figure 10.1 shows‚ the needs are arranged in a hierarchical order. The upward climb is made by satisfying one set of needs at a time. The most basic drives are physiological. After that‚ comes the need for safety‚ then the desire for love‚ and then the quest for esteem. Note the softening of terminology used to describe the move up the ladder. We’re driven
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Therapeutic communication facilitates the nurse client relationship and fulfills the purpose of nursing as defined in the study of Stuart and Laraia (1998). Health care providers should teach‚ heal‚ validate‚ offer reflection and shape how patients are cared for. It is also revealed in the study of Mortazavi et al. (2009) that better understanding of patient behavior and their medical needs in general helps in increasing patient satisfaction in particular. The quality and utility of any assessment
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