Tourism Hilton Hotels Case Study [pic] The ‘Understanding Travel and Tourism’ case study provides useful background information about Hilton Hotels. The first three sections of this case study are based on two presentations on the theme of ‘Reach Beyond’ given to employees of Hilton Hotels UK and Ireland as part of a major staff training programme. Benefits of Good Customer Service Guests tend to leave or defect from Hilton because:
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1. What is Hilton’s Core Business? Hilton is one of the most internationally recognized names in the lodging industry. It began as a single hotel in Cisco‚ Texas in 1919 started by Conrad Hilton and over the next almost hundred years developed into a portfolio of nearly 3‚000 properties in 78 countries and a workforce of nearly 100‚000 people. In order to finance the quick expansion model‚ Hilton Hotels Corporations morphed into a franchising model. Total real estate investment is
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HILTON HOTELS CASE Business Context/Key Business Drivers Hilton Hotels is one the biggest lodging company worldwide and has been recently acquired by Blackstone Group. In 2007 Hilton’s portfolio characteristics are: • close to 3‚000 hotels between all its brands; • Properties can be: a) directly owned; b) managed; c) franchised. The latter is the most common solution; • covers almost the possible spectrum of lodging. The IT function is considered part of the core business and the
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Background: Hilton hotels started out in Cisco‚ TX being a small family owned business in the early 1900’s. By 1946 Hilton Hotels Corp became public and 8 years later acquired Promus Corp with the intention of continuing to diversify and cater to all customers whether upper class‚ middle class‚ business or personal. Fast forward to 2007 where now Hilton owns/operates and/or franchises close to 3‚000 properties and 500‚000 rooms in 78 countries ranging from ultimate luxury to middle class hotel chains
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Hilton Lake Taupo Introducing Hilton Lake Taupo is one of the most popular hotel of taupo. It’s just 15 minutes’ drive from taupo airport. There are 113 rooms in our hotel. Taupo is a destination of many International tourist. Tourist travel there in vacations so they like to stay near taupo city. And our hotel is just 10 minutes from city centre. We provide a lot of facilities to our customers like‚ Daily Newspaper‚ serving animals‚ smoking available‚ free car parking‚ fitness centre etc
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Hilton HHornors world wide : loyalty wars Hilton Hotels regards frequent guest programs as the lodging industry’s most important marketing tool‚ serving to direct promotional and customer service efforts at the heavy user. How should management of Hilton’s international guest’s rewards program respond when Starwood‚ a competing hotel group operating several brands‚ ups the ante in the loyalty stakes? Jeff Diskin‚ head of Hilton HHonors (Hilton’s guest reward program)‚ opened the wall street
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Case Study | Hilton The challenge Facing intense competition to secure high calibre graduates‚ Hilton International were keen to radically overhaul their approach to the recruitment and selection of management trainees. Equally critical for the future success of the business was the need to introduce an accelerated management training and development scheme which would significantly reduce the typical 15-20 year timeframe for a new recruit to reach the level of an international Hotel General
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John Knotwell ACCT 6350 10/10/2014 Case Hilton Manufacturing 1) If the company had dropped product 103 as of January 1‚ 2004‚ what effect would that action have had on the $158‚000 profit for the first six months of 2004? The impact on the profit would have been to decrease the profit by about $2.5M. This would mean that this would now trend to an unprofitable move. It was wise NOT to divest the product in the first half. 2) In January 2005‚ should the company reduce the price of product 101 from $9
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loyalty. She wanted to know how the Company could build an Asia-specific CRM process blueprint for their internal customer management process and transfer that knowledge to its clients. The strategy team had a four-week deadline to present its solutions. Grey Global Group was a full communications enterprise with 16 global partner companies focused on distinct communications disciplines and engaged in a wide range of marketing and
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1‚ 1964‚ known as Hilton International Co.. It was acquired in 1967 by Trans World Corp.‚ the holding company for Trans World Airlines. In 1986 it was sold to UAL Corp.‚ the holding company for United Airlines‚ which became Allegis Corp. in an attempt to re-incarnate itself as a full-service travel company encompassing Westin Hotels and Hertz rental cars in addition to Hilton International and United Airlines. In 1987 after a corporate putsch‚ the renamed UAL Corp. sold Hilton International to Ladbroke
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