Executive Summary‚ Company background & Marketing Strategy- Priyanka Chigurupati Marketing Objectives& Marketing Strategy- Maira Braga Opportunity & Issue Analysis- Judy Seng & Yui Yasuda Executive Summary Ann Taylor Stores Corp. has been one of the largest apparel and accessories firms in the fashion industry for a long time. It has four divisions; Ann Taylor‚ LOFT‚ Ann Taylor Factory and LOFT Outlet each of which caters the same category of apparel and accessories
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General Company Information Target stores are discount stores that have high end products for mark down prices. The Target experience is distinctive in contrast other leading mass merchandisers. Their stores are fresh‚ friendly‚ and easy to shop in environment. Quick customer service and fashionable merchandise delivered for less is emphasized. Target stores are usually built on a one level shop floor‚ generally between 100‚000 and 2000‚000 square feet. Target provides employment close to 300‚000
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Subject: Case Analysis- Fe’nix del Sur‚ LLC I. Problem Statement The company is evaluating whether to sign a contract to supply large amount of replicas to mass merchandiser in order to gain profits of $4 million in addition; also have the opportunity to expand company’s position by carrying wider lines of products. II. Industry Analysis Fe’nix del Sur is mainly competing in the industry offering authentic artifacts and replicas. The two main types of end-users are artifact
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than others? Hypermarkets are the combination of a department store and a grocery store. This model of a big-box store offers a large variety of products under one roof to the shoppers. Hypermarkets focus on high volume of sales meanwhile incorporating a low-margin. In order to accommodate that sort of business model hypermarkets are typically found in suburban areas or rural towns where there is plenty of space to accommodate the big-box store and parking as well as accessible by automobile.
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there are only few retail segments more doomed than office supplies. Here’s a chart of percentage change in jobs in various retail segments that Thompson got from EMSI. All of the segments worse off than office stores have been infamously decimated in recent years and office stores are poised to follow:
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Face‚ Patagonia and Polartec-sell outdoor and sportswear featuring Repreve. Walmart‚ Haggar‚ Sears and Cintas are working with Unifi on Repreve apparel programs. The LK Life Khaki line is available in more than 2‚200 retail sites‚ including department stores in the U.S.‚ Canada and Mexico. William Jasper is on Greensboro Partnership Board
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Bases of Departmentation 1. Functions. Important enterprise functions provide the usual basis for classifying activities into departments. Manufacturing‚ marketing‚ finance‚ personnel‚ accounting and engineering are the typical functions of an industrial enterprise‚ and departments ma be established on the basis of such functions. But all these functions are not alike in importance from the business point of view. Marketing and manufacturing are the basic functions of an industrial concern‚ and
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fastest store to reach a billion dollars in sales. In 2005 Wal-Mart has 3‚800 domestic stores along with 3‚800 stores internationally‚ and had made over 312 billion dollars. As you can see the Wal-Mart empire has grown monumentally. To move into this segment of the market would be tough. The first Target store was also opened in 1962. It was started under the Dayton Hudson Corporation. As you can see the Target corporation has a decorated past as well. Target now has 1‚300 stores in 47
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the retail industry is huge in India‚ it is very unorganized and made up almost entirely of small‚ mom and pop type stores. Most of the time this would be good for a large retailer and it is in this case too‚ but Carrefour needs to proceed with caution when attempting to introduce hypermarkets to the Indian culture. Carrefour experienced a huge failure when they tried to build stores in Japan and they were completely ignorant to Japan’s retail culture. Aside from some trust issues‚ some mishaps
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as a specialty store due to the fact that their service levels are high‚ assortment is narrow‚ price would be moderate to high‚ and the gross margin is high. Also‚ a statement from the case study from Industry observer Lior Arussy calls Nordstrom’s business strategy “greed through love.” Nordstrom’s shares the same characteristics as Neiman Marcus‚ Bloomingdale’s‚ Macy’s‚ Saks Fifth Avenue and Lord and Taylor’s. While it is pricier to shop for clothes and home décor at these stores; most designer
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