K J Somaiya Institute Of Management Studies & Research 2011 Himalaya Herbal Healthcare A Brand Study By‚ Neerav Agarwal PGDM (A) Roll No. – 02 UNDER THE GUIDANCE OF Dr. Monica Khanna K.J. Somaiya Institute of Management Studies and Research SIMSR TABLE OF CONTENTS Himalaya Herbal Healthcare in India | 3 | Main Content | | 1. Segmentation Targeting and Positioning | 4 | * Segmentation * Target Group of Customers * Current Positioning Strategy | 6 |
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your product in terms of * Competitive position * Market attractiveness COLGATEColgate was the first toothpaste in a collapsible tube‚ introduced in 1896‚ when it had previously been sold in glass jars since 1873‚ Colgate is almost synonymous with toothpaste in the market. It is accepted well both in the rural and urban areas. A new product launched by Colgate sensitive pro relief toothpaste 50g product now available in just $2.60.The product does contain fluoride‚ at a lower concentration so
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new launches‚ especially in the herbal space Subscribe to our newsletter. ________________________________________ Sapna Agarwal Colgate’s market share in toothpaste had dipped from 57.2% in 2015 to 55.7% year-to-date till April. Photo: Mint Mumbai: Colgate-Palmolive India Ltd‚ which lost some market share at the beginning of the calendar year‚ has regained some of it in April and May on the back of new launches and brand investments‚ especially in the herbal and ayurvedic
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rural population which will help consultants‚ industry analysts‚ and vendors understand the direction in which the industry is moving. During the consumer behavior analysis‚ we observed that consumers are increasingly shifting towards ‘natural’ and ‘herbal’ cosmetic products as they are associated with bio-active ingredients and safe for human skin. In addition to this‚ we found that women are spending more on cosmetics as they are actively earning and spending money on grooming themselves. Besides
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Project Report: Toothpaste - Kolget Name : Class: Acknowledgement Contents Introduction: Toothpaste Industry Overview The toothpaste history in India can be tracked back from 1975 with 1200tonnes of toothpaste produced by the toothpaste industry. Prior to the toothpastes.Oral Hygiene was the domain of local homemade powders and ayurvedh practitioners. With the entry of Colgate in Indian marketplace the awareness about Oral care and the importance of oral care. In recent years the Industry
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dimension of the shop.  Target is overall revenue. No target as such for the shampoo segment.  Each product category has a code and revenue from shampoo sales seems to be less than 20 %.  One interesting feature was that‚ for Himalaya products‚ the sales girls were deployed by the company directly. 2. Manikandan Stores A wholesale/retail dealer ( Average middle class/ Local shops ) This store supplies stock to retail shops as well as serves the average middle class customers
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Endorsement : Bangladesh Dental society endorses all variants of Pepsodent toothpaste‚ toothbrush and toothpowder. There are currently 3 variants of Pepsodent Toothpaste: Germicheck‚ Herbal & Whitening. There is only 1 variant of toothpowder – Pepsodent Germicheck (also mention this is the only toothpowder ever endorsed by BDS). Unique Formulation Pepsodent’s unique Germicheck formula is fortified with ingredients that remove up to 95% germs in 2 minutes. As a result it prevents common oral
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#47 The Feasibility of Adelfa Extract as Pesticide Vivencio C. Fuentes Jr.‚ Razelle Angela B. Camitan‚ Honey Jane T. Dela Cruz ABSTRACT The project aims to test the feasibility of extracts from the adelfa plant as pesticide. The leaves were cut from the stem and then subjected to steam bath. Soxhlet apparatus was used for extraction; methanol was used as solvent. The extract was then distilled‚ and diluted into 4 containers to obtain concentrations of 100%‚ 75%‚ 50% and 25%. There were
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market of Mauritius. For a total population size of approximately 1‚ 2 million‚ toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied by Signal‚ Close up‚ Casino and other make of toothpaste. Nowadays to be able to survive in this fierce competition world‚ firms need
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सबसे पहले यहाँ स्पष्ट कर देना जरुरी है की यहाँ केवल जीरो तकनीकी ( zero technology ) से बनी स्वदेशी वस्तुओ के बारे में कहा जा रहा है . जैसे आचार‚ पापड़ ‚ साबुन तेल शम्पू टूथ पेस्ट आदि जिनको बनाने में कोई विशेष तकनीकी की जरुरत नहीं होती ‚ जो छोटे छोटे लघु उद्ध्योग लगा कर आम आदमी भी रोजगार कमा सकता है . अगर ये जीरो तकनीकी का सामान भी विदेशी कंपनी आ कर बना कर बचेंगे तो छोटे छोटे उद्योग बंद हो जायंगे और आम आदमी का रोजगार चला जायगा . और मुनाफे का पैसा विदेशो में चला जायगा . BE INDIAN BUY INDIAN:
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