HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas
Premium Revenue Target market Audience theory
A worldwide ban of CFC could mean that millions of people could not afford refrigerators‚ and millions might die from food poisoning. Is that justified by saving the stratospheric ozone? It is justified because there are feasible alternative refrigeration systems that don’t emit chemical compounds that are harmful to the ozone layer. Less known refrigerants such as ammonia (NH3)‚ Carbon dioxide (CO2) and propane (C3H8) have no impact at all on global warming as well as on the ozone layer. Not only
Premium Oxygen Carbon dioxide Ozone layer
severe consequences. It’s not uncommon to see these cases happen throughout the nation‚ but of all the possible problems that could occur‚ the most detrimental situation‚ in my opinion‚ is addiction. Addiction‚ regardless of its kind‚ has become a worldwide epidemic which makes it more challenging to solve. Many recognize it as well‚ which explains the anti-smoking commercials‚ anti-gambling billboards‚ and more.
Premium Drug addiction Addiction Drug
everywhere. All over the world America‚ Europe‚ Australia‚ the Persian Gulf and other parts of Asia as well Bollywood movies are being watched and Bollywood stars are creating the kind of madness associated with only Hollywood stars before. Proof of the worldwide popularity of Bollywood stars is the fact that not one‚ not two but 4 Bollywood stars have their wax look-a-likes at Madame Tussauds. Amitabh Bachchan‚ Shah Rukh Khan‚ Aishwarya Rai and Salman Khan have their wax statues at Madame Tussaud’s. Amitabh
Premium Bollywood Shahrukh Khan Amitabh Bachchan
Order of Operations and Dependent and Independent Variables Melissa Barron Phoenix University QRB/501 Chapter 7 Study Question 12 12. Key Question The following table shows nominal GDP and an appropriate price index for a group of selected years. Compute real GDP. Indicate in each calculation whether you are inflating or deflating the nominal GDP data. Nominal GDP‚ Price Index Real GDP‚ Year Billions (1996-100) Billions 1960
Premium Gross domestic product Economics Economic growth
Why did LTCM have difficulty raising its level of risk? What is Value at Risk‚ and what role did it play in the LTCM failure? In September 1997‚ the Fund had an annualized standard deviation of approximately 10.7%‚ which was significantly lower than the Fund’s long-run goal of 20% annualized standard deviation. There are several reasons to explain why LTCM had difficulties in raising its level of risk. LTCM structured the majority of its trades in a way that required minimal initial outlay
Premium Risk Risk management Risk assessment
Marriott Corporation Abstract Marriott Corporation has three divisions – lodging‚ contract services and restaurants – with dissimilar operations. The company uses three separate hurdle rates for the three divisions to value the proposed projects. It is believed that this strategy is more appropriate that using a single firm-wide discount rate because the operations of the three divisions differ drastically. However‚ the company has to ensure that the company uses an appropriate discount rate for
Premium Net present value Investment Weighted average cost of capital
APPROACHES TO PSYCHOLOGY Theories Explaining Human Behavior Human Behavior/Little Psychoanalytic / Psychodynamic : Behavior is a result of unconscious forces‚ hidden aggressive tendencies‚ sexual impulses and desires often from early childhood. These impulses live below the surface of consciousness and from there control our everyday behavior in ways that we are not aware of. Dreams may reflect what is going on in the unconscious. Currently‚ the interest in unconscious processes does
Premium Psychology
TUI UNIVERSITY Module 1 Case Study MKT 501: Consumer Behavior: Segmentation and Targeting Professor Dr. Gordon Leichter May 14‚ 2012 Abstract The assignment reviews industry practices which involve segmentation‚ targeting and positioning. I will attempt to explain these three consumer behaviors below. The airline industry will use the above mentioned practices in order to enhance and or improve marketing strategies. In order for this to take place and marketing analyst must develop
Premium Airline Southwest Airlines Marketing
Question 1: How successful has Patagonia been as a company? Evaluate Patagonia’s strategy. Analyzing the industry using Porter’s Five Forces‚ it can be seen that the Outdoor Apparel industry is very competitive. The threat of entry is very high‚ with several large conglomerates making acquisitions in the industry and established apparel companies such as Polo Ralph Lauren making expansions into sports apparel. With several brands such as North Face in the high end of the industry‚ as well as Columbia
Premium Marketing