In order to discuss the success of the Pepsi Refresh Project‚ we must first discuss the target demographic and the goal of the campaign. The target demographic of the project was the “Millennial” consumers between the ages of 17 and 27. The psychographic target was proactive individuals who displayed initiative and a genuine interest for improving their local communities. It was an age group of people who had just experienced the financial crisis of 2008 and yet still had hope and a need for change
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1. Was the decision to avoid the home-center channel a good one? Explain. What are the benefits of sticking with it? What are the concerns? The decision to avoid the home-center channel was an appropriate decision for Stihl Incorporated (Stihl). Stihl’s product line consists of a high quality line of outdoor power equipment: chain saws‚ edgers‚ string trimmers‚ brush cutters‚ blowers‚ vacuums‚ mulchers‚ and sprayers. In order to differentiate Stihl’s high quality products from its competitors
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for southindian people and palak paneer ‚aloo matar for northindian people .Ananda bazaar patrika has news channel for different region like ABPNEWS for north‚ABP MAAGA‚ABP ANANDA. Demographic segmentation -: Demographic segmentation is the method of dividing markets on the basis of demographic variables. AGE- TITAN Zoop for kids between 5-17‚ fast track for 18-30‚ Titan Karisma for 40 and above Gender - Product is divided on the basis of gender Male | Female | Fair &lovely
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the case is based on the non-demographic segmentation‚ by which he meant the classification of consumers according to criteria other than age‚ residence‚ income‚ and such. In order to serve as a basis for marketing strategy the predictive power of marketing studies based on demographics was no longer strong enough . There are other factors for example buying patterns had become far better guides to consumers’ future purchases. Effectively incorporated non-demographic segmentations could serve companies
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patterns‚ there are‚ however‚ still major areas of interest which are yet to be explored‚ such as finding determinant factors which contribute towards green consumerism‚ discovering how these factors can be potentially quantified‚ and whether social demographic attributes are correlated to these pro-social consumer variables (Auger et. Al‚ 2003). The understanding behind such topics can be extremely beneficial for businesses who wish to gain more insight into what drives their consumers to make socially
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2. The demographic transition model seeks to explain the transformation of countries from having high birth and death rates to low birth and death rates. In developed countries this transition began in the eighteenth century and continues today. Less developed countries began the transition later and are still in the midst of earlier stages of the model. Factors driving this transition model in developing country are medical practice‚ technology‚ agricultural productivity and distribution‚ culture
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How do Demographic Indicators Assist Geographer In Identifying Levels of Development for a Country or Region? Every time I hear about world news‚ it always tends to have to do with a country’s wealth‚ health‚ and social status. But what really defines these countries as wealthier? What are the things that gives someone in America a better life than someone in Africa? These factors can range from some qualities like GDP‚ Urbanization‚ Life Expectancy‚ Per Capita Income‚ and Fertility Rates among
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brands such as Calvin Klein‚ Gap‚ and Guess. Levi’s is being squeezed by upscale brands like Tommy Hilfiger and Ralph Lauren on one end and private label or store brands on the other. Macro environment: Larger communal forces e.g. demographic‚ economic‚
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The aim of the study was to identify the use of corporal and to correlate between using of corporal punishment and parents demographic variables. Methodology The study was conducted at 20 from ilac student and then collected the data from the questionnaire . It includes two parts: Part 1: included demographic data such as age‚ sex‚ education‚ occupation‚ number of children. Part 2: included questions related to uses of corporal punishment by the
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therefore should be a priority. This involves the gathering of a demographic data and to find out a demographic data of a group of people or a community‚ carrying out a research project‚ surveys and questionnaires can be used. Demographic data consist of household facts of race‚ education‚ income‚ population‚ which also includes statistics of abuses‚ rapes‚ births‚ deaths‚ or diseases and many more. An instance can be finding out a demographic data about a new housing estate being built and in that respect
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