The toothpaste market in India is estimated at 7000 crores with a CAGR of approximately 12% between the 2008-2013 timeframe. The toothpaste (or in general‚ the oral care) industry is marked by: Low Bargaining Power of Suppliers owing to commoditized raw materials High Bargaining Powers of Customers owing to low switching costs and high number of options. High Rivalry amongst players owing to multi-player nature of the industry with frequent product launches. Medium Threat of New Entrants owing
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The Crest brand of toothpaste has a longstanding history of over 50 years. Being the first to develop fluoride effective in preventing cavities and tooth decay‚ it served as a major scientific breakthrough and has been a trusted product throughout the years. Today‚ it continues to make advancements towards dental hygiene‚ and has also developed several other products to assist in complete oral care. The Crest product line includes toothpaste‚ toothbrushes‚ dental floss‚ whitening products‚ and
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“Herbal medicine: giving patients an unknown dose of an ill-defined drug‚ of unknown effectiveness and unknown safety.” —David Colquhon Herbal supplements are non-pharmaceutical non-food substances marketed to improve health. Herbalism (herbal medicine‚ botanical medicine) is the use of plant-derived substances‚ and sometimes other environmental substances‚ to treat or cure medical conditions. Herbalism recognizes that pre-industrial cultures had a great deal of practical medical knowledge‚ most
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the World Health Organization (WHO)‚ herbal medicines refers to health practices‚ approaches‚ knowledge and beliefs incorporating plant‚ animal and mineral based medicines‚ spiritual therapies‚ manual techniques and exercises‚ applied singularly or in combination to treat‚ diagnose and prevent illnesses or to maintain well-being. Different types of herbal medicines are widely applied in Asia‚ Africa‚ and Latin America to meet primary health-care needs. Herbal medicines have maintained its popularity
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Table of Contents Executive Summary 2 Current Market Situation 3 About Herbal Cigarettes 4 The History of Herbal Cigarettes 5 Some basic features of Herbal Cigarettes 5 SWOT Analysis 6 Strength: 6 Weaknesses: 7 Opportunities: 7 Threats: 7 Objectives and Issues 8 Marketing Strategy 9 Market Segmentation 9 Target Marketing 9 Market Positioning 10 Product Line of Herbal Cigarettes 11 Pricing 12 Advertisement and Sales Promotion 12 o Newspaper Advertisement: 12
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LAGUNDI Lagundi (scientific name: Vitex negundo) is a large native shrub that grows in the Philippines and has been traditionally used as herbal medicine. The Philippine Department of Health has conducted research and study for Lagundi and has suggested that the lagundi plant has a number verifiable therapeutic value Lagundi is an erect‚ branched tree or shrub‚ that grows to as much as 5 m high. Lagundi has a single thick‚ woody stem like a trunk and is usually seen in swamps of the Philippines
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MALAYSIA HERBAL MARKET Currently‚ the value of global herbal market for nutraceuticals is at USD 70 billion and USD 20 billion for phytomedicines with an average growth rate between 15 to 20 percent annually. While the Malaysia herbal market is valued at RM 4.55 billion 0f which 90 percent of the raw material used was imported. It is with this potential in mind that Malaysia’s herbal industry can be one of the agriculture Entry Point Projects under the National Key Economic Areas in the Economic
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Herbal medicine is the extraction of herbs or plants which have a medicinal value in treating illnesses and diseases (Brody 1). A herb is known as a plant that does not have a woody stem and usually dies back at the end of each growing season. It is also known as a "natural" drug because they are derived from nature. This is unlike pharmaceutical drugs‚ which are synthesized from chemicals. Herbal medicine dates back a very long time. More than 4‚000 years ago‚ the Chinese emperor Qien Nong
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Herbal and Nutritional Medicine Herbal medicines are certain types of medicines which are purely made by herbs. They don’t have any side effects‚ mainly because most of them are found in nature and are not harmful to the human body. Many well established medicines originally come from plants which is very interesting and completely opposite of different medicines which are made in labs. For example‚ the painkiller morphine comes from poppies‚ aspirin comes from the bark of willow trees and dioxin
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Aren’t herbal products safer than pharmaceutical drugs because they are made from natural ingredients? ------------------------------------------------- http://www.naturalmedicinesofnc.org/FAQs.html While the pharmaceutical industry has made important progress in recent decades in developing reliable‚ effective medications‚ the emphasis on proving efficacy has often overshadowed safety issues. So‚ despite federal drug regulations‚ serious safety problems related to pharmaceutical drugs persist
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