A STUDY OF BRAND LOYALTY TOWARDS THE ORGANIZED RETAIL STORES Research Project Report Submitted to the Punjab Agricultural University in partial fulfillment of the requirements for the degree of MASTER OF BUSINESS ADMINISTRATION in MARKETING MANAGEMENT (Minor Subject: Economics) By Akhil Bhardwaj (L-2010-BS-01-MBA) Department of Business Management
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the managerial decision-making process What is SWOT? * S strengths * W weaknesses * O opportunities * T threats 2.2 Case study on Strategic management process In this case‚ I have study internationally known home furnishing retailer‚ which is (IKEA) the larger furniture retailer in this world. The purpose of this case study is to analyze the objectives and strategies used by IKEA‚ SWOT analyzing and discuss major issue that the company faced. IKEA is a privately-held
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McDonald’s – Business Strategy in India Case Study Abstract This case study discusses how McDonald’s India managed to buck the trend in a struggling economy‚ its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India‚ its localization and entry strategy‚ its strong supply chain and pricing strategy. Table of Contents 1. Introduction 2. McDonald’s entry into India 3. Exhibit I: McDonald’s
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WK 3 Case 1 Incident 15: Minding the Store November 19‚ 2012 Introduction In this case study the situation is Ruth Cummings was put in charge of a store by her boss Ken Hoffman. “Ruth‚ I’m putting you in charge of this store. Your job will be to run it so that it becomes one of the best stores in the system. I have a lot of confidence in you‚ so don’t let me down.” That was what was told to Ruth by Ken on her first day. After a couple of calls from her boss Mr. Hoffman‚ Ruth
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Case study: PETRIE’S ELECTRONICS Jim Watanabe looked around his new office. He couldn’t believe that he was the assistant director of information technology at Petrie’s Electronics‚ his favorite consumer electronics retail store. He always bought his new DVDs and video games for his Xbox 360 at Petrie’s. And now he worked there too. The company had made some smart moves and had done well‚ Jim knew‚ but he also knew that competition was fierce. Petrie’s competitors included big electronics retail
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Case Study Analysis (Case Study #2) The Quiet Meeting 10/13/13 Introduction This case is about a sales supervisor‚ Debbie’s Ronson‚ having a group meeting with the sales department. The meeting was held to discuss two things‚ one last week’s performance‚ and two Debbie handed out a memo outlining a new format for scheduling their calls. At the end of the meeting Debbie discussed the meeting to one of her fellow supervisors‚ saying she gives them a chance to talk in
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Emergency Department Bottleneck Proposal Joyan Thomas University of Phoenix Online OPS/HC 571 Patience McGee March 7‚ 2011 Emergency Department Bottleneck Proposal Introduction Most hospitals experience the affects of the unexpected‚ ambiguity and uncertainty‚ and as a result‚ face challenges with quality. Middletown Hospital is a 200-bed general not-for-profit hospital. The hospital has a 20-bed Emergency Department (ED). It averages 100 patients per day. The CEO of the hospital
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Case study 8-1 Consumer Relations Cases Star-Kist Tuna Post Goal: To inform consumers of the benefits of the new Star-Kist packaging. 1) Public: Parents Objective: To inform parents that the new Star-Kist packaging enhances Star-Kist quality by featuring firmer tuna‚ eliminating draining‚ and doing away with the can opener. Tactic: A tactic would be having someone putting on a mascot of Charlie the Tuna and having him stand in front of grocery stores to promote the new packaging.
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organizing and organization design. Develop a complete HR department‚ indicating each HR unit. For each HR unit‚ provide typical roles/responsibilities and job titles. Provide a typical organization chart of a typical HR department‚ not for Motors and More. Given the size of Motors and More‚ indicate which jobs you would combine to reduce the number of employees in HR. Provide new job titles and organization chart for Motors and More HR department. Given this change‚ indicate the total number of staff
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Project #1 Short Case #1: Bed Bath & Beyond’s (BB&B) Plan for Growth 1. Explain how Bed Bath & Beyond practices the retailing concept. The retailing concept is comprised of customer orientation‚ coordinated effort‚ value-driven‚ and goal orientation. With a multitude of open stores the consumer becomes aware of the convenience in location‚ excellent store atmosphere‚ and an assortment of merchandise. BB&B’s customer orientation‚ customers can walk around the store without feeling pressured because
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