Case Summary: Hilton Problem: From the case‚ we know Hilton is currently using the marketing penetration by focusing on business travelers. And now the expensive loyalty-program features that are added by Starwood Hotels and Resorts Worldwide Inc. for attracting more business travelers is threatening Hilton by increasing Hilton’s cost or decreasing Hilton’s market shares. Solution: In my opinion‚ in response to the Starwood’s strategy‚ the solution for Hilton’s dilemma should be market development
Premium Airline Hotel Cost
CASE STUDY: Decision time at Hilton Hilton’s current distribution policy is causing its original competitive advantage of being the industry leader to deacrease. As a matter of facts‚ the traditional channels Hilton is using (such as hotel wholesaler‚ tour operators‚ global distributors systems and third-parties websites) plus the increasing popularity of Expedia-like sites has led the company to loose market shares (caused by the introduction of smaller independent hotel chains). Therefore‚ considering
Premium Marketing Hotel Strategic management
Hilton Case Study After staving off two major takeover attempts in the 1990 ’s‚ Hilton Hotels Corporations (HHC) decided to adjust its overall strategy and become more aggressive in its business operations. Although already a force in the hotel industry with a strategic focus in three areas: hotel ownership‚ managing and franchising‚ and timeshare; Hilton Hotels decided to shift more resources into gaming‚ resort operations and the mid-priced segment of the hotel industry (hotel-online.com 2006)
Premium Hilton Worldwide Hotel Hotel chains
HILTON WORLDWIDE Prepared for Professor Issam A. Ghazzawi Prepared by BUS 551: Seminar in Organization Theory & Behavior October 11‚ 2010 CONTENTS PAGE Introduction……………………………………………………………………………3 Organizational Background………….……..……………..……...……………………3 Organizational Structure and Design………………………...………..………………6 Hilton’s Culture and Ethics……………..…………………………………….……….9 Organizational Environment…………..………………..……………..……………..10 Hilton Hotel manages its workforce diversity…………………………..….………
Premium Hilton Worldwide Hotel Hotel chains
Identification The problem identified is that Hilton HHonors need to decide how to approach a different positioning stand and focus on differentiating its loyalty program from the recently announced Starwood Preferred Guest and other competitors rather than to match their program with Preferred Guest. It is recognized that other competitors such as Hyatt and Marriot who are part of the big players in the hotel industry have not respond to Starwood’s announcement. Thus‚ Hilton will need to decide how to differentiate
Premium Brand Hotel Loyalty program
Hilton Hotels Case Study One Situation Analysis Week Three Catherine Seeley University of Phoenix MKT / 551 Marketing Management TRGRAD24 Marlene Deatherage April 17‚ 2006 Introduction The scope of this situation analysis will be to cover key issues and opportunities for the Hilton Hotels. The Four P’s marketing strategy will be recommended‚ and discussed. The utilization and implementation of the SWOT analysis will be incorporated throughout the discussion. Information will be provided from the
Premium
Public Relations and Society | Assignment 1 | PR strategy of Hilton Hotels and Resorts | | | | | Module: BUSM 3071 Student no: 10010616 Module Leader: Christian Schnee Date: 19/11/2012 Hilton Worldwide is one of the world’s largest hotel companies‚ which operate more than 3‚700 hotels around the globe. The company’s flagship brand‚ Hilton Hotels and Resorts‚ has more than 540 properties in 78 countries across six continents. The Company stands as the stylish‚ innovative leader in the
Premium Public relations Hotel
Managing a Better Program - Introduction Hilton Hotels sees its frequent guest programs “HHonors” as an incredibly important marketing tool. It serves to direct promotional and customer service efforts for a population of its most important clients‚ the frequent business traveler. Hilton is running the “HHonors” loyalty program to create and retain loyal customers in the same way as its major competitors. Organizations in the lodging industry all compete for the same subset of customers by introducing
Premium Loyalty program Hotel chains Marketing
A SKILLSOFT CASE STUDY HILTON HOTELS Whichever major city you find yourself in‚ the chances are you’ll come across a Hilton Hotel. The company has 380 hotels worldwide and is represented in 66 countries. Its 80‚000 strong workforce looks after an average of 8 million guests every year. ACHIEVED RESULTS • 88% want access to more e-learning • 90% would recommend it to others • 80%+ levels of satisfaction • 2‚500 active users worldwide - representing the total number of licences currently purchased
Premium Management Hilton Worldwide
Synopsis CRM is short for communication relations management‚ it is a model for managing a company’s interactions with current and future customers. When a city department is contacted for help CRM infrastructure behind the answers they receive. The CRM provides calls to be routed to the right person and then follows up to confirm that action was taken. It provides a full view of a customers data by allowing a database to be created of problems and solutions‚ so that changing trends can be addressed
Premium Customer service Management Service system