The Himalayas – Young Fold Mountains The Himalayas are known to be young fold mountains. Young‚ because these have been formed relatively recently in the earth’s history‚ compared to older mountain ranges like the Aravallis in India‚ and the Appalachian in the USA. They are known as fold mountains because the mountains extend for 2500 km in length in a series of parallel ridges or folds. The accepted theory about the formation of the Himalayas started to take shape in the year 1912 when German
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No. 1. January 2012. Pp. 54 - 73 Predicting Brand Loyalty and Product Involvement Behavior of Indian Teenagers Incorporating the Moderating Effect of Brand Influence Score. *Debasis Bhattacharya‚ ** Dipak Saha and ***Shuvendu Dey Creating and maintaining strong brand and a band wagon of loyal customers have become increasingly difficult in today’s competitive environment due to proliferation of numerous brands in a generic product category. Brand loyalty has been shown to be associated with higher
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In the Chapter on Acids & Bases‚ we learned that Magnesium Hydroxide Mg(OH)2‚ an Basic Oxide is used to make toothpaste. After each meals‚ there will certainly be a significant amount of food substances that are stuck in-between our teeth. Overnight‚ bacteria in these food substances will secrete acids that will corrode our teeth and causes tooth decay. Magnesium Hydroxide(an Basic Oxide) has the basic properties and will neutralize the acids between the teeth to form neutral salt and water‚ which
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the economic reform China has transformed itself from a centrally planned economy to an emerging market economy and at the same time its economy has achieved nearly a 9.5 percent average growth rate. The pace of China’s growth is not unique — Korea‚ Singapore and other economies in East Asia grew as fast in the 1970s and 1980s. What is unprecedented historically is its scale. The size of China’s population‚ market and geography‚ and the dynamism that flowed from economic reform and transformation are
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world stage from countries emerging. Giants such as China’s Lenovo and Huawei‚ India’s Tata or Russia’s Gazprom are noticed incursions into territories previously reserved for Western firms. The Russian gas company Gazprom recently has become the first European company by market capitalization. They are Indian‚ Chinese‚ Brazilian or Mexican‚ some large companies no longer have the competitive advantage for one low cost of labor. Emerging multinationals from emerging countries are now in battle
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ferocious with companies launching new products with new features regularly be it whitening toothpaste‚ mouth fresheners toothpaste or economic toothpaste. This is just an example of how the competition is harsh and how the companies want to target different market segments and the Mauritian market is far from being spared by this harsh competition. Moreover since the last few years the Mauritian market for toothpaste as well as that for other dental products have gone trough an important growth due to
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Industry Analysis Herbal cigarettes provide what consumers may believe to be a safe alternative to typical tobacco products. There are a wide range of consumable ingredients found in these alternative cigarettes such as corn silk‚ mint‚ and cinnamon. Other producers of Herbal Cigarettes manufacture these products with rose petals‚ lemongrass‚ or cloverleaves‚ and the list goes on. First sold in the 1990’s‚ tobacco users looked to herbal cigarette as a new trend that is safer than you average
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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JODHPUR Application of Category Management Principles in ZARA Submitted To:- Mr. Sanjay Kumar Submitted By:- Mr. Ritesh Malpani IInd Semnester MFM Introduction:- Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories (examples of grocery categories might be: tinned fish‚ washing
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The toothpaste industry is a monopolistic competitive market. There are several different brand names available to the consumer all with varying claims. Some toothpaste varieties are designed to give surface whiting to the user. Other varieties focus on fluoride and still others purport to give the user fresher breath. There are even toothpastes available that offer help for sensitive teeth. Whatever the consumer is in need of for their dental health there is bound to be toothpaste that can assist
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