TARGET MARKETING - MEANING‚ BASIS AND ITS NEED It is not possible for a marketer to have similar strategies for product promotion amongst all individuals. Kids do not get attracted towards products meant for adults and vice a versa. Every segment has a different need‚ interest and perception. No two segments can have the same ideologies or require a similar product.Target Marketing refers to a concept in marketing which helps the marketers to divide the market into small units comprising of likeminded
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diversification less attractive (import / export tariffs). Situational Analysis Situational Analysis Industry Purpose of the Oral Personal Care industry is to prevent teeth and gum diseases and deliver cosmetic benefits. Scope of the industry includes toothpaste‚ floss‚ mouth rinses and toothbrushes. Industry Definition Competition Colgate has dominant market value share in China (32%) and Mexico (82%). China market fragmented with Colgate & P&G representing 53% of share. Situational Analysis
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were presented with a team building exercise and discuss my understanding of the marshmallow challenge. The first thing we were instructed was that we only had five minutes to complete the challenge. Then‚ instructed you can only use the tube of toothpaste and a plate for the challenge. Next‚ we were
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CMF was launched in the U.S in the year 2004. It contributed to Colgate’s record share of 34.8% in 2004. At that time U.S toothpaste market was split into therapeutic and cosmetic benefits. This was the ideal time for CMF to enter into US markets. CMF was positioned as a premium brand. The concept promised consumers freshness with a whitening reassurance‚ using mini breath strips as the distinctive reason to believe. The US CMF product line consisted of two product forms a liquid bottle and a gel
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decreases - Stages are marked by changes in rates of sales growth. PLC concept can be used to analyse: Product category (liquid/oral care/ skin care). Product form (white liquid/paste/cake). Products (vodka/ toothpaste/ soap). Brands (Smirnoff/ Colgate herbal/ Lux). - Product categories have largest PLC’s. Many product category stay in maturity stage of PLC indefinitely. - Product forms follow PLC structure‚ i.e.‚ better than product category as they pass through I/G/M/D
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SUMMARY The objective of this report is to analyse the main economic factors on Colgate-Palmolive Company. Upon analysing the business’ operating market‚ demand and supply‚ the report focus on the company’s main sector‚ which is a wide range of toothpaste products. By gathering information in a logic structure‚ the report states the previous and current impact of external factors and the way in which internal factors take place in the company. Using several figures from reliable sources‚ the report
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an area that is only one-half the size of the United States . South Asia is made up of three topographic regions. The Himalaya‚ Karakorum‚ and Hindu Kush mountain ranges and their southern slopes ‚the Indo-Gangetic plain‚ and the Deccan plateau. `The Himalaya‚ Karakorum‚ and Hindu Kush mountain ranges separate the South Asian subcontinent from the rest of Asia. The Himalayas‚ the highest mountains in the world‚ extend 1‚500 miles west from the Brahmaputra River to the Karakorum‚ a mountain range
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Marketing professionals emphasize on creating‚ maintaining‚ protecting‚ and enhancing brands. There are four stages in life of any product i.e. Introduction‚ Growth‚ Maturity and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which was collected
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Robert Lang Mktg 303 December 2‚ 2013 Group Members Derek Lemon Audrey Thatha Coleman Lay James Petzke Mirza Delic Executive Summary Our groups given product is Binaca brand toothpaste. Binaca is manufactured by Dr. Fresh Inc.. Dr. Fresh was founded in 1998 to provide innovative‚ high quality ‚and affordable personal care products that exceed consumer expectations. We sell to chain stores such as CVS‚ Kmart‚ Kroger‚ Safeway
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in the toothpaste industry after 20 years. God is good‚” – Cecilio K. Pedro Cecilio K. Pedro is another Filipino businessman of Chinese descent but his story is not the typical rags-to-riches tale but about turning adversity into triumph. He earned his business management degree at the Ateneo de Manila University‚ one of the more prestigious private schools in the Philippines. He once headed Aluminum Container‚ Inc. which was the major supplier of the collapsible aluminum toothpaste tubes that
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