MSc BUSINESS ECONOMIC AND FINANCE Title of Project The determinant of economic growth in emerging markets: A case study of China. Tarik TOUAT Student ID: 10034757 August 2011 Project Supervisor: Dr. Helen Solomon. Abstract China has enjoyed a very rapid economic growth over the past decades. The impressive growth was driven by several factors. This study aims to determine those factors which contributed to unprecedented economic growth of China and show the relationship with
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ASSIGNMENT OF Marketing Management ON Emerging marketing terminology Submitted to: - Submitted by:- Dr. B.B.Singla Inderpreet singh MBA-GB (2ndSem) 120426480 New Marketing
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Age‚ social class and print media readership among adolescents were related to . ‚ Awareness of Brands and Slogans Stephen K. Keiser Marketers have focused the thrust of many promotional efforts on adolescents. Frequently‚ the objective of these promotional efforts is increased awareness of the brands otTered tor sale by the sponsor oithe promotional etTort. In order to assure maximum return for the marketers ’efforts‚ it seems necessary to assess the degree to which the awareness objective
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A RESEARCH PAPER PRESENTED ON THE TOPIC EMPIRICAL RESEARCH IN THE FIELD OF MARKETING A STUDY OF CONSUMER BEHAVIOUR IN PUNE CITY SPECIAL REFERENCE TO TOOTHPASTE BY PROF. B. S. KADAM E mail- kadam.bansi@gmail.com ANANTRAO THOPTE COLLEGE AND RESEARCH CENTRE BHOR PUNE- 412 206
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Category Spend Report Bei Sushi Restaurant Prepared by: Team X 25 October 2013 Contents Executive Summary Bei Restaurant is an upper scale sushi house located in Scottsdale‚ Arizona. As it caters to the upper middle class‚ Bei is striving to provide a customer centric fine dining experience by offering excellent service and fresh‚ high quality food. Although Bei Restaurant is a new venture‚ its owner and operator has years of experience in the industry
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Brand equity has become a very strong part for every product. Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name and‚ at the root of these marketing effects is consumers ’ knowledge. In other words‚ consumers ’ knowledge about a brand makes manufacturers/advertisers respond differently or adopt appropriately adept measures for the marketing of the brand. Brand
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CONCEPT OF BRAND COMMUNITY: BUILDING COMMITMENT IN THE CHARITY SECTOR ABSTRACT The paper introduces a model of brand community development that is extended to the nonprofit sector; a sector that has just recently begun to embrace relationship marketing. It is believed that brand communities represent a unique form of relationship marketing‚ with benefits that are particularly compelling for nonprofits. Indeed‚ the paper reveals that many of the characteristics of brand communities
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Canadian law: product of evolution of influencing customs‚traditions‚ and decistions of the past‚ and is in constant state of change with the advent of new technology‚ globalization‚ social movements‚ and increasing body of precedents Canadian Law Categories: 1.
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The United States of America has been the superpower for couple of centuries and still is. But after Beijing 2008 Olympics and even couple years before the event‚ the world recognized China as a powerful‚ emerging nation that is attempting to catch up with America. Evidently China is on the rise and no one can deny that fact as news channels and online news sites are constantly discussing issues about China. As China is becoming the World’s greatest rising power it is important to be aware of the
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the Role and Relevance of the Wine Brand in the Creation of Value in the Wine Industry Abstract This essay will first of all discuss the definition or content of brand and wine brand‚ then clarity values that it can be created. Next‚ the essay will cover the function of wine brand or how it achieves creating value. Finally‚ the importance of position of wine brand in value creation will be discussed. Key words brand‚ brand value ‚brand equity‚ value creation‚ wine industry Table of Contents
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