FASHION! Fashion summed up is an individual statement or expression. But‚ Fashion can mean lots of different things for different people. So if fashion means different things for different people there should be many different fashion styles right? Well your right and here are some of them named Boho‚Feminine ‚Chic‚Couture‚Elegant ‚Bold‚Sporty‚Glam‚Sophisticated‚School Girl (prep style)‚Nautical ‚Goth ‚Emo‚Earthy‚Polished‚Urban‚Classic‚Statement‚Festival‚Vintage and Hipster. The pros and cons
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BRIONI HISTORY: Brioni is an Italian fashion house founded in 1945 by Nazareno Fonticoli and Gaetano Savini.In 1990‚Umberto Angeloni became CEO of Brioni. It specialises in the sale of hand-made suits. Brioni’s first fashion show was held in 1952 at the Pitti Palace‚ Florence.The show gave the company world wide exposure. In 1954‚ the Brioni held the fashion show in New York City‚ followed by shows in eight other American cities. That year Brioni opened new shops on both sides of the Atlantic
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have a close relation to the company Louis Vuitton? (You or your family member are the employees) * YES NO Questions concerning shopping 3) ------------------------------------------------- Which 3 brands you think of first‚ when you hear „luxury fashion “? 1 2 ------------------------------------------------- 3 4) Tick the shops‚ where you buy luxury fashionable and leather goods Gucci | | Jimmy Choo |
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Nia R. February 6‚ 2014 Dr. Hwang Fashion Branding Fashion brands in the Market place The Market place of MAC was solely built on the networking and the relationships the previous owners Frank Toskan‚ and Frank Angelo had with people in the fashion industry. The owners were tired of seeing makeup products that couldn’t sustain the abuse of studio lights so they decided to make a quality makeup company. Frank Toskan was the idea behind the original project making formulas with his brother-in-law
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(2012) IACSIT Press‚ Singapore Factors Affecting Consumer Preference of International Brands over Local Brands Zeenat Ismail1∗‚ Sarah Masood2 and Zainab Mehmood Tawab2 1 Department of Social Sciences‚ Institute of Business Administration – Karachi 2 Students of Institute of Business Administration – Karachi Abstract: This study was conducted in order to determine the consumer preferences of global brands instead of local ones. It is also designed to find out the buying behavior patterns
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company and the owner of the BVLGARI brand: it performs coordination activities in the areas of product development‚ marketing‚ finance‚ information systems and management of human resources of the Bulgari Group. This report seeks out to analyse the various branding policies of BULGARI from both a strategic and tactical perspective in terms of adaptation versus standardisation. It will discuss in detail the various theories of globalisation followed by the brand with main focus on Theodore Levitt’s
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and women who are fashion savvy and who are looking for a good deal. Their accessories are as important as their personal style and appearance. They can’t afford high end designer luxury goods; however‚ carrying a knock off is a fashion faux pas. We will solve this burning problem by giving people the opportunity that they have missed for so long. Whether it’s for that special night out‚ or just to feel put‐together‚ confidant‚ and beautiful‚ Château de Luxe allows the young fashion‐conscious men and woman
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Life Skagen is a US based wristwatch brand which was made in 1989. Fossil Inc purchased Skagen in 2012. Since this is a Denmark brand‚ the Danish nature has been replicated in the brand. The Skagen watches are available in ultra-thin styles. Skagen operated retail stores are there in Denmark‚ Germany‚ U.K and Hong Kong. Diesel Diesel is an Italian company which came into existence in the year 1978. Diesel is renowned urban style designer fashion watch brands. It is known for it’s over sized watches
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industry include top brands in Italy and in the world‚ such as: Versace‚ Chanel‚ Prada‚ Louis Vuitton‚ Dior and Armani. Concerning the Italian market‚ I found interesting to analyze Versace Prada and Bottega Veneta as main competitors of Gucci and analyze the points in common and the differences. First‚ all these brands belong to an Italian heritage‚ even if Gucci and Prada were founded much earlier than Bottega Veneta (1967) and Versace (1978). We can say that they all are luxury brands‚ with a price range
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company KARL LAGERFELD as the major player of the creative industries. The creative director of the brand KARL LAGERFELD is Karl Lagerfeld himself. He is one of the industry’s truly iconic designers and is also the creative director of the brands Chanel and Fendi. The branch of the company is clothing and fashion. Karl Lagerfeld decided to create a brand under his own name‚ namely KARL LAGERFELD. The brand has gone through many ups and downs and several changes of ownership. In 1998‚ he began to finance
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