Good Hotel: Doing Good‚ Doing Well? Cyrus S. Worth American Public University BUSN620 8 May 2014 Abstract The purpose of this paper is to explore Case Study # 10 - Good Hotel: Doing Good‚ Doing Well?excerpted from Strategic Management: Planning for Domestic and Global Competition Thirteenth Edition authored by John A. Pearce II and Richard B. Robinson published 2013 by The McGraw - Hill Companies New York‚ NY. This paper will seek to address five issues concerning the Good Hotel
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Table of Contents Introduction 5 External Environment Analysis 7 Internal Environment Analysis 10 Porter’s Five Forces 13 Tows Matrix 15 Overview of Financial Performance 16 Boston Consulting Group (BCG) Matrix 17 Competitive Profile Matrix 18 Strategy Formulation & Methods of Development 19 Conclusion 20 Recommendations 21 Evaluation of Learning 22 Bibliography 23 Table of Figures Figure 1: Economic Survey-----------------------------------------------7 Figure 2: Visitor Arri
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1. Introduction The purpose of this report is to critically examine the issues faced by the Regency Grand Hotel both internally and externally. This report also discusses relevant theories and makes recommendations for the Regency Grand Hotel to address the managerial problems and return the organisation to its former status. The decline in the performance of the hotel is a result of the drastic changes in the organisational structures. The introduction of the practice of empowerment has resulted
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Case Study – Rosewood Hotels Abstract This paper will discuss the pros and cons of the Rosewood Hotels moving from individual brands to a corporate brand. It will look at the history of Rosewood hotels‚ how they got to where they are‚ their customer base‚ and where they want to go. It will look at the concept of customer lifetime value as it relates to the Rosewood Hotel customer‚ then make a recommendation for or against tying its corporate Rosewood brand to all of its present and future hotels
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Group Assignment Topic: HR Planning at the City Hotel Background The City Hotel has been having some difficulties around recruiting kitchen assistants‚ waiting and bar staff due to local competition and the unsociable working hours‚ compounded by the fact that local transport is not readily available at these times also. They have also identified issues with lack of availability of chefs and receptionists due mainly to the skill levels and
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As a part of the Hilton Group‚ Double Tree has ‘HHonours’ loyalty program. Today this program works in more than 3500 hotels‚ has 50 airline partners and gives an opportunity to its members to earn both miles or point for stay. The HHonours has three levels of membership: gold‚ silver and black with different upgraded system of rewards. Also the members can use the rewards in golf‚ cruises‚ entertainment parks‚ car rentals‚ shopping and dining (www.businesstravel.about.com). 2. Price elasticity
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McDonald’s is one of the world’s strongest and most recognizable brands for its “world’s best quick service restaurant service experience” (Vandenbosch and Mark). This case study states that McDonalds plans to extend its brand into the hotel industry by opening a hotel in Illinois. The authors look at the hotel venture’s positioning options and the McDonald’s brand extension into a different product class. In order for McDonalds to successfully extend their brand into the hotel industry‚ they must
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Case Study: Hotel Continental Prepared by: William Andrew G. Bulaqueña Ricci A. Tilos Nympha Marie R. Rubin Sheila Mae N. Chua Tristram A. Gamo John Paul T. Antiquiera Safie Jane M. Ayco MGT 12-G Prepared for: Asst. Prof. Dina Wong – Remoto HOTEL CONTINENTAL In July 1989‚ Mr. Oscar Mendoza‚ owner of Triumph Tours read in the newspapers an advertisement for the leasing of Hotel Continental’s facilities. During the last six months‚ Oscar Mendoza has been seriously thinking about
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visitors to the Island have increased‚ the occupancy rate for hotels has dropped significantly. The tourism climate had left Regal Carnation Hotel with an opportunity to reinvent or reposition itself among their competitors in Guam. The Regal Carnation Hotel has many internal issues to overcome as poor customer service‚ poor management‚ and poor property upkeep. Overview of Key Issues and Root Causes Vacationers were upset with their hotel experience on the Island of Guam. A number of symptoms
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Resource Management SEMESTER 1‚ 2014. ASSESSMENT TASK 1: CASE STUDY ’ELITE HOTEL’ Student Name: Baihan CHEN Student ID: UB30081390 Word Count:1304 Due Date: 24/8/2014 Q1. TAKING ACCOUNT OF THE ORGANIZATIONAL CONTEXT‚ WHAT ARE THE PARTICULAR HUMAN RESOURCING CHALLENGES OR ISSUES THAT WILL NEED TO BE ADDRESSED IN SETTING UP A NEW HOTEL OF INTERNATIONAL FIVE-STAR QUALITY? INTRODUCTION: In this case‚ the operating environment for Elite Hotel run in Azerbaijan is like that it is a newly independent
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