SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs‚ wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of customers in the targeted markets. Bases for segmentation Geographic segmentation -: Geographic segmentation calls for division of market in to different geographical units such as nations‚ states‚ regions
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9.0 Entry Strategy 9.1 Introduction Entry strategy is about the decision to enter which foreign market‚ when in what scale and regarding the choice of entry mode. In our case we have already decided to enter the UK market and offer our products to a selected niche initially. It is the case of entry mode we should address in this chapter. The various modes to enter foreign markets are vast. A few popular methods are‚ exporting‚ licensing or franchising to host country firms‚ establishing
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CREATE A WINNING BRAND THROUGH EXPANDING BRAND EQUITY Prepared By A.P Narasinghe Reg No. Driving Brand For Results June 2013 Examination Postgraduate Diploma In Marketing SRI LANKA INSTITUTE OF MARKETING Acknowledgements I am heartily thankful to Mrs. Tharangi Wijethunga‚ whose encouragement‚ supervision and support from the preliminary to the concluding level enabled me to develop an understanding of the subject. I would also like to thank to Mrs. Indika and the supporting
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and brands on the net What is FMCG ? FMCG refers to consumer non-durable goods required for daily or frequent use. Typically‚ a consumer buys these goods at least once a month. FMCG Products • • • • • • • • • • Detergents Toilet soaps Toothpaste Shampoos Creams Powders Food products Confectioneries Beverages Cigarettes Typical Characteristics of FMCG products • Individual products are of small value. But‚ all FMCG products put together account for a significant part of the consumer’s
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References: Badi R.V.‚ N.V. Badi (2004)‚ “Rural Marketing‚” New Delhi‚ Himalaya Publishing House‚ 1st Ed. • Debroy Bibek‚ Amir Khan Ullah (2004)‚ “Integrating the Rural Poor into • Gupta Rajendra (2006)‚ “ Factors affecting the buyer behavior of • Jain Amit‚ Raju M.Rathod (2005)‚ “Distribution and Retailing trends in • Joshi
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Bovonto Cavin Kare Pidilite Elder Healthcare Ltd. Grove limited Tata Wipro GCMMF (AMUL) Reckitt Benckiser Cadburys India Perfetti Van Melle India Procter & Gamble Hygiene and Health Care Godfrey Phillips Henkel Spic Johnson & Johnson Himalaya Herbal Healthcare Modi Revlon Amul India Godrej Consumer Products Ltd. Masterchef food ventures pvt ltd (www.snakart.com) Wital See Group Jahana Electricals and Galaxy Graphics Heinz India Pvt ltd Pitambari Products Pvt ltd Moraka Organic food
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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DESCRIPTION COLGATE PALMOLIVE INDIA LIMITED IS ENGAGED IN ORAL CARE‚ PERSONAL CARE AND HOUSEHOLD BUSINESS. THE COMPANY HAS PRESENCE IN INDIAN ORAL CARE MARKET FOR MORE THAN 70 YEARS AND THE ORAL CARE SEGMENT ENJOY STRONG BRAND EQUITY FOR PRODUCTS LIKE TOOTHPASTE‚ TOOTHPOWDERS AND TOOTHBRUSHES UNDER THE BRAND ‘COLGATE’ AND PERSONAL CARE PRODUCTS UNDER THE BRAND ‘PALMOLIVE’. STOCK PERFORMANCE COLGATE SENSEX 1m 6.28% 25.25% 12m 14.86% -30.62% GROWTH (%) REVENUE PROFIT Last Qtr. Last Yr. 3 Yr. CAGR
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Andaman Islands‚ Western Ghats‚ and Northeast India to the coniferous forest of the Himalaya. Between these extremes lie the sal-dominated moist deciduous forest of eastern India; teak-dominated dry deciduous forest of central and southern India; and the babul-dominated thorn forest of the central Deccan and western Gangetic plain. Important Indian trees include the medicinal neem‚ widely used in rural Indian herbal remedies. The pipal fig tree‚ shown on the seals of Mohenjo-daro‚ shaded the Gautama
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Table of Contents 1.0 Introduction………………………………………………………………………………………………………………………1 2.0 PEST Analysis…………………………………………………………………………………………………………………….5 2.1 Political Factors………………………………………………………………………………………………………………………………6-8 2.1.1 Taxation Policy 2.1.2 General Incentives 2.2 Economic Factors…………………………………………………………………………………………………………7-8 2.2.1 Unemployment rate 2.2.2 GDP (Gross Domestic Products) 2.3 Social Factors………………………………………………………………………………………………………………9-10 2.3.1 Age structure. 2.3.2 Lifestyle
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