Porters 5 Forces Model is a valuable tool in evaluating the condition of the Yum! Brands China Division and the fast-food industry that Yum Brands is actively dominating. While there is much competition in China in the food industry‚ it is undeniable that with the CEO’s guidance‚ Sam Su‚ the growth that they have accomplished over the years is exponential. This growth is due to the fact that Su looks at the bigger picture‚ imaging what he wants the company to be like in five to ten years‚ and making
Premium KFC Pizza Hut Fast food
Brand Repositioning and Types of Brand Repositioning Brand Repositioning is changing the positioning of a brand. A particular positioning statement may not work with a brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap
Premium Brand Brand management Target market
Pacific Brands is Australasia’s leading manufacturer and wholesaler of apparel and home and sporting consumer brands including Berlei‚ Bonds‚ Clarks‚ Dunlop‚ Everlast‚ Grosby‚ Holeproof‚ Hush Puppies‚ King Gee‚ Slazenger‚ Sleepmaker and Tontine. Pacific Brands has substantial scale with sale of $A1.5billion and 7000 employees‚ and was the second largest MBO completed in Australia at the time of completion. ‘Catalyst Investment Pty Ltd 2010 case study‚ Pacific Brands Nov 2001 to April 2004’ Globalisation
Premium Procter & Gamble Brand United States
new style now!? This generations style is much different from when I was growing up” say’s my great grandma. Today’s fashion has changed drastically amongst almost the past century. Most people use fashion to set a statement‚ express themselves‚ and for religion‚ etc. Back in the 1900’s your fashion statement meant something‚ with the new millennium‚ it’s a competition with name brand labels‚ and who can afford to wear what. Now-a-days clothes have been highly favored‚ back then it was a necessity
Premium Clothing Mohandas Karamchand Gandhi Woman
Customer Equity Company* In recent years packaging has developed well beyond its original function as merely a means of product protection and now plays a key marketing role in developing on shelf appeal‚ providing product information and establishing brand image and awareness. As packaging’s role in the marketing mix gains momentum‚ so research into this arena becomes increasingly important. Given the potential for packaging to successfully achieve marketing goals; does research into packaging truly
Premium Marketing Customer service Sociology
Brand selected: Wing On Travel Agency Content Page Introduction .................................................................................................................. 2 Company Background ................................................................................................. 2 Revitalization strategies – Expanding brand awareness .......................................... 3 Revitalization strategies –Improving the brand image .......................................
Premium Brand Advertising Brand management
the brand loyalty and answer the question “How can companies create brand loyalty?” I would be glad to answer any questions at the end of my talk. Let me start with the definition of this term. As I understand brand loyalty is when consumers become committed to your brand and make repeat purchases over time. We can say that brand loyalty is a result of consumer behavior and is affected by a person’s preferences. Loyal customers will consistently purchase products from their preferred brands‚ regardless
Premium Customer Customer service Marketing
Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
Premium Uttarakhand Brand City
1997 Sephora was acquired by Louis Vuitton Moet Hennessy (LVMH) a well-established conglomerate based in Paris. Sephora is the retailer company with more than 200 high-end brands and 13000 premier products in the cosmetics‚ makeup‚ skincare‚ hair products. It is a member of LVMH group that surrounds the most influential indulgence brands from all over the world. Currently‚ it’s the retailer of perfumes and cosmetics in US and the second largest is in Europe. It also offers the latest beauty trends
Premium Management Balance sheet Strategic management
Jordan Royse According to KRS One‚ Hip Hop fashion is one of the nine "extended" elements of hip-hop culture. Hip-hop fashion refers to a particular style of dress that originated with African-American and Latino people in New York City. Hip hop fashion has changed drastically over the years. During the 1980s‚ major hip-hop stars of like Run-DMC and LL Cool J wore things like large glasses‚ kangol hats‚ multi-finger rings‚ and sneakers. Artists such as Kurtis Blow and Big Daddy
Premium Hip hop music Trousers Hip hop