International Review of Business Research Papers Vol. 5 No. 6 November 2009‚ Pp.117-132 Customer Relationship Management: Strategies And Practices In Selected Banks Of Pakistan Iftikhar Hussain ‚ Mazhar Hussain‚ Shahid Hussain and M. A. Sajid∗ As economic globalization intensifies competition and creates a climate of constant change‚ winning and keeping customers has never been more important. Nowadays‚ Banks have realized that customer relationships are a very important factor for their success
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REPORT ON VIDEOCON MIS (GENESIS) Submitted to School of Management Studies for the partial fulfilment of the degree of Master of Business Administration Session 2013-2014 SUBMITTED TO SUBMITTED BY Dr. SAHIL RAJ MANRAJ SINGH Asst. Professor Roll No. 120426027 MBA I (A) SCHOOL OF MANAGEMENT STUDIES PUNJABI UNIVERSITY‚ PATIALA ACKNOWLEDGEMENT A formal statement of acknowledgment is hardly sufficient to express my gratitude
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Service Management and Customer Relation – Service Quality Essay Hilton is a global hotel chain which has much success in their many hotels across the world. Their service is exceptional thanks to their employees and their ability to relate to their customers. The Hilton airport hotel in Copenhagen is a good service operation because of its clear site-map and direction. This amazing location gives you a perfect way to store your baggage in the last minutes and lets you escape the early morning
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AO 02006 BRO CRM 11-03-2002 12:54 Pagina 1 CUSTOMER RELATIONSHIP MANAGEMENT WHITE PAPER AO 02006 BRO CRM 11-03-2002 12:55 Pagina 2 Customer Relationship Management Executive summary Customer Relationship Management (CRM) is a business philosophy which provides a vision for the way your company wants to deal with your customers. To deliver that vision‚ you need a CRM strategy which gives shape to your sales‚ marketing‚ customer service and data analysis activities
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Andrew Mayd‚ President and CEO‚ GR Hotel From: Chris Mell‚ CMA Subject: Occupancy rate improvement and organizational issues solutions EXECUTIVE SUMMARY GR Hotel Corporation (GR) is a privately-owned company that has been founded by a German family in the late 1980s. It operates two large mid-scale hotels in downtown Montreal and Toronto airport location. They are well-known for offering good quality services that rarely can be provided by mid-scale hotels. Recently the accommodation industry
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HILTON WORLDWIDE AT-A-GLANCE The following highlights are recent examples of how we at Hilton Worldwide are furthering our Mission to be the preeminent global hospitality company. Corporate In Q2 2013 Hilton Worldwide: • Led the industry with the largest global pipeline by rooms‚ per STR – with more than 175‚000 rooms in the pipeline‚ the largest in company history. • Signed a management agreement to complete a major renovation and add a new 50 room tower to the Hotel Companario in
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Identification The problem identified is that Hilton HHonors need to decide how to approach a different positioning stand and focus on differentiating its loyalty program from the recently announced Starwood Preferred Guest and other competitors rather than to match their program with Preferred Guest. It is recognized that other competitors such as Hyatt and Marriot who are part of the big players in the hotel industry have not respond to Starwood’s announcement. Thus‚ Hilton will need to decide how to differentiate
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International Jour nal of e-Education‚ e-Business‚ e-Ma nagement and e-Learning‚ Vol. 1‚ No. 1‚ April 2011 Abstrac t —Cus tomer re lationship management (CRM) has the potential for achieving succe ss and growth for organizations in the nowadays environment of extensive competition and rapid technological developmen t. CRM enables organizations to know their customers better and to build sustainable relationships with them. However‚ CRM is considered as buzzword and it is not understood
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conclude‚ the scope and the limitations to the dissertation will be articulated. 1.1 BACKGROUND The dawn of the 21st century has seen the growing implementation of customer relationship management (CRM) by organizations. Regardless of their size‚ organizations have been optimistic to employ CRM to generate and maintain the relationship with customers in a more effective manner‚ in turn to develop a comparative advantage with competitors. According to Ndubisi and Wah (2011)‚ customer loyalty and
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You’re holding a handbook for visionaries‚ game changers‚ and challengers striving to defy outmoded business models and design tomorrow’s enterprises. It’s a book for the… written by Alexander Osterwalder & Yves Pigneur co-created by designed by Alan Smith‚ The Movement An amazing crowd of 470 practitioners from 45 countries Business Model Generation A Handbook for Visionaries‚ Game Changers‚ and Challengers Written by Alexander Osterwalder and Yves Pigneur Design Alan Smith‚ The
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