Hilton Worldwide Table of Contents 1. Introduction………………………………………….……………………………...………………3 1.1 Company History……………………………………………………………………...……….....3 1.2 Activity Description………………………..……………………………………………...………4 1.3 Industry / Market…………….………….……………………………..………………….………5 2. External Environment Analysis…..……………………………………………...…………….….6 2.1 PESTEL Analysis.......................................................................................................…...6 2.2 Competition
Premium Hilton Worldwide Hotel Hotel chains
Managing a Better Program - Introduction Hilton Hotels sees its frequent guest programs “HHonors” as an incredibly important marketing tool. It serves to direct promotional and customer service efforts for a population of its most important clients‚ the frequent business traveler. Hilton is running the “HHonors” loyalty program to create and retain loyal customers in the same way as its major competitors. Organizations in the lodging industry all compete for the same subset of customers by introducing
Premium Loyalty program Hotel chains Marketing
Instead of deciding to choose one particular hotel‚ I have choosen to do it on the Hilton Group. There are now over 530 Hilton branded hotels across the world in 78 countries across six continents and 4 of these are in the republic of Ireland and 2 in Northern Ireland: The Conrad Dublin‚ The Hilton Dublin‚ The Hilton Dublin Airport and The Hilton Dublin Kilmainham in the republic and The Hilton Templepatrick and The Hilton Belfast in the north. Renound for how well they treat their staff and for being
Premium
COMPANY PROFILE Hilton Worldwide REFERENCE CODE: 4151A65F-399F-4CBE-A6F4-EB58D10CBA66 PUBLICATION DATE: 28 Jun 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Hilton Worldwide TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts......................................................................
Premium Hotel Hilton Worldwide Hotel chains
Description of the Company ii. Company Mission‚ Vision and Goals 2. TARGET MARKET i. Demographics and Psychographics ii. Market Share 3. SITUATIONAL ANALYSIS i. SWOT Analysis ii. PEST Analysis iii. Porter’s Five Forces 4. MARKETING STRATEGY i. 4P’s (Product‚ Price‚ Place and Promotion) 5. ALTERNATIVE MARKETING STRATEGY i. 4P’s (Product‚ Price‚ Place and Promotion) 6. BUDGET ALLOCATION 7. REFERENCES 8. APPENDICES BRIEF DESCRIPTION OF THE COMPANY Shiela Hilton – Eatery
Premium Marketing Customer service Customer
A SKILLSOFT CASE STUDY HILTON HOTELS Whichever major city you find yourself in‚ the chances are you’ll come across a Hilton Hotel. The company has 380 hotels worldwide and is represented in 66 countries. Its 80‚000 strong workforce looks after an average of 8 million guests every year. ACHIEVED RESULTS • 88% want access to more e-learning • 90% would recommend it to others • 80%+ levels of satisfaction • 2‚500 active users worldwide - representing the total number of licences currently purchased
Premium Management Hilton Worldwide
departments most of the time during my internship‚ thence I know the whole team of employees‚ who I could rely on‚ that they will fill out the questionnaire truthfully. • Question n. 2: How long are you working in this hotel? High fluctuation in Hilton caused that working teams consist mostly from the new employees; however‚ I tried to distribute the questionnaire mainly between the old employees‚ who experienced the previous general manager as well‚ because they can
Premium Leadership Hotel Director of football
ABC Ltd. is a manufacturing company engaged in the manufacturing of valves. They have been in the business for last 3 years and have been manufacturing only one type of valves. They started their business initially with sales of 10‚000 valves per month and now they have grown the volume to about 50‚000 valves per month. They have been buying all the raw material for the valve and were doing all the manufacturing in house. Now they have established themselves in the market and are planning to expand
Premium Manufacturing Economics Marketing
Manufacturing Systems in the Modernization of Manufacturing Manufacturing system‚ to understand manufacturing system it is first essential to appreciate the context of manufacturing. Manufacturing is the organized activity devoted to the tranformation of raw materials into marketable goods (B.Wu‚ 1996). Manufacturing is the transformation of material into something useful and portable. In the sector of industry‚ manufacturing is called a secondary industry‚ because this is the sector of a nation’s
Premium Manufacturing Industry
The current architecture of the Riordan Manufacturing Company Inc. Wide Area Network and network security in place requires updated documentation. The purpose of this paper is to gather the existing information into a single format and evaluate the WAN and security documentation for an executive overview. Riordan Manufacturing‚ Inc. is an industry leader in the field of plastic injection molding. With state-of-the art design capabilities‚ they create innovative plastic designs that have earned international
Premium Microsoft Windows Windows NT Microsoft