INTERNATIONELLA HANDELSHÖGSKOLAN HÖGSKOLAN I JÖNKÖPING Customer Loyalty Research - Can customer loyalty programs really build loyalty? Bachelor thesis within Business Administration Author: Kellgren Cecilia Moradi Ladan Romppanen Maiju Tutor: Jönköping Johansson Anette‚ Raviola Elena January 2007 JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL Jönköping University Kundlojalitets forskning - Kan lojalitetsprogram verkligen skapa lojalitet? Kandidat uppsats inom Företagsekonomi Författare:
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Introduction This study aims to apply the application of value chain to a selected organisation in a service industry. This study aims to use Hilton Hotels as the focus of this paper. The main purpose of this study is to examine how Hilton Hotels builds a relationship with its customers‚ how it improves the added value to retain customers and what should be improved under the context of value chain to improve the better services in order to effectively deliver customer satisfaction and exceed their
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Degrees of Loyalty Loyalty was a major issue in the United States during World War II and the subsequent years following. This was especially true in California‚ where Japanese Americans were held in internment camps during the war because many felt that their loyalty was to Japan and not the United States. This caused many problems for the Japanese American citizens‚ as they were subjected to loyalty tests and forced draft programs into the armed forces. Those who opposed the American Government
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In this short story‚ Barn Burning‚ Faulkner writes about the conflict between loyalty to one’s family and loyalty to honor and justice. Sarty had to choose between what was right from wrong‚ while his father‚ Abner Snopes continues to go down the wrong path. The Snopes family has moved serval time because of Abner’s unacceptable behavior. I feel that Abner’s action takes on a more affected meaning‚ as if he is trying to send a message. Abner despises wealthy people; he feels like people are out to
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“COLGATE DISTASTEFUL TOOTHPASTE” CASE STUDY Case Overview:- Colgate is a very well known company in the United States and is remembered for its toothpaste. It not only specializes in personal care but in household care as well. They are not only into oral care but in personal care‚ home care and pet nutrition as well. The New York based company also included Ajax‚ Fab‚ and Hill pet foods. Colgate is well known in other countries such as Australia‚ Latin America‚ Canada‚ France‚ and Germany.
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BRAND LOYALTY AFFECT PERFORMANCE OF A COMPANY: COLGATE CASE STUDY THE UNIVERSITY OF NORTHAMPTON Submitted in partial fulfilment of requirements for the award of a degree in Business Administration The University of Northampton SUPRVISOR: DATE: mm/yy Table of Contents 2 EXECUTIVE SUMMARY 4 CHAPTER1. INTRODUCTION 5 1.1. Background Information 5 1.2. Problem Statement 6 1.3. Purpose of the study 7 1.4. Objectives of Study 7 1
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THE JOURNEY IN PIAC - 2011 SUBMITTED TO MR. ABID ALI SHAIKH PREPARED BY ASAD LAGHARI NOOR-UL-AIN AWAN YASIR RAFIQ KHAN TABLE OF CONTENTS ACKNOWLEDGMENT 4 EXECUTIVE SUMMARY 5 INTRODUCTION 6 ACHIEVEMENT AND RECOGNITION 7 BIRTH OF A NATION‚ BIRTH OF AN AIRLINE 8 A NEW NATIONAL FLAG CARRIER OF PIA 9 A NEW NATIONAL FLAG CARRIER OF PIA 10 HISTORIC FIRSTS AND UNBROKEN RECORDS 11 THE
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InformationTechnology The U.S.Department of Commerce: Using IT to Tap Experts’ Know-HowThrough Knowledge Management Shareware Grows Up: ClOs are SavingMoney by Pooling Resources and Software CDW and Harrah’s Entertainment: Developing Strategic Customer-Loyalty Systems chapter 3 COMPUTER HARDWARE Mobile Devices and Wireless Technologies are a Must-Have: Return on Investment is No Longer a Concern Delta and Northwest Airlines: The Business Value of Customer Self-Service Kiosks Verizon Communications:Advances
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Analysing the loyalty card as promotion tool; can it improve satisfaction and loyalty between the supermarkets and customers such as Tesco plc case study. Name Course Instructor Date Due * Dissertation main aim Analysing the loyalty card as promotion tool; can it improve satisfaction and loyalty between the supermarkets and customers such as Tesco plc case study. Chapter 2 Literature Review * Customer Loyalty It is more than 20 years since questions revolving
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| | |6055BUSIS BMI Project | |BMI-Literature review | |
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