HILTON HOTELS CASE Business Context/Key Business Drivers Hilton Hotels is one the biggest lodging company worldwide and has been recently acquired by Blackstone Group. In 2007 Hilton’s portfolio characteristics are: • close to 3‚000 hotels between all its brands; • Properties can be: a) directly owned; b) managed; c) franchised. The latter is the most common solution; • covers almost the possible spectrum of lodging. The IT function is considered part of the core business and the
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February 12‚ 2014 Hilton HHonor Worldwide Case Analysis Paper Defining the issues There is increased level of competition within Hotel industry and this has made the cost of operation an important aspect in management. Sales and marketing department needs to register and identify market development programs and various demands from customers. There are issues surrounding dynamic pricing which assist in luring business travelers hence increase in customer loyalty. Various Hotels within the industry
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HILTON WORLDWIDE Prepared for Professor Issam A. Ghazzawi Prepared by BUS 551: Seminar in Organization Theory & Behavior October 11‚ 2010 CONTENTS PAGE Introduction……………………………………………………………………………3 Organizational Background………….……..……………..……...……………………3 Organizational Structure and Design………………………...………..………………6 Hilton’s Culture and Ethics……………..…………………………………….……….9 Organizational Environment…………..………………..……………..……………..10 Hilton Hotel manages its workforce diversity…………………………..….………
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Journal 1 1. A company’s strategy is management’s game plan to grow the business‚ attract and please customers‚ compete successfully‚ conduct operations‚ and achieve targeted levels of performance. 2. The important point of a company’s strategy is setting moves to build and it enhances company’s long-term competitive position and financial performance. In other words‚ these are in a competitive advantage over rivals that they become the company’s tools for a making company’s profit.
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The next option is a broad differentiation strategy providing products or services that offer benefits different from those of competitors and that are widely valued by buyers. The aim is to achieve competitive advantage by offering better products or services at the same price or enhancing margins by pricing slightly higher. Differentiation may be achieved in a number of ways. The product may incorporate a more innovative design‚ may be produced using advanced materials or quality processes
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Case Summary: Hilton Problem: From the case‚ we know Hilton is currently using the marketing penetration by focusing on business travelers. And now the expensive loyalty-program features that are added by Starwood Hotels and Resorts Worldwide Inc. for attracting more business travelers is threatening Hilton by increasing Hilton’s cost or decreasing Hilton’s market shares. Solution: In my opinion‚ in response to the Starwood’s strategy‚ the solution for Hilton’s dilemma should be market development
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U T E Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands Kevin Lane Keller WORKING W O R K I N PAPER G • REPORT P A NO. P E 01-107 R • 2001 S E R I E S M A R K E T I N G S C I E N C E I N S T I T U T E Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands Kevin Lane Keller WORKING
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Assignment on Hilton Colombo’s strategic plan. Name: Thilina Ekanayake. CTH Membership no: 31335. Centre name: Louis Preston. Unit title: Strategic management. Table of content Acknowledgement…………………………………………………………………..3 Acknowledgment I would like to take this opportunity to thank Mr. Rangana arachchi for giving me the basic steps the principle on how to do my assignments regarding to strategic management. And also I would like to thank Mr.sanjitha (Training manager) of Colombo
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1080/10496480903022253 Customer-Based Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement‚ this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA‚ Turkey‚ and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived quality‚ brand loyalty‚ brand associations
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Hilton HHornors world wide : loyalty wars Hilton Hotels regards frequent guest programs as the lodging industry’s most important marketing tool‚ serving to direct promotional and customer service efforts at the heavy user. How should management of Hilton’s international guest’s rewards program respond when Starwood‚ a competing hotel group operating several brands‚ ups the ante in the loyalty stakes? Jeff Diskin‚ head of Hilton HHonors (Hilton’s guest reward program)‚ opened the wall street
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