History Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens‚ Samuel van den Bergh and William Hulme Lever‚ 2nd Viscount Leverhulme. 1930s : Business grew and new ventures were launched in Africa and Latin America. 1969 : The Company consolidated its African businesses under Unilever SA‚ with the following operating subsidiaries. 1972 : Unilever purchased A&W Restaurants’ Canadian division 1987 : Unilever strengthened its position in the world skin care market by acquiring
Premium Unilever
Index:- BRANDING:- * Introduction * History * Functions of Branding * Advantages * Disadvantages * Importance of Branding * Branding Strategies PACKAGING:- * Introduction * History * Functions of Packaging * Advantages * Disadvantages * Importance of Packaging * Levels of Packages LABELLING:- * Introduction * History * Functions of Labelling * Advantages * Disadvantages
Premium Brand Branding Brand management
1. Should Dabur build scale first in India before investing in global operations? In my opinion‚ yes‚ Dabur should build up scale first in India and then it should try for its global operations‚ because although we know that it is among the top ten CPG companies in India by revenue but its net sales figure is only Rs. 13430 million which is near about 10 times less as comparison to top CPG companies like HINDUSTAN LEVER and ITC. So first it should try to increase its revenue figure in domestic
Premium Globalization International trade Marketing
CASE STUDY: SENSODYNE OVERTAKES COLGATE IN SENSITIVE CATEGORY INTRODUCTION The sensitive toothpaste segment accounts for less than 10% of the country ’s Rs 5‚400-crore toothpaste market at Rs 470 crore‚ but is growing at 50% a year. Oral care giant Colgate Palmolive‚ which controls about 53% of the country ’s toothpaste market‚ has been selling its Sensitive brand in India since the last seven years. India had very low levels of awareness on the condition of tooth sensitivity. Over the past
Premium Toothpaste
expectations of the toothpaste market are good taste‚ fresh breath‚ clean teeth‚ more foam and proper cleaning.• Endorsed by FDI ( the largest dental association globally)• Among the most trusted brands in India (Brand Equity‚ Economic Times‚ India) SEGMENTATION • Rural Areas Geographic • Urban Areas • Normal Behavioral • Whitening • Complete Care • Pepsodent G Demographic • Pepsodent Kids • Pepsodent Milk Teeth Strawberry Geographic Segmentation • The urban market for toothpaste is almost stagnant
Premium Unilever Oral hygiene Toothpaste
Consumer Soaps Detergents Edible salt Scouring product Nirma shikakai Nirma shampoo Nirma toothpaste Industrial LAB ( Linear Alkyl Benzene ) AOS ( Alfa Olefin Sulfonate ) Sulfuric Acid Glycerin Soda Ash Pure salt Vacuum Evaporated Iodized Salt SSP- Single Super Phosphate Sodium silicate Soaps : Soaps Nirma Bath Soap Nirma Premium soap Nirma Beauty Soap Nirma Lime Fresh Soap Nima Rose Nima Sandal Nima Lime Nima Herbal Nirma Herbalina Detergents : Detergents Nirma Washing Powder Nirma Detergent Cake
Free Soap
undisputed queen of herbal beauty care in India. Hence‚ she is one of the most successful entrepreneurs in India. Her dreams of having a revolutionary change in to the beauty industry through her vision by using Ayurveda and Indian herbal heritage has lead her to surpass her wildest dreams by expanding her products far beyond the boundaries of India and acclaim the international market with over 400 various beauty and healthcare products. Now‚ Shahnaz Husain controls one of the largest herbal beauty enterprises
Premium Entrepreneurship Entrepreneur Cosmetics
the leading value market share of toothpaste in the U.S. Colgate also had a commanding lead in the international market with a global toothpaste market value share of 39.7%‚ compared to Procter & Gamble with only 14.7% (Table-A). From Table-B in the case‚ CP and P&G are on a head to head competition for the 2004 value share of the U.S. toothpaste market with 34.8% and 31.6% value share respectively. The company’s U.S. and world leadership in the toothpaste markets with its world-known brand
Premium Marketing Toothpaste Colgate-Palmolive
OBJECTIVE OF STUDY The main objective is to find out the current trend going on in the industry i.e. (about the product‚ price‚ place and promotion). This research aims at studying the. ASTUDY OF CONSUMER BUYING BEHAVIOUR TOWARDS CARS IN AUTO MOBILE INDUSTRY WITH THE SPECIAL REFERENCE TO TATA‚ MARUTI‚ HYUNDI‚ HONDA. To study Customer attitude toward various Cars brand. To find out the perceived positioning of different Car Brands among customer. To know out the choice criteria which the customers
Premium Marketing
Personal Care period 4 Michelle Manobanda 2012 The FDA permits the use of mercury compounds in eye makeup at concentrations up to 65 parts per million. The preservative thimerosol‚ found in some mascaras‚ is a mercury-containing product. Mercury is associated with a host of health concerns including allergic reactions‚ skin irritation‚ toxicity‚ neurological damage‚ bioacculumation‚ and environmental damage. Mercury readily passes into the body through the skin‚ so normal use of the product
Premium Cosmetics Skin Mercury