3. Sample Source ANNEXURE-B Abbreviation INRODUCTION 1. An Overview HOTEL MANAGEMENT SYSTEM Hotel Management System is a software system where the management of entire hotel is computerized. The hotel management system is designed using visual basic.net as the rich GUI for front end and MS-Access as the secured backend database. In this project the details are maintained like customer details‚ reservation details‚ Booking details and
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From brand values to customer value Martin Christopher Recently there has been a growing tide of articles‚ papers and even conferences devoted to the question of the future of marketing (see‚ for example Brady and Davis‚ 1993; Coopers & Lybrand‚ 1993; Mitchell‚ 1994). Essentially‚ the point at issue is whether “traditional” marketing is appropriate for the conditions that now prevail in the late twentieth century. The basic principle of marketing still applies‚ that is the focus of the business
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Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)
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PROJECT PROPOSAL 1. INTRODUCTION Hotel reservation system plays a great role and has a potential effect on day to day performance measures‚ this type of system have highly evolved from decades due to high demand for their use‚ effective and efficiency in any given institutions. Due to the rapid change of technology the use of such system has become a necessity to any given high learning institution for better performance and be used with quite a large number of users at the same time but it can
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Response of Request for Proposal (RFP) Between ILMP Technologies and Tasnim Hotel Management Version 1.0 Aug 14‚ 2013 1. Disclaimers This document is the proprietary and exclusive property of ILMP Technologies Pvt. Ltd. except as otherwise indicated. No part of this document‚ in whole or in part‚ may be reproduced‚ stored‚ transmitted‚ or used without the prior written permission of ILMP Technologies Pvt Ltd. Document History Version | Issued By | Issue Date | Comments
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Marketing association ‚ a brand is a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them ‚ intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of the competition.” However branding is much more; what distinguishes a brand from its unbranded commodity counterpart and gives it equity is the sum total of consumers’ perceptions and feelings about the product’s attributes and how they perform‚ about the brand name and what it stands
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ADVERTISING AND BRAND MANAGEMENT TOPIC: KINGFISHER AIRLINES IN AVIATION INDUSTRY Instructor: Prof. JAYA GOPALKRISHNAN Submitted By: SOMNATH SAHA PGPM/09-11/ 108 ASHIS ROUTRAY PGPM/09-11/ 70 CHINMAYA KUMAR TRIPATHY PGPM/09-11/ 76 PREETI PGPM/09-11/ 94 MRITYUNJOY DUTTA PGPM/09-11/ 86 SOUMYARANI PANDA PGPM/09-11/ 110
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SWE 626 Team 2 Hotel Management System Software Requirements Specification Document Prepared by Team 1 Version: (1.1) Date: (02/11/2002) Table of Contents 1 Introduction 3 1.1 Purpose 3 1.2 Scope 3 1.3 Definitions‚ Acronyms‚ and Abbreviations. 4 1.4 Overview 4 2 The Overall Description 4 2.1 Product Perspective 4 2.1.2 Software Interfaces 4 2.2 Product Functions 4 2.3 User Characteristics 5 2.4 Apportioning of Requirements
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Higher Secondary (2000 – Passed out) Govt.Boys Higher Secondary School‚ Nilakkottai. ❖ Diploma in Hotel Management & Catering Technology (2000 to 2003) Sri Balaji College of Hotel Management & Catering Technology‚ Trichy. Approved by A.I.C.T.E Govt of India - New Delhi. ❖ Doing MBA – Hotel Management in IIBMS – The Indian Institute of Business Management and Studies. Approved by Maharastra Govt Regd. TRAINING EXPERIENCE ▪ GRT GRAND DAYS - Chennai‚ in F&B Service -
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for Strategic brand management. Brand Equity. The value premium that a company realizes from a product with a recognizable name as compared to its generic equivalent. Companies can create brand equity for their products by making them memorable‚ easily recognizable and superior in quality and reliability. Mass marketing campaigns can also help to create brand equity. If consumers are willing to pay more for a generic product than for a branded one‚ however‚ the brand is said to have
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