"Hilton hotel crm case study" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 34 of 50 - About 500 Essays
  • Good Essays

    Case 2 Key Issues: The key issue for the Accra Beach Hotel lies amongst the hotel’s tendency to serve several customer segments. The hotel is booked for the West Indies Cricket Board (WICB)‚ and also tries to cater to frequent vacationers at the same time. These segments behave in different ways‚ thus their needs and expectations may conflict. The noisiness from the cricket group spoils the experience of other guests who have arrived to relax in a peaceful environment. The tension between

    Premium Caribbean West Indies Cricket Board West Indies Federation

    • 574 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Outsourcing and Hotels

    • 1577 Words
    • 7 Pages

    outsourcing in hotels was not a popular concept but more recently with the downturn in the economy in the nineteen nineties more and more hotels are turning to outsourcing to help increase their revenues and maximize their profit potential. The use of outsourcing enables firms to maximize their resources and to reinforce their competitive advantage. One of the most popular areas for outsourcing in hotels would have to be the Food and Beverage sector. The decision to outsource by many hotels has been

    Premium Hotel Outsourcing Hospitality industry

    • 1577 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Hotel Chains

    • 652 Words
    • 3 Pages

    indicate how well the company is performing to the external factors. (Hunger. D‚ 2000) The NH hotels has to deal with external factors as well‚ therefore‚ below an EFAS analysis is made: External factors | Weight | Rating | Weighted score | Comments | Opportunities | | | | | * Expansion of their activities | 0.25 | 4.5 | 1.1 | Nowadays‚ South Africa is getting more important for NH Hotels and plays a meaningful role. Mainly because of the black empowerment process to ensure sustainable

    Premium Hotel chains Factor analysis

    • 652 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    CRM Ch01 Syd M7

    • 1685 Words
    • 26 Pages

    Management (CRM) --Business policy and strategic management --Business Statistics --Marketing Research  Contact information 聯系方式 Office: A425 Tel: 8897-2041 Email: ydshi@must.edu.mo Mon./Wed. 14:30-16:30 (by appointment) 2 Shi Yong Dong 石永東 Assistant Professor‚ Ph.D.  How to download PPT 下載課件 --ftp://ftp.must.edu.mo/ --Username: ydshi_stu Password: 1234 3 Goal of First Class   Course orientation --Textbook & References --Schedule --Requirements What is CRM? --the Definition of CRM --the

    Premium Customer relationship management

    • 1685 Words
    • 26 Pages
    Satisfactory Essays
  • Powerful Essays

    Int. J. Emerg. Sci.‚ 2(1)‚ 134-148‚ March 2012 ISSN: 2222-4254 © IJES CRM Performance Measurement Process Reza Allahyari Soeini‚ Behzad Jafari‚ Mohammadreza Abdollahzadeh NOORETOUBA Virtual University‚ Tehran‚ Iran‚ NOORETOUBA Virtual University‚ ICT research center of IS‚ Iran‚ NOORETOUBA Virtual University‚ Tehran‚ Iran‚ jafaribehzad@aol.com Abstract. Customer Relationship Management (CRM) has become one of the tools to make competitive advantage in various businesses by the advantages

    Premium Customer relationship management Marketing

    • 6068 Words
    • 25 Pages
    Powerful Essays
  • Good Essays

    Feasibility Study On Construction of a Five-Star Hotel Al-Khobar City Department of Study and Economic Research June 2013 Department of Study & Economic Research In the Name of God the Merciful the Compassionate Feasibility Study on the Establishment  of Five-Star Hotel in the City of Khobar a Department of Study & Economic Research List of Contents Description@ Introduction Section One: Introducing the Project and the Operator 1- The Project a) An Overview b)

    Premium Hotel

    • 9653 Words
    • 39 Pages
    Good Essays
  • Powerful Essays

    CRM paper - assignment

    • 1023 Words
    • 5 Pages

    CRM Assignment Flipkart Sales Campaigns of Flipkart Flipkart as a brand has built a strong association with kids in its campaigns. The TVCs feature kids in adult situations (and with adult voiceovers). The idea of using kids stemmed from the fact that no one trusts like children. It also signifies that shopping in Flipkart is very simple that even a kid can do it. The use of children is more from a brand identity perspective‚ not to mention they make the commercials all the more interesting

    Premium Brand Shopping Political campaign

    • 1023 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Green hotel

    • 4899 Words
    • 22 Pages

    Science and Education The Advantages of Green Management for Hotel Competitiveness in Taiwan: In the Viewpoint of Senior Hotel Managers Ying-Chang Chen1 & Yu-Ta Chen2 1 Department of Hotel and Restaurant Management‚ Ching Kuo Institute of Management and Health‚ Keelung City‚ Taiwan (R.O.C.) 2 Department of International Business‚ Kainan University‚ Taoyuan‚ Taiwan (R.O.C.) Correspondence: Ying-Chang Chen‚ Department of Hotel and Restaurant Management‚ Ching Kuo Institute of Management

    Premium Environmentalism Environment Sustainability

    • 4899 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    Abstract…………………………………………………………………………………………………8 Chapter 1 – Introduction………………………………………………………………………9 1.1 Background of Research…………………………………………………………………………… 1.2 Scope of the Study………………………………………………………………………………… 1.3 Research Objectives………………………………………………………………………………… 1.4 Research Hypothesis………………………………………………………………………………… 1.5 Limitations of the Study…………………………………………………………………………… 1.6 Research Structure………………………………………………………………………………… Chapter 2 – Literature Review……………………………………………………………12 2.1 Introduction………………………………………………………………………………………

    Premium Research Scientific method Qualitative research

    • 11995 Words
    • 48 Pages
    Powerful Essays
  • Better Essays

    Hhonors Case Study

    • 1002 Words
    • 5 Pages

    Hilton HHonors Strategic Response to Starwood Preferred Guest: The Battle for Customer Loyalty Hilton HHonors is a program which was designed to build loyalty to the Hilton brand worldwide. Membership in the program is open to anyone who applies at no charge. Members earn points toward their Hilton Honors account whenever they stay at a HHC or HIC property. Like many other reward programs‚ as members accumulate points they can redeem them for HHonors hotels or use them toward products and services

    Premium Hotel Hotel chains Love

    • 1002 Words
    • 5 Pages
    Better Essays
Page 1 31 32 33 34 35 36 37 38 50