Project #1 Short Case #1: Bed Bath & Beyond’s (BB&B) Plan for Growth 1. Explain how Bed Bath & Beyond practices the retailing concept. The retailing concept is comprised of customer orientation‚ coordinated effort‚ value-driven‚ and goal orientation. With a multitude of open stores the consumer becomes aware of the convenience in location‚ excellent store atmosphere‚ and an assortment of merchandise. BB&B’s customer orientation‚ customers can walk around the store without feeling pressured because
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ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie‚ Brand Manager for potato chips at a regional salty snacks manufacturer Dave‚ Marketing Director for the regional salty snacks manufacturer
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Name: Debra Age: 26-year-old Family History: Debra is a 26-year-old married woman. She is an elder sister to two of her younger brothers. Both of Debra’s parents loved and cared for all children although Debra’s mother was rather an anxious and somewhat depressed person and also suffers from specific phobias‚ like the fear of spiders and snakes. Debra’s father is not one to show affection very often as he demands for good performance‚ in both academic and social areas‚ and a lack
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A case study of intercultural communication in a multicultural classroom in the Brisbane Metropolitan area By Min Jeong Ko BA‚ BEd (primary) [postgraduate] 2008 Acknowledgement I would like to extend my gratitude to Associate Professor‚ John Lidstone without whom it would have been impossible for me to complete this study. I cannot emphasise enough how grateful I am for his encouragement and guidance throughout the times when I was lost and confused. With his endless effort and kindness
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Case Analysis # 4 -- Elaine Decides to Try Her Hand at Investing Elaine Tolbert is a 28-year-old management trainee at a large chemical company. She is single and has no plans for marriage. Her annual salary is $34‚000 (placing her in the 15 percent tax bracket)‚ and her monthly expenditures come to approximately $1‚500. During the past year or so‚ Elaine has managed to save around $8‚000‚ and she expects to continue saving at least that amount each year for the foreseeable future. Her company pays
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company’s business can be divided into three main business areas: fixed line‚ wireless‚ and information and communication technology. PLDT is the leading telecommunications service provider in the Philippines. Through its three principal business groups-wireless‚ fixed line‚ and information and communications technology-PLDT offers the largest and most diversified range of telecommunications services across The Philippines’ most extensive fibber optic backbone and wireless‚ fixed line and satellite
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Responsibility Group Assignments Assignment 1 You have been retained by the chairman/chief executive of a company‚ which is about to be floated on the stock market through an IPO. He is opposed to the advice he has received from his financial advisers that the roles of the chairman and chief executive should be separated. Prepare a report/presentation to him. Group 1 Group 2 Group 12 Assignment 2 Choose any one listed group of companies operating in India. Research its website to study its business
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A teaching case study is defined as a narrative that describes a specific event within the school environment that allows professionals to investigate critical issues that impact the learning of students. Creating a case study can be seen as a form of professional development‚ educators learning from real examples. A case study is a powerful way for educators to reflect on the actions of other professionals. “Case studies force individuals and groups to think somewhat differently then they have
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THE CASE FOR HUDSON HIGHLAND GROUP‚ INC. DIVERSITY: ATTAINING GLOBAL COMPETITIVE ADVANTAGE THOUGHT LEADERSHIP SERIES VOLUME 1; ISSUE 1 1 TITLE GOES HERE TITLE GOES HERE The Hudson Highland Group Thought Leadership Series addresses timely‚ relevant topics and issues surrounding human capital management and workplace performance. Published periodically by the company‚ these articles showcase the perspectives and insights of our industry experts around the world. Their content
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UV2493 Version 1.5 DIAMOND CHEMICALS PLC (A): THE MERSEYSIDE PROJECT Late one afternoon in January 2001‚ Frank Greystock told Lucy Morris‚ “No one seems satisfied with the analysis so far‚ but the suggested changes could kill the project. If solid projects like this can’t swim past the corporate piranhas‚ the company will never modernize.” Morris was plant manager of Diamond Chemicals’ Merseyside Works in Liverpool‚ England. Her controller‚ Frank Greystock‚ was discussing a capital project that
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