* Marketing Management Chapters 14‚ 15 and 16 * Case: Mountain Man Brewing Company Questions: 1. What has made the Mountain Man Brewing Company successful? What is distinctive about MMBC’s product‚ customers and brand equity? Product Mountain Man had high quality product. Those attributes included the smoothness‚ percentage of water content‚ and drinkability. The beer it produced was flavorful and bitter-tasting. Mountain Man had a well-known reputation as quality bee throughout
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My family and I have always loved are camping trips‚ especially the ones the take us deep into the depths of the Sierra Nevada mountians. There’s a very unique and beautiful camp ground near Mammoth Lakes called Devils Postpile. My is it beautiful‚ two gigantic crystal clear lakes‚ wildlife sites that could easily be posted in any National Geographic magazine‚ and trout that have enough meat on their bones to suvive in the deepest of any ocean. One little problem I always have
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Collin Technologies Case Study Baldrige Performance Excellence Program National Institute of Standards and Technology (NIST) • United States Department of Commerce July 2013 To obtain Baldrige Program products and services‚ contact Baldrige Performance Excellence Program Administration Building‚ Room A600 100 Bureau Drive‚ Stop 1020 Gaithersburg‚ MD 20899-1020 Telephone: (301) 975-2036 Fax: (301) 948-3716 E-mail: baldrige@nist.gov Web: http://www.nist.gov/baldrige The Collin Technologies Case Study
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Jeff Dickinson BUS 656 Case Write up #2 Mountain Man Brewing Company Problem Statement Mountain Man Lagers main customer is an older generation‚ blue-collar worker‚ which make up a larger percentage of the sales. In 2005 sales have dropped 2% relative to the prior fiscal year. The cause is from a stiffening competition‚ a market that is maturing and new products. All of these factors are stealing the customers from the Mountain Man Brewing Company (MMBC). The light beer market is starting
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Securus Technologies‚ Inc. is an innovative pioneer within the corrections technologies market. Securus Technologies‚ Inc. focuses its technological advancements toward providing exceptional detainee communications‚ secure government information tracking and parolee tracking technology. Securus Technologies‚ Inc. is a recognized brand leader in Offender Management Systems. With their innovations being used internationally‚ Securus Technologies‚ Inc. currently currently provides technological service
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marketing operations of the Mountain Man Beer Company‚ a family-owned business he stands to inherit in five years. Mountain Man brews just one beer‚ Mountain Man Lager‚ also known as "West Virginia ’s beer" and popular among blue-collar workers. Due to changes in beer drinkers ’ taste preferences‚ the company is now experiencing declining sales for the first time in its history. In response‚ Chris wants to launch Mountain Man Light‚ a "light beer" formulation of Mountain Man Lager‚ in the hope of attracting
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HALINA MOUNTAIN RESORT – A JULY 1977 SUMMARY OF THE CASE Victor Herrera‚ chairman of the board of Blue Heights Realty and Development Corporation‚ was anxious to launch his first big project‚ a mineral hot spring resort at Bucal‚ Calamba‚ Laguna. Herrera was confident that the resort‚ dubbed Halina Mountain Resort‚ would compete favorably against the established ones in the area. However‚ he wondered whether Far East Bank & Trust Company‚ the bank which he applied for a P1.3 million loan
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Title – Promising Beacon Technology for Store Managers and Consumer Summary - Retailer push location specific information directly to the customer via their smartphone‚ and get data depending on customer’s interaction with beacon! Body - Beacon Technology is on its way to strengthen buyer-seller relationship and provide data to the retailers to improve the in-store experience for the shoppers. For years‚ retailers considered Near Field Communications (NFC) technology to track the number of
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Assignment One - Case study‚ Hindustan Computers Limited (HCL Technologies) Behaviour modification strategies. Behavior modification strategies are based on the principals of operant conditioning and reinforcement theory‚ which take the view that learning is influenced by the environment. The renowned psychologist B. F. Skinner expressed that through operant conditioning‚ people’s behavior could be shaped by reinforcement or lack thereof. According to Wood‚ et al‚ a reinforcer is a stimulus
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Case Report Akamai Technologies 6/20/2010 Problems: In 2001‚ Akamai Technologies was faced with decreasing revenue and an economic recession. In order to grow and remain a strategic asset to its partners‚ Akamai has been challenged with the expansion of the internet as well as a choice to move away from a content delivery network (CDN). Problems Akamai is faced with over internet performance include fast technical growth such as file sharing and streaming media‚ reliability of services
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