conclusion that CRM is vital for the business if it wants to make high return on its investments. Question 2 : Customer Relationship Marketing Hilton Hotels Corporation is one of the leading hotel groups in the world. There CRM project is based on a platform known as OnQ™. This system enhances customer recognition at check in so it enables Hilton to provide an enhanced service based on real-time access to customer preference. How this system works is that when a customer registers for the first
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background 6 1.3 Scope 7 1.4 Methodology 7 1.5 Assumptions and limitations 7 1.6 Plan 7 3.0 Marco Environment 8 3.1 Economic 8 3.2 Cultural 8 3.3 Political 9 4.0 Micro Environment 10 4.1 Customer 10 4.2 Competitors 10 4.2.1 Hilton 10 4.2.2 Marriott 11 4.2.3 7 Days 11 5.0 Product Analysis 12 5.1 Product category 12 5.2 Type of product 12 5.3 Three levels of product 12 5.3.1 Core product 12 5.3.2 Actual product 13 5.3.3 Augmented product 13 5.4 Branding and
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THE HOTEL AND RESORT INDUSTRY HOTEL - “A building‚ edifice‚ or premises or a completely independent part thereof‚ which is used for the regular reception‚ accommodation‚ or lodging of travelers and tourists and the provision of services incidental thereof for a fee” (Department of Tourism) CLASSIFICATION OF HOTELS (by size‚ location‚ rate) Airport Hotels • Named for its proximity to major travel centers like the airport • Business travelers who prefer
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feels that they are receiving good value in the service or product that they purchase. They will purchase the product or service. This is relative to the product or service offered but the concept of value creation covers all of the income scale. Hilton has adapted to the change in consumer spending and also the demand for increased perceived value creation in the following ways: 1) The Hotel chain has a multi-tier level of hotels‚ spas‚ resorts‚ long term suite hotels and villas that offer many
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the widely used definitions of globalization: • "Globalization is a free movement of goods‚ services‚ people‚ capital‚ and information across national boundaries." • "Globalization is a process by which an activity or undertaking becomes worldwide in scope." • "Globalization is a process of integration of the world as one market." Form these definitions; it is clear that globalization leads to an integrated global economy. The process of globalization ultimately converts the huge globe
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“Lord of luxury” MR.PRITHVI RAJ SINGH OBEROI CREATED BY: AMITOJ DUTT STUDENT NO. : 100731113 Prithvi Raj Singh Oberoi today is one of the most admired people for both his work and dynamic personality in the world of hospitality. The name may not sound familiar to some but his work; contribution to globally acknowledged hotel chain known as “THE OBEROI GROUP”
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known as “an itemized list of goods or valuables‚ with their estimated worth; specifically‚ the annual account of stock taken in any business” by the online Dictionary.Com. References: 1.) http://www.inventorymanagement.com/ccrecac1.htm 2.) Hilton‚ Ronald W.‚ Managerial Accounting. McGraw-Hill‚Inc (1994). p.13-14‚ p. 407‚p.218 3.) Galloway R‚ Principles of Operations Management‚ Routledge 4.) Hill T‚ Production/Operations Management‚ Prentice Hall‚ 1991 5.) Saunders‚ Strategic Purchasing
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technologies that allow users to feel a response from a system‚ not just see or hear a response; optimally‚ can replicate the sensation of feeling an object in the real life to create a virtual tactile experience. (Anderson‚ Greg‚ David L. Ferro‚ and Robert Hilton) Haptic feedback is a signal that you’re electronics like phones‚ computers‚ PlayStation 3 controllers‚ XBOX 360 controllers and other devices. It will vibrated or leave note when you are getting messages‚ calls‚ voice mail‚ emails‚ when your devices
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which need to be removed to make the deal necessary. As the deal moves forward‚ Hilton has a great deal of room for negotiation with investors because their best guess value of ITT ’s operations is sill 20% higher than their initial bid. By beginning with a low bid‚ Hilton may risk another competitor entering into the bidding‚ but their market analysis shows no such competition for such a large deal. Because Hilton still has the ability to offer a higher bid later‚ and has a 5% stake in the business
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David Selznick and Since You Went Away "I have a different concept of producing than other producers. Some producers are money men‚ and others are just lieutenants. For me to produce is to make a picture. As a producer‚ I can maintain an editorial perspective that I wouldn ’t have as a director. I consider myself first a creative producer‚ then a showman and then a businessman. You need all three things to succeed in the business today."
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