"Hilton hotel brand differentiation through customer relationship management" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 7 of 50 - About 500 Essays
  • Powerful Essays

    DOING BUSINESS IN NIGERIA This is a guide to doing business in Nigeria. It is a general overview of the Nigerian political‚ economic and legal environment. It is by no means an exhaustive work on investment in Nigeria. It simply sets out the basic information on business in Nigeria and recourse to other research materials is encouraged. We disclaim any responsibility for any loss or damage suffered by any person on account of reliance on this work. I INTRODUCTION 1. A General Overview 2. Political

    Premium Investment Nigeria Common law

    • 19587 Words
    • 79 Pages
    Powerful Essays
  • Best Essays

    The Hong Kong Polytechnic University School of Hotel and Tourism Management HTM3129 Lodging Management Lecturer & Tutor: Dr. Deniz KUCUKUSTA Group Project Title: Effective Customer Relationship ManagementCustomer Loyalty Program Class Group: Thursday‚ SEM004 16:30—17:30 Group Member: Leung Mei Wun‚ May (10626919D) Ngan Ho Shan‚ Iris (10571756D) Poon Wing Lam‚ Yvonne (10627025D) Wan Wing Tung‚ Yuki (10542306D) Wu Kit Wing Ophelia (10504166D) Date of submission: Total no. of words: 2nd

    Premium Loyalty program Hotel Hilton Worldwide

    • 4623 Words
    • 19 Pages
    Best Essays
  • Best Essays

    Customer Relationship Management Report Ritz Carlton Table of Contents Title Page Introduction ----------------------------------------------------------------------------- 3 Literature Review----------------------------------------------------------------------- 3 Methodology------------------------------------------------------------------------------ 4 Critical Analysis------

    Premium Customer service Hotel Customer relationship management

    • 1759 Words
    • 8 Pages
    Best Essays
  • Better Essays

    P23 01/18/2011 ------------------------------------------------- Customer relationship management ------------------------------------------------- Assessment N°1 Word count: 2035 Lesson leader: Dan Bennett The customer relationship management is defined as a widely-implemented strategy for managing a company’s interactions with customers‚ clients and sales prospects. It involves using technology to organize‚ automate‚ and

    Premium Marketing Customer relationship management Customer service

    • 2162 Words
    • 9 Pages
    Better Essays
  • Satisfactory Essays

    SWOT analysis of Hilton hotel Strengths • Hilton Hotel Corporation (HHC) is a well established organization and industry leader in the hotel‚ hospitality and gaming industry • HHC is well diversified across the industry with hotels in the high end‚ business and mid-priced classes in their product mix • HHC also possesses solid integration features such as owning the companies that manufacture its furniture and has invested in online reservation travel enterprises Weaknesses

    Premium Hotel Casino

    • 496 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    activities of the customers (Ngai‚ 2005; Chen & Popovich‚ 2003; Mendoza‚ et al.‚ 2006 cited in Mosadegh & Behboudi‚ 2011). The processes and the technologies in the traditional CRM is designed to maintain relationships for potential repeat purchases. Customer management is based on the operational responses‚ which is from the sales‚ marketing and customer services sections. Data and information collected from the customers are processed in the CRM system to create better customer ’s strategy (Mosadegh

    Premium Customer relationship management Customer service

    • 992 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Running head: Customer Relationship Management Systems Customer Relationship Management Systems Author Note: This paper was prepared for Introduction to Information Systems‚ Fall 2013 Abstract Customers have become increasingly aggressive in their demands for superior quality‚ but also for quick to respond service. Customer relationship management is the response to this growing need. In this paper‚ we will learn about the different types of CRM systems‚ their

    Premium Customer relationship management Customer service

    • 1370 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    consumers from other gambling casinos‚ and how to make Hilton a resort destination. Two-thirds of Hilton ’s total operating earnings in the early 1990 ’s were derived from the four casinos they owned in Las Vegas‚ Nevada. Expanding on this idea will ensure the hotel chain firmly plants its feet in the entertainment and resort business (Hilton Case Study). By investing massive amounts of revenue into developing their gaming division‚ the Hilton will become a destination resort that would encompass

    Premium Hotel Las Vegas Strip Casino

    • 2350 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    targeted customers at a profit grounded on high-quality customer-related data and enabled by information technology (book) Types of CRM Strategic CRM: customer-centric business strategy Dedicated to winning and keeping customers by creating and developing better value than competitors.Product oriented: customer choose products with best quality‚ performance‚ design etcProduction oriented: low price products Sales oriented: customers are persuaded by advertisement and sales promotions Customer – market

    Premium Customer relationship management Marketing

    • 3224 Words
    • 13 Pages
    Good Essays
  • Satisfactory Essays

    Threats: Hilton Hotels With thousands of hotels on every corner in every city‚ how does one decide which hotel meets there expectations? Hilton Hotels has become a world wide name‚ which has ventured out into franchise hotels‚ casino- hotels and inns‚ operates a computerized reservation system‚ selling furnisher‚ equipment‚ and supplies. As a result Hilton Hotels is one of the largest chains of hotels‚ in addition to undertaking international relationships. Taking on international affairs and

    Premium

    • 323 Words
    • 2 Pages
    Satisfactory Essays
Page 1 4 5 6 7 8 9 10 11 50