offer to another that is essentially intangible and does not result in the ownership of anything. Experiences represent what buying the product or service will do for the customer Chapter 8 - slide 1 Copyright © 2010 Pearson Education‚ Inc. Publishing as Prentice Hall Chapter Eight Products‚ Services‚ and Brands Building Customer Value Copyright © 2009 Pearson Education‚ Inc. Publishing as Prentice Hall AwS/MKT202/NSU Chapter 8 - slide 2 What Is a Product? Levels of product and services Core benefit
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Broad Differentiation Some important tactics necessary to gain and maintain perceived uniqueness: 1. Developing innovative products/services for broad range of customers Zara creates a “fast fashion” concept which getting designs to customers quickly. It has more style than Gap‚ faster growth than Target‚ and logistical expertise rivaling Wal-Mart. 2. Significant investments in Marketing‚ Technology Development‚ Procurement & Customer Service ZARA takes just two weeks to get a new design
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importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers‚ retain existing ones and maximize their lifetime value. At this point‚ close relationship with customers will require a strong coordination between IT and marketing departments to provide a long-term retention of selected customers‚The role of Customer Relationship Management in banking sector is very important and the need for Customer Relationship Management to increase customer value by using
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Management Report Supplier Relationship Management Introduction: The key objective for organizations in today ’s cutthroat environment and competitive era is to drive sales and increase margins. To achieve its goals by increasing sales thereby doing an increment in their margins‚ companies have paid a great deal of attention to the customer side of their businesses thus leading to the evolution of customer relationship management (CRM) that increases companies abilities to understand the
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at breakeven ($ 1‚435‚000‚000 / $ 6‚216‚826‚000) x 100% = 23.08% Hilton is running above breakeven point at 70% occupancy. That shows that they already surpassed the zero-profit/loss point and making profits. HHW program helps Hilton to increase occupancy and at the same time generate revenues from the program and contribute profit to Hilton. Based on the calculations above‚ we can see that total revenue generated by Hilton is $6‚216‚826‚000 at break-even 70% occupancy with 154‚000 rooms in year
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Hotel and Restaurant Research Strategy Restaurant strategies to attract customers Impact of incentives to employees Effective Customer care Hotel guest satisfaction Factors to develop tourism in your place Problems that occur in hotel and restaurant Hospitality Generally‚ hospitality refers to jobs in the hospitality industry‚ such as hotels‚ restaurants‚ catering‚ resorts and casinos as well as other hospitality positions that deal with tourists. Hospitality involves the relationship
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1. What is Hilton’s Core Business? Hilton is one of the most internationally recognized names in the lodging industry. It began as a single hotel in Cisco‚ Texas in 1919 started by Conrad Hilton and over the next almost hundred years developed into a portfolio of nearly 3‚000 properties in 78 countries and a workforce of nearly 100‚000 people. In order to finance the quick expansion model‚ Hilton Hotels Corporations morphed into a franchising model. Total real estate investment is
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Hotel Management System 1.1 Introduction The aim of every business is to achieve operational excellence and efficiency. The effectiveness of business processes today has been influenced by technology. However‚ as computing technology becomes increasingly vital to conducting business and communicating with associates‚ new and more complex issues must be resolved. Among them is the need to ensure that the benefits derived from using computers are not reduced due to accompanying information management
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How to make customers Love a brand? Brand is the “name‚ term‚ design‚ symbol‚ or any other feature that identifies one seller ’s good or service as distinct from those of other sellers”1. The difficulty when considering brands is‚ not only how to make the brand you represent to be the first thing that comes to the customer’s head when he is considering the purchase of a good or service‚ but also how to develop such strong ties with your customers that we can say with certainty that they have
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Chapter 9: Differential Equations Solving Differential Equations: 1. Direct Integration Differential Equation Solution dy f x dx y f x dx C dy f y dx 1 dy f y dx 1 f y dy 1 f y dy d2 y f x dx 2 1 1 dx dy dx F x C y f x dx C F x C dx G x Cx D xC 2. Substitution Use the substitution v x y to find the general solution of the differential
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