FIDENTIAL / SULIT Template (A) Rev.1: March 2008 UNIVERSITI Tun Abdul Razak FINAL EXAMINATION JULY 2008 COURSE TITLE COURSE CODE DATE/DAY TIME/DURATION : : : : MANAGEMENT INFORMATION SYSTEMS B1B2013 18 NOVEMBER 2008/TUESDAY 09.00 AM - 12.00 PM /3 HOURS INSTRUCTIONS TO CANDIDATES: 1. 2. 3. 4. 5. This Question Booklet consists of THREE (3) Sections‚ Section A‚ B and C. Answer ALL Questions in Sections A and C. Answer ANY THREE (3) questions from Section B. Answer ALL questions
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join that allows them to be a member of a friendly and active community‚ make friends quickly‚ and browse through the profiles of other members. Tagged.com is currently “the 3rd largest social network in the U.S.‚ and has over 80 million members worldwide.” Tagged members use it to stay connected with friends and if they want they can even make new friends. What are the advantages and disadvantages of social media? With all the advantages there also disadvantages with the social media buzz that
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Rohlfs‚ K.V. and Kimes‚ S.E. (2007)‚ “Customers’ perception of best available hotel rates”‚ Cornell Hotel and Restaurant Administration Quarterly‚ Vol. 48 No. 2‚ pp. 151-62. Slocombe‚ M. (2007)‚ “Worldwide mobile phone sales grow 21% in 2006”‚ available at: http:// digital-lifestyles.info/2007/03/05/worldwide-mobile-phone-sales-grow-21-in-2006/ Starkov‚ M. and Price‚ J. (2007a)‚ “Building a de-commoditization strategy in hospitality”‚ Hotel Online‚ available at: www.hotel-online.com/News/PR2007_1st/Jan07_DeCommoditization
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There have been many advergames employed by companies to promote their products or services. Some have been very successful‚ some have failed. Companies are generally reluctant to accept that an advergame failed‚ so the information on the success or failure is not always available. Details of some of the advergames used are given below 1. Company: Nescafe - India Contests2win (C2W) was given a brief to create an advergame to create a connection between coffee and the rejuvenation of the
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Welcome to Concorde Hotel Kuala Lumpur The Concorde Hotel Kuala Lumpur is an international 4-star business hotel in Kuala Lumpur. (Google Map) An hour’s drive from Kuala Lumpur International Airport (KLIA)‚ Concorde Hotel Kuala Lumpur is located in the golden triangle of Kuala Lumpur‚ amidst the bustling business district and major tourist attractions. It is a 10-minute drive from Putra World Trade Centre. Within walking distance is the Malaysia Tourism Center (MaTiC)‚ Suria KLCC Shopping Centre
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manufacturing principles. Journal of foodservice‚ 20 (1)‚ pp. 4-14. Fitzpatrick‚ B. & Rogers‚ R. (2003) Six Sigma Explained. Hospitality Upgrade‚ pp. 128-130. George‚ M. (2003) Six Sigma for service. New York‚ McGraw- Hill. Hilton Worldwide (2013) Strategic Sourcing [Internet]. Hilton Worldwide. Available from: [Accessed 8 July 2013]. Lederman‚ R. (2012) Strategic Models in Supply Network Design [Internet]. Columbia University. Available from: [Accessed 10 July 2013]. Hodge‚ G.‚ Ross‚ K.‚ Joines‚ A. & Thoney
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lays to explore where there are possibilities to expand more in different countries where NH Hotels can have a bigger growth. | * More education for diversity within the company | 0.25 | 4.5 | 1.1 | NH hotels have 108 different nationalities worldwide with more than 14.000 employees. However‚ still 37.1% of the nationalities within NH Hotels are Spanish. So for having equal rights and opportunities for everyone‚ more education is needed for providing a better service when there will be professional
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The Hotel Industry Overview The hospitality industry covers a diverse range of establishments providing hospitality services in the form of accommodation‚ meals and drinks. A large proportion of people working in the hospitality industry are employed part-time and this is an increasing trend. It is estimated that by the year 2007 about 55% of the people employed in the hospitality industry could be working full-time and 55% part-time. This reflects the realities of the industry‚ where there is
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Economic Analysis of the United States Hotel Industry Background Information Our team chose the hotel industry in the United States for our economic analysis. The hotel business has existed since the earliest times‚ and has influenced the development of the economy since the founding of this country. According to the American Hotel and Lodging Association‚ in the year 1900‚ there were fewer than 10‚000 hotels in the US which provided 750‚000 to 850‚000 rooms. The 2004 figures show that
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expected to grow at an average of 4.1 percent though 2020‚ ending with a total of 1.6 billion tourists traveling worldwide.” [1] Therefore there are a lot of opportunities for the hospitality industry to improve. In these years‚ the hospitality industry had a huge improvement‚ and many top companies are looking for the new marketing in the emerging economies‚ such as Carlson‚ Hyatt‚ and Hilton. “Our Ambition 2015 strategy entails growing our hotel portfolio by at least 50 percent to reach over 1‚500 hotels
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