Dabur stable carries the house brand name along and the company has been insistent on this facet. Although with its recent acquisitions‚ certain brands have retained their brand names to continue with existing consumer base. Dabur has the largest herbal and natural products portfolio. There are five master brands - Dabur (Ayurvedic health care)‚ Vatika (Premium hair care)‚ Réal (Fruit juices and beverages)‚ Hajmola (Tasty digestives) and Fem (Fairness bleaches and skin care). Initially positioned
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EXECUTIVE SUMMARY: This report is a brief insight in to the quality of the Dove Beauty bar‚ its evolution and its strengths and the threat faced by the competitor. Dove brand evolved in early 1957and is owned by Unilever. Dove came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were
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The herbal cosmetics industry is “driving growth in the beauty business” in India and is expected to grow at a rate of seven percent as more people shun chemical products in favour of organic ones. “During the last decade‚ the herbal beauty care business has actually driven the growth of the beauty business in India. The emphasis has been on the spectacular growth of the herbal and ayurvedic beauty products business‚” beauty expert Shahnaz Husain told IANS. She was the first to introduce the
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in Health care‚ Personal care and Food products Dabur has a turnover of Rs.1899.57 crore with powerful brands like Dabur Amla‚ Dabur Chyawanprash‚ Real‚ Vatika and Hajmola Bottom Line Driven Company Product marketed in over 50 countries Leader in Herbal Digestives with 90% market share PRESENT SCENARIO Slide 3: Established : 1884 Founder : Dr. S K Burman Basic Motive : Manufacture of Ayurvedic Drugs Achieved : By setting up manufacturing units and setting up Research and Development Labs Expanded
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INDIAN COSMETIC INDUSTRY Size of the Industry | The size of Indian Cosmetics Industry globally is $ 274 billion‚ while that of the Indian cosmetic industry is $ 4.6 billion. | Market Capitalization | According to analysis and figures given by the Confederation of Indian Industries (CII)‚ the total Indian beauty and cosmetic market size currently stands at US$950 million and showing growth between 15-20% per annum. | Output per annum | Industry sources estimate a rapid growth rate of 20% per
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17. Marketing Capabilities In the case of Balsara: there was increased demand for products which were herbal‚ organic etc from the customers. The marketing mix was designed to take advantage of the same whereby it included natural and herbal products and private label brands to customers who were willing to pay for the same. 2. What is the strength of AAII to market ayurvedic toothpaste in USA? a. AAII strength in marketing Auromere was based on the promise /assurance of quality‚ purity
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parks‚ 18 Bio reserves and 400+ wildlife sanctuaries across the country.India has some of the most biodiverse regions of the world and hosts three of the world’s 34 biodiversity hotspots - or treasure-houses - that is the Western Ghats‚ the Eastern Himalayas and Indo- Burma.Since India is home to a number of rare and threatened animal species‚ wildlife management in the country is essential to preserve these species. According to one study‚ India along with 17 mega diverse countries is home to about
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Question 1: Analyze the reasons that impelled Dabur to refine its Ayurvedic image to that of a herbal FMCG company? Answer: Dabur India Limited started as a medicine manufacturer in 1884 by Dr S K Burman in West Bengal. It was started as a proprietary firm for the manufacture of Ayurvedic drugs. Daburinitially used to send medicines to villages in Bengal by mail.The company marketed an allopathic drug‚ Plagin‚ to combat the then prevalent epidemic of plague. In 1896‚ Dr. Burman set up a small
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List various types of information that may be needed for writing a business plan. Section‐B Case Study Shahnaz Husain is acknowledged as one of the most successful women entrepreneurs in India. Her company‚ Shahnaz Husain Herbals‚ is one of the leading manufacturers of herbal products in the world. The company sells over 350 herbal products and operates over 200 salons in more than 130 countries. The brand ’Shahnaz Husain’ was valued at over $100 million in 1996‚ and now‚ it is likely to be worth much more. Shahnaz
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Journal of Economics and Behavioral Studies Vol. 1‚ No. 1‚ pp. 27-39‚ Dec 2010. Toothpaste Brands –A Study of consumer behavior in Bangalore city *G. Vani1‚ M. Ganesh Babu2‚ N. Panchanatham3 Professor‚ Acharya Institute of Technology‚ Solladevanahalli 2Assistant Manager‚ ICICI Bank‚ Bangalore‚ 129/2‚ AGBG Layout Chikkabanavara 3Dept Head‚ Dept of Business Administration‚ Annamalai University‚ Chidambaram‚ Tamilnadu *gvani3333@yahoo.co.in 1Asst. Abstract: ‘Consumer is king’ –the statement carries
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