: Ken Chua Contents Contents Page 1 List of Figures 2 1.0 Introduction 3 2.0 Literature Review 4-6 2.1 Consumer Behaviour and Consumer Decision Making 4 2.2 Market Segmentation 5-6 3.0 Corporate social responsibility (CSR) in Hilton Hotel 7-8 3.1 CSR Programs 7 3.2 CSR Initiatives 8 4.0 Factors Affecting Customer Loyalty 9-13 5.0 Strategic Responses to Changing Trend 14-16 5.1 Organisational Structures 14-15 5.2 Strategy Clock 15-16 6.0 Conclusion 17
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Brief Case Report # 2 – Hilton HHonors Starwoods introducing frequest guest program‚ and $50million ad campaign. Problem: raising costs for all hotels as they need to keep pace with competition. 1. How does Hilton HHonors program deliver value to its two parents‚ Hilton Hotels and Hilton International? Cooperate on sales and marketing‚ standardized operations‚ and run the Hilton HHonors loyalty program. (HHW) Not as a profit center but service 2. More specifically‚ can you quantify this
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References: Abbott‚ P. & Lewry‚ S.‚ (2013) Front Office. New Jersey: Routledge. Andrews‚ S.‚ (2013) Hotel Front Office: A Training Manual. New Delhi : Tata McGraw-Hill Education. Anon.‚ (2013) About Hilton. [Online] Available at: http://www3.hilton.com/en/about/index.html Bardi‚ J. A.‚ (2011) Hotel Front Office Management. New Jersey: John Wiley and Sons. Clarke‚ A. & Chen‚ W.‚ (2012) International Hospitality Management. New Jersey: Routledge. Dix
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Ninth Circuit Facts: During a convention at the Las Vegas Hilton in September 1991‚ Navy Lieutenant Paula Coughlin was attacked by a group of men in a hotel hallway. The resulting post-traumatic stress disorder and other problems related to the attack eventually hampered her ability to perform her duties. Ultimately‚ she resigned from the US Navy. Coughlin brought action against the Hilton Hotels Corporation (HCC)‚ the Las Vegas Hilton Corporation (LVHC) and the Tailhook Association for negligence
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By the 1940s the modern architectural movement had shed all traditional reminiscences of the Mud?jar‚ Romanesque‚ gothic‚ and baroque influences Cuba had experienced‚ and another housing boom resulted from capital investment accumulated after World War II. Because of the technological advancement of reinforced concrete‚ apartment buildings started springing up in the late 1940s and through the next decade for the middle classes. Modernism came into its glory and peaked in the 1950s. Thousands of
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Work Designs for The HILTON Group of Hotels & the LALIT Group of Hotels. INTRODUCTION The base of the analysis was to compare and contrast the traditional and modern work approach of organisations. After hours of brainstorming sessions‚ the group decided to compare the universally acclaimed Hilton group of hotels to one of the India’s best ‚ Lalit group of hotels. The task was to relate which group of hotels adheres to which of the above mentioned work designs and to conclude
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perception of Asian customers in selecting Hilton London Metropole Hotel Aims Analyse the perception of Asian customers in selecting Hilton London Metropole Hotel‚ and the attributes which attracts Asian customers to the hotel with the perception and expectations of customers and staff. Objectives To analyse the attributes which attract Asian customers to Hilton Hotel. To evaluate the perception of Asian customers towards the attributes of Hilton Hotel. To analyse the expectations of Asian
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1‚ 1964‚ known as Hilton International Co.. It was acquired in 1967 by Trans World Corp.‚ the holding company for Trans World Airlines. In 1986 it was sold to UAL Corp.‚ the holding company for United Airlines‚ which became Allegis Corp. in an attempt to re-incarnate itself as a full-service travel company encompassing Westin Hotels and Hertz rental cars in addition to Hilton International and United Airlines. In 1987 after a corporate putsch‚ the renamed UAL Corp. sold Hilton International to Ladbroke
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Skills: diverse range of service skills within management and staff. • Style: strong‚ participative culture. • Staff: specialized and experienced staff that is motivated and highly skilled. A well trained team who are proud of their hotel and respect and promote the brand values. • Shared Values: clear and well communicated. • Brand Strength: brand values well represented engendering brand loyalty amongst existing and new guests. • Reputation: a strong reputation
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Research on the performance management of Hilton Hotels Corp in China Wang ‚Wen-Cheng Department of Business Management‚ Hwa Hsia Institute of Technology‚ Taiwan 111 Gong Jhuan Rd.‚ Chung Ho‚ Taipei‚ Taiwan‚ R.O.C Tel: 886-2-89415022 mail:wcwang@cc.hwh.edu.tw Chu‚ Ying-Chien Department of Tourism and Leisure National Penghu University‚ Taiwan 300 Liu-Ho Rd.‚ Makung city‚ Penghu‚ Taiwan‚ R.O.C Tel: 886-6-9264115 mail:verna323@npu.edu.tw Lee‚Chung-Chieh Department of Senior Citizen Service Management
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