COM5407 Financial Communication & Promotion Individual Assignment As the product manager‚ I propose to employ the data mining techniques‚ as an important implementation of our Customer Relationship Management (CRM) strategy‚ to better understand the clients of our third party products and increase our profitability. Our bank has various sorts of third party products ranging from mutual funds‚ insurance products to bonds. Commission is earned on selling other companies ’ products. Although
Premium Marketing Data mining Customer relationship management
technology‚ to maximize customer value? e-business is more than just buying and selling of products and services through the means of digital media. Whereas e-commerce concentrates on buying and selling‚ e-business encompasses e-commerce and a whole lot more. For example‚ e-business includes both front – and back-office applications that form the engine for modern business. e-business is redefining old business models through the aid of technology‚ to maximize customer value. e-business is the
Premium Customer relationship management Sales Marketing
Date:12/10/2009 LOYALTY AND CUSTOMER RELATIONSHIP MANAGEMENT IN TESCO PLC. CONTENT PROVISIONAL TITLE……………………………………………………………...4 1. INTRODUCTION……………………………………………………………...….4 1.1. The Importance Of Customer Relationship Management………4 1.2. Retail Industry…………………………………………………………...5 1.3. Tesco……………………………………………………………………...7 2. LITERATURE OF VIEW……………………………………………………..….7 2.1. Customer service…………………………………………………….…8 2.2. Tesco’s Concept Of Relationship Management Begins And Ends With
Premium Scientific method Research Quantitative research
Jinhui SHAO ID: 564877 Q: Pick a brand. Employ projective techniques to attempt to identify sources of its brand equity. Which measures work best? Why? Brand: Cartier Free Word Association Test: To carry out our Word Association test‚ participants were given a blank piece of paper with the words “Cartier.” on it. They were asked to write down words that they thought represented the brand and also‚ note down the strength of these associations using color coded lines. We allowed participant
Premium Brand Sentence Word
Facts: Hilton worldwide internet websites provides cost effective customer service‚ including online hotel reservations and HHonors enrollment. business‚ technology and information services for our hotel guests‚ including high speed internet access at virtually all of our hotels system-wide. self-service check-in kiosks at 47 of our owned or managed hotels as of December 31‚ 2004. Operational efficiency Facts: OnQ system is a single technology platform‚ which links our brands and hotels to enhance
Premium Customer relationship management Customer service Hotel
the Computerization of Telephone Billing System. The project thus calculates the telephone bills automatically. It does almost every work which is related to automatic telephone billing connection system via- new connection ‚ customer record modification‚ viewing customer records & all works related to rate of bills‚ meter readings in addition to bill calculation and bill generation. “Telephone Billing System” is developed as per seeing the increasing requirement to speed up the work and incorporate
Premium Data Visual Basic Data management
August 5‚ 2013 Expires June 30‚ 2014] Phone (63 47) 611-0130 Contact Edna Villanueva Email globalservice_08@yahoo.com Island Resort Club Tour Services‚ Inc. Location Subic Bay Freeport Address 110-112 Alpha Bldg.‚ Subic International Hotel‚ Subic Bay Freeport Zone Description: Travel and tours Accreditation TRAVEL AND TOUR AGENCY [Acc. No. TOP-RO3-00001102-2013 dated September 30‚ 2013 Expires June 30‚ 2014] Phone (63 47) 252-3241/3242 (Subic) Phone (63 2) 400-2222 (Manila)
Premium Subic Bay Freeport Zone Zambales
What do brand means to you? What are your favorites brand and why? 2. Why are brands important? What functions do they perform that makes them so important to marketers? 3. What do you thing has the strongest brand and why? 4. Can you think yourself as a brand? What do you do to brand yourself? 5. What do you think of the new branding challenges and opportunities that are listed from brand builder’s point of view? Can you think of any other issues? 6. What is brand mantra? List
Premium Brand management Brand
Customer Relationship Management in Small and Medium Sized Enterprises in Iloilo City and Its Effect on Customer Satisfaction A Research Proposal Submitted to The Faculty of the Dept. of Business College of Business and Accountancy By: Ronel Abdallah‚ Jr. Jose Francel Celda Nathan Labatorio‚ Jr. Glayzee Galaraga Tristian Silvederio John Mark Villanueva Criscel Almeñana Acknowledgements We would like to thank our dear God for giving us the strength to complete this challenging
Premium Customer relationship management Customer service Tour de Georgia
Running head: BUILDING CAPABILITIES AT THE WESTWARD HILTON Building Capabilities at the Westward Hilton Hiller Hotels is a very prominate hotel business in Phoenix‚ Arizona. This company has a wide range of middle class and upscale hotels and also has a few restaurants. Peter Green‚ executive vice president for operation‚ has been employed with the company for more than 10 years. Hospitality has been a part of Green’s life since his teenage year. Green worked over the years and gained experience
Premium Hotel Management Sales