BSTR/349 ICMR Center for Management Research Emerging Markets Strategy: Nokia Life Tools for Rural Markets This case was written by Hadiya Faheem‚ under the direction of Debapratim Purkayastha. ICMR Center for Management Research (ICMR). It was compiled from published sources‚ and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2009‚ ICMR. All rights reserved. To order copies‚ call 0091-40-2343-0462/63
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In contemporary society‚ emerging Markets (EM) are increasingly becoming the most important strength that could promote the development of the world economy. Broadly speaking‚ the term "emerging market" has been used mainly to refer to the developing world in Asia‚ Africa‚ and Latin America. (Mody，2004). Narrowly speaking‚ EM refers to the stock markets of developing countries. The purpose of this article is to further analyze the characteristics of emerging markets‚ I am going to focus on the broad
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Investigatory Project Putting toothpaste in a test Submitted by: Magtoto‚ Zyrene F. Carolina‚ Ma. Alysa D. Jacob‚ Katherine Janice R. Submitted to: Mrs. Barbara Nalus 2013 Introduction Problem This study will answer the question: Which of the two toothpastes‚ Colgate or Sensodyne can remove different liquids stains better? Hypotheses Null Hypothesis : There is no difference between the effect of the two toothpastes in terms of removing different
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generalization comes with the open economy that the US offers. Being that we are not limited to just one brand of merchandise‚ the only disadvantage I can really see is the frustration that may come from having to choose. If a consumer is for some reason unpleased with their chosen version of a product‚ more than likely they can find what they are looking for in another product with the same brand name. For this reason some companies will never go out of business once they conquer the marketing concept
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study focused on the major Latin American markets‚ we believe its findings and conclusions might be applicable to other emerging markets and some rich countries with‚ low income consumers—eg: inmigrants Our research found that truly customer-centered‚ innovative retailers are characterized by the development of an offering which addresses an apparently impossible value equation. More specifically‚ true innovation caters to the aspirational needs of the emerging consumer. Successful retailers have built
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HERBAL PLANTS Bayabas or Guava Scientific name: Psidium guajava Uses: • Antiseptic‚ astringent & anthelminthic • Kills bacteria‚ fungi and amoeba • Used to treat diarrhea in children • For Hypertension‚ diabetes and Asthma • Promotes menstruation Preparation: • Boil one cup of Bayabas leaves in three cups of water for 8 to 10 minutes. Let cool. • To use as mouthwash‚ gargle. • To use as wound disinfectant‚ wash affected areas 2 to 3 times a day. • For toothaches‚ chew the
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the several top watch brands like Timex‚ Citizen‚ Titan and Sonata. These top home brands in India offer variety of watches that caters to the different requirements of the consumers‚ but these brands are facing tough competition from the numerous foreign brands like Movado‚ Rado‚ Rolex‚ Longines and Swatch. This project covers time-keepers at national and international levels. The project includes the study of marketing and positioning strategies of the various watch brands for men. Various features
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From an exportfocused business‚ Lotus Herbals has grown into a significant beauty brand in the domestic market Shuchi Vyas TWELVE years ago‚ when Kamal Passi started Lotus Herbals‚ the beauty market in India was still in its most vestigial stage; what went in the name of beauty products was an assortment of bleaches‚ cold creams and fairness creams‚ and a handful of colour cosmetics. And Ayurveda hadn’t quite emerged as the magical master key to beauty either. It’s only natural then that Passi
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Herbal Medicine I would like to start out by saying a verse from Genesis 1:29-30 "And God said‚ behold‚ I have given you every herb bearing seed‚ which is upon the face of all the earth‚ and every tree‚ in the which is the fruit of a tree yielding seed; to you it shall be for meat. And to every beast of the earth‚ and to every fowl of the air‚ and to everything that creepeth upon the earth‚ wherein there is life‚ I have given every green herb for meat: and it was so." This verse from the
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1.1 Introduction:- Before we go in details of low involvement theory of Colgate toothpaste lets first see what this company do or manufactures and from where this consumer product giant begins. The Colgate Palmolive is the fastest growing organization of consumer products manufacturing. Consumer products such as Soap and Other Detergent‚ Dog and Cat Food‚ Polish and Other Sanitation Goods‚ Toilet Preparation‚ ‚ Electric House wares and Household Fan Manufacturing; Broom‚ Brush
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