decisions that Nike has made as a company and highlight the issues pertaining to its followed consequences. Let us now examine some ethics theories and observe the case of Nike in this light. Egoism - This theory states that individuals or corporations have a right to guide their conduct placing ones own interest foremost in rational decisions. Through this theory one can justify the placement of profits or revenue generation as the high attained goal of an entity. In this regards Nike has played to
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Background information: Iconography Explanation Nike Heritage NIKE‚ pronounced NI-KEY‚ is the winged goddess of victory according to Greek mythology. He sat next to Zeus‚ king of the Olympian pantheon‚ in Olympus. A mystical presence‚ symbolizing victorious encounters‚ NIKE presided first battle in history. A Greek saying: "When we go to battle and win‚ we say it is NIKE." Synonymous with honored conquest‚ NIKE is the twentieth century footwear that lifts the world ’s greatest athletes to new levels
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Case study: Nike: the Sweatshop Debate 1) Should Nike be held responsible for working condition in factories that it does not own‚ but where sub-contractors make products for Nike? Nike doesn’t own any manufacturing facilities and outsource its production. Therefore‚ it can’t be directly blamed for terrible working conditions. Nike can influence indirectly on working conditions at contracting factories thorough refusing to work with sweatshop factories. However‚ Nike‚ like any other capitalistic
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people hear the name Nike they think of great footwear‚ quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride‚ thinking what they are wearing will improve their own personal athletic goals‚ or simply boost their self-confidence. People also purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. People like LeBron James‚ Tiger Woods‚ Maria Sharapova‚ and Michael Jordan. These athletes wearing the Nike sign‚ was what really
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NIKE Executive Summary by Lawrence Gimeno Recommendations: Make it count My first recommendation is directed at Nike’s push into digital sports. In my opinion the new accelerometer based Nike+ technology is the birth of a whole new generation of Nike products and an amazing innovation to motivate people to include sports into their everyday life. Nike has attained a leading role in almost every one of the upcoming world wide sporting events‚ such as the 2012 Olympics‚ the 2012 Soccer Euro Cup
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rate of return the company needs to return based on its capital structure. In my opinion Ms. Ford has correctly assumed Nikes cost of debt and cost of equity. Her projection for cost of debt uses the Japanese yen notes ranging from 2.0%-4.3%. Since she used the higher range of 4.3%‚ that will eliminate any overly optimistic projections and should leave us with a realistic assumption. Some people can argue that she should of used the multiple costs of capital approach since Nike operates in many different
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NIKE: How they make their employees "Just Do It" Nike was established by Phil Knight and Bill Bowerman in 1972 and is considered to be one of the leading global athletic shoes and apparel marketers. They had started by shoes that Tiger Shoes sent them and improving them to make them better for runners in their shop Blue Ribbon Sports. Jeff Johnson was the first employee of Blue Ribbon Sports who marketed "The Swoosh"
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Name Institution: Course: Date: Financial Statement Analysis for Nike Nike Corporation released its financial statement for the year ended May 2014. Nike Inc. is a sports apparel manufacturing firm with diverse interests all over the world. The financial statements suggest a strong company whose stocks are not undervalued‚ but with the potential of exploding higher having shown sustained strengths when the Europe‚ American‚ and Chinese economies were at the brink of disaster. Despite sustaining fluctuations
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Introduction - Nike Nike is the company with one of the most recognised logos in the world – the “swoosh” logo. They are the worlds’ largest sports and fitness company and are a leader in sports equipment research and development earning an estimated US$14 billion in revenue. Nike anticipates the needs of the consumer and this innovation is what sets them apart from its competition. They have a desire to design products which will give definite technological benefits whilst enhancing an athletes’
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summary NIKE‚ Inc. was incorporated in 1968 under the laws of the state of Oregon- USA. A 176 acre facility of 18 buildings as its world headquarters housing 6‚000 employees engaging in management‚ research‚ design‚ development‚ marketing‚ finance‚ and administrative functions from nearly all of its divisions. The principal business activity is the design‚ development and worldwide marketing and selling of high quality footwear‚ apparel‚ equipment‚ and accessory products. NIKE is the largest
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