Dentonic Re-launch & Re-positioning Strategic Marketing Plan Contents Introduction of Company 4 Vision 4 Mission Statement 4 Values 4 Situational Analysis 5 Market Summary 5 Target Market 5 Market Demographics/Market Segmentation 5 Geographic 5 Demographic 5 Behavioral 5 Market Needs 6 Market Trends 6 Market Growth 6 SWOT Analysis 7 Strengths 7 Weaknesses 7 Opportunities 7 Threats 7 Competition 7 Product Offerings 8 Key to Success 8 Critical
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Chapter I INTRODUCTION Background of the Study The toothpaste brand‚ Pepsodent used to be popular among the Americans during the first half of the 20th century. The brand was spotlighted in numerous print‚ radio and TV ads with catchy jingles and snappy dialogue. Pepsodent was introduced in the Philippines during the 1990’s with the promotion of Unilever Philippines. The toothpaste brand surpassed Colgate’s popularity during those times but for some reason‚ Unilever pulled Pepsodent
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and equipment for threshold furnishing segment acquired a small company with toothpaste manufacturing facility and decided to enter the low-end toothpaste segment. The lower end segment of this extension is the fluoride-based market‚ where Hindustan Lever Limited‚ Procter and Gamble‚ and Colgate Palmolive are the active player.Business of toothpaste was new to Anchor so top management developed plans to enter toothpaste market.The new acquisition had a set of salespeople who were merged with the
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Journal of Business Research 62 (2009) 768–774 Contents lists available at ScienceDirect Journal of Business Research Effects of comparative advertising format on consumer responses: The moderating effects of brand image and attribute relevance Mehmet I. Yagci a‚ Abhijit Biswas b‚⁎‚ Sujay Dutta b a b Faculty of Economics and Administrative Sciences‚ University of Mersin‚ Mersin 33342‚ Turkey School of Business Administration‚ Wayne State University‚ 5201 Cass Avenue‚ Detroit‚ MI 48202
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Competitor Analysis Main Competitors Although Darlie has gained a large market share in the toothpaste market in Malaysia‚ it still faced the competition from other toothpaste companies in this industry. The two of the main competitors of Darlie in the market are Sensodyne and Colgate. As the world largest producer and manufacturer of toothpaste‚ Colgate becomes the greatest competitor of Darlie. Colgate has survived in this industry for such a long time and has established its influence among
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is a toothpaste ad that has three principal images going on to influence the buyer. Two of the images are phrases which promote the product and the other image are of an attractive woman using the toothpaste. These images contain fallacies which influence the average consumer without their knowing and are effective in getting across to consumers that they need to buy the toothpaste product. In the ad‚ a woman can be seen in the background smiling and holding a toothbrush with some toothpaste applied
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products of its business are majority in low-involvement products‚ such as toothpaste‚ toothbrushes‚ soaps‚ detergents‚ household cleaner and so on. - Products of Colgate-Palmolive. 1.2. Colgate – The oral care
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Background * Crest Crest is a brand of toothpaste made by Procter & Gamble in Germany and in the United States of America and sold worldwide. Crest was introduced in the United States in 1955. The Crest brand has also been associated with about twenty brands of dental care products‚ including toothpaste‚ toothbrushes‚ mouthwash‚ dental floss‚ as well as a tooth-whitening product called Crest Whitestrips. Examples of toothpastes include Crest Pro Health‚ Crest 3D White‚ Crest Tartar Protection
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Investigating the Properties of pH The manufacture’s claim is that Sensodyne toothpaste micro hardens tooth enamel to help protect against the effects of acid wear‚ helps stop the twinges of pain from sensitive teeth formulated with low abrasivity‚ neutral pH and gentle yet effective cleaning system. To find out if the manufactures claim on Sensodyne toothpaste is the correct level of pH. I expect the Sensodyne toothpaste to be a neutral pH level as the manufactures claim that this products pH
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Palmolive Category Personal Care – Toothpaste Sector FMCG Tagline/ Slogan Switch on the power of freshness USP Colgate Max Fresh gel is infused with cooling crystals for a whole new dimension of freshness STP Segment Personal Care – Oral Hygiene – Gel Toothpaste Target Group Men and Women Positioning Colgate Max Fresh with Cooling Crystals providing fresh breath and long lasting freshness that can be seen SWOT Analysis Strength 1. Toothpaste contains menthol‚ a mouthwash ingredient
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