The Himalaya Drug Company was founded in 1930 by Mr. M. Manal with a clear vision to bring Ayurveda to society in a contemporary form and to unravel the mystery behind the 5‚000 year old system of medicine. The brand‚ the company analysed‚ is targeted at the modern Indian consumer who is willing to pay a premium for good medicine‚ and for those who believe in ayurveda .This is a good example of effective concept development. The current Himalaya logo is a visual definition of the brand. The leaf
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Health Organization (WHO) estimates that 80 percent of the population of some Asian and African countries presently use herbal medicine for some aspect of primary health care. Whilw United States and Europe have shown that the herbs use is less common in clinical settings‚ but has become increasingly more in recent years as scientific evidence about the effectiveness of herbal medicine has become more widely available. * * Uses of herbs as traditional medicine have been officially recognized
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their phytochemical constituents have been proven to have medicinal effects by rigorous science or have been approved by regulatory agencies such as the United States Food and Drug Administration or European Food Safety Authority.The articles in this category can be about traditional healing uses of plants‚ allopathic medicines derived from plants‚ and pharmacological research results about a plant. Medicinal plants have played an essential role in the development of human culture‚ religions and different
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of decisionmaking (Figure 1.1). Conversely‚ slow human development can put an end to fast economic growth. According to Human Development Report 1996‚ “during 1960–1992 not a single country succeeded in moving from lopsided development with slow human development and rapid growth to a virtuous circle in which human development and growth can become mutually reinforcing.” Since slower human development has invariably been followed by slower economic growth‚ this growth Sustainable development
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Journal of International Management 5 (1999) 167–186 The impact of emerging markets on staffing the global organization: A knowledge-based view Michael G. Harvey a‚*‚1‚ Cheri Speier b‚1‚ Milorad M. Novicevic a‚1 a Michael F. Price College of Business‚ University of Oklahoma‚ 307 West Brooks‚ Norman‚ OK 73019-4006‚ USA b Management Information Systems‚ The Eli Broad Graduate School of Management‚ Michigan State University‚ East Lansing‚ MI 48824‚ USA Abstract As organizations become
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“Herbal medicine: giving patients an unknown dose of an ill-defined drug‚ of unknown effectiveness and unknown safety.” —David Colquhon Herbal supplements are non-pharmaceutical non-food substances marketed to improve health. Herbalism (herbal medicine‚ botanical medicine) is the use of plant-derived substances‚ and sometimes other environmental substances‚ to treat or cure medical conditions. Herbalism recognizes that pre-industrial cultures had a great deal of practical medical knowledge‚ most
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...….6 Research Methodology and Design…..................7‚ 8 Conclusion…………………………………..............8‚ 9 References.…………………………………..……....9 INTRODUCTION The Pre-launch research is an important tool to manage and understand the impact of the market environment and the various other factors that decide the future of the product. When a product is launched‚ a research or analysis is required regarding the product functionality so as to estimate the benefits from the product and its attraction
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Herbal and Nutritional Medicine Herbal medicines are certain types of medicines which are purely made by herbs. They don’t have any side effects‚ mainly because most of them are found in nature and are not harmful to the human body. Many well established medicines originally come from plants which is very interesting and completely opposite of different medicines which are made in labs. For example‚ the painkiller morphine comes from poppies‚ aspirin comes from the bark of willow trees and dioxin
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the World Health Organization (WHO)‚ herbal medicines refers to health practices‚ approaches‚ knowledge and beliefs incorporating plant‚ animal and mineral based medicines‚ spiritual therapies‚ manual techniques and exercises‚ applied singularly or in combination to treat‚ diagnose and prevent illnesses or to maintain well-being. Different types of herbal medicines are widely applied in Asia‚ Africa‚ and Latin America to meet primary health-care needs. Herbal medicines have maintained its popularity
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Brand Positioning and Market Segmentation Brand positioning is an important strategy for achieving differential advantage. Essentially‚ positioning reflects “the place” a product occupies in a market or segments. GAP has a wide range of products that are reflected in multi-segments. Initially‚ as a specialty clothing retailer‚ GAP segmented the market using price as the sole criterion. GAP strategically decided to serve three major segments‚ which can be seen from price differences among GAP’s
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