customers’ behavior is attitude-bound and learned-taught through the customer-company interaction. The second theory argues that H&M customers belong to a genuinely unique market segment. The researcher surveyed 160 shoppers at H&M and one of the department stores and used a grounded-theory approach to analyze the data. The results substantiated the first theory claiming that shopping behaviors were taught and learned. The study had an important practical value. However‚ its results were subject to l reliability
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b. MC Sports originated in 1946 as a single store in Grand Rapids‚ MI. The original name of the store was Michigan Clothiers. Michigan Clothiers reflected a wide range of products‚ ranging from men’s clothing to military surplus. In 1962‚ the company refined its business strategy and changed its name to MC Sporting Goods. The company started to focus completely on quality sports equipment‚ footwear‚ and apparel. MC Sports now operates 74 stores in seven different states throughout the Midwest
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Burlington Coat Factory has over 450 stores in 45 states as of 2010. Much growth of the company has been accomplished through mergers and acquisitions. Burlington Coat Factory focuses on their target market and presents their product for the specific needs that is market. This is a store with name brand coats of all kinds for men‚ women and children. If you are one that likes to shop online you will find more in Burlington that is offered. Burlington Coat Factory is a store where you can build your wardrobe
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mid-range department stores based in Plano Texas. JCP currently has 1‚060 department stores in 49 U.S. States in operation. JCP stores sell conventional merchandise as well as leased departments. Some examples of leased departments are Sephora‚ optical centers‚ portrait studios‚ and jewelry repair. Before 1966‚ most of its stores were located in downtown areas. As shopping malls became more popular in the latter half of the 20th century‚ J. C. Penney began relocating and developing stores in malls
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& Spencer is coming to China Marks & Spencer is a British chain of department stores‚ which just opened its first store in China. The store in Shanghai is the largest Marks & Spencer store in China. On the opening day‚ the Chinese were waiting in line to buy the very demanded articles. There were so many customers that the management had to deny people entrance. There were especially crowded in the food department. The greatest challenge for Marks & Spencer is if their clothes can
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competition and adapt to the continuously changing structure of the retail industry. JCPenney‚ formally known as Penney’s‚ was founded in 1902 by James Cash Penney (Hannah). Currently‚ JCPenney is known as a moderately priced chain of department stores with headquarters stationed in Plano‚ Texas. Aside from their general merchandise departments‚ JCPenney also offers Sephora‚ optical centers‚ portrait studios‚ and jewelry repair. Since its inception in 1902‚ JCPenney has undergone its own shares of ups and downs; however‚ it has proved itself as a true
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According to the North American Industrial Code System (NAICS)‚ Target Stores is under the classification of Discount Department Stores (NAICS Code: 452112). I am going to analyze the company by applying Michael Porter’s Five Forces Model. Internal rivalry (competitors) The competitive rivalry is very high and intense. In United States‚ there are several discount department stores which sell the same or very similar products. Target competes directly against them. Because Target and these
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Being a frequent shopper at Target‚ the value that I see delivered for all customers in the price and quality they offer to compete with their competitors. Target makes it clear that they believe in “great shopping‚ anytime‚ anywhere‚ celebrating diversity and inclusion‚ design for all‚ community support and engagement‚ more for your money‚ and a fun and rewarding place to work.” (Cornell) On top of suiting needs for almost all customers‚ their customer service is always outstanding and never falls
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type. Nordstrom falls under the department store category of retailing usually selling upscale durable products. Stores that mirror Nordstrom are Sears‚ JCPenny‚ Dillards and Macy’s. These department stores carry a variety of goods from apparel‚ cosmetics‚ housewares‚ electronics and furniture. Each department having its own buying center that’s run by a department head that is in charge of ordering merchandise‚ running product promotions and managing department employees. Nordstrom is able to keep
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around for over years and still is a strong company 1 Head quarters in Hong-Kong 2 Close relationship with US retailers 3 R & D department 4 VMI and MTM Weaknesses 5 Over capacity – Cut costs 6 Far away from the US (shipping costs could be high) Global Apparel Industry Customers * Department stores = JC Penney * Specialty clothing stores = Brooks Brothers‚ Liz Claiborne‚ Polo Ralph Lauren and Banana Republic * Catalogue retailers = Lands’ End and L.L. Bean * Major
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